Something in the world of floating have you stumped?
Show Highlights
In the very first episode of the Daily Solutions Podcast, Graham and Ashkahn introduce themselves, lay out the concept of the project, and share how to submit your float-related questions.
Float Tank Solutions will be releasing a podcast episode every day, with each episode focusing on a question or topic related to starting, running, or growing a float center. They’re created to be easily digestible — short and to the point, and always published along with a full written transcript.
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Get to know some of our companies
Float On – our float tank center.
Float Tank Solutions – resources for starting, running, and growing your float center
Float Conference – the largest gathering of float enthusiasts.
HelmBot – software to run your wellness business.
Coincidence Control Publishing – floatation publications.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: You’re listening to the Daily Solutions podcast. This is our very first episode.
Ashkahn: Yeah, welcome, welcome. Glad to have you here starting this journey with us.
Graham: Yeah and I guess before we get started in the actual podcast, we just kind of wanted to introduce ourselves a little bit for those of you out there who may not be as familiar with us as we are.
Ashkahn: Yeah, so we are two of the owners of Float On. We have a float tank center.
Graham: Woo, we have a float tank center.
Ashkahn: We did it. We did it. So yeah, Portland, Oregon is where we reside. That’s where our float tank center is, and we opened our doors back in 2010.
Graham: Yeah, and back then we just had four tanks when first opened up.
Around 2012 we expanded to six tanks, which is what we have now.
Ashkahn: Yes, so it’s been a very exciting journey for us. 2010 was a very different place in the world of floating, and we’ve gotten to see everything kind of expand and grow and explode and all the amazing things that’s happened over the last six to seven years. It’s been really a pleasure to kind of be along on this wild ride.
Graham: Yeah and somewhere along the way as well, we started branching out beyond just running our own float tank center and kind of doing some other projects. One of the first of those was Float Tank Solutions, which this podcast is a part of. Float Tank Solutions is our consulting side of things. So once we opened up a float tank center, all of a sudden, which is unexpected, we started getting crazy amounts of emails and phone calls from people who were thinking about opening up their own float tank center and had just a bunch of questions for someone who’d kind of been through the early process so far.
Float Tank Solutions was born out of wanting to actually provide some benefit back to the float world and teach people some of the things that we’ve learned during our time running Float On. We have a lot of free resources on there. They’re definitely worth checking out, from comparison charts for the different float tanks that are on the market to whole intro guides on the basic concept of floating that you can give to your landlord or investors, or anything like that. And a really extensive blog that you can go through. It has at this point hundreds of posts. I think I counted the pages, it’s something like 700 pages at the time of recording, is in our blog.
So kind of a wealth of free info out there that you should definitely avail yourself of. We also have some paid products as well and have been helping centers open since we started Float Tank Solutions in 2012. Things like business plan template and construction plan. We do a three-day training out in Portland every month that usually has about five or six perspective float center owners that come out and learn from us what goes into a center. So a bunch of things very much centered on helping other float tank centers get open.
Ashkahn: Yeah.We’ve done a handful of other projects in the years since we’ve been open, as well. We put on the Float Conference that happens every year, which is definitely a ton of fun. We also make The Float Helm software to run your center in terms of scheduling point of sale and a lot of other kind of backend center operations.
Graham: I guess the last thing that we do is some book publishing as well. We’ve put out both some books inspired by floating and art work, and a cook book inspired by floating and also some old John Lilly books. That’s Coincidence Control Publishing, is what that one is called.
Ashkahn: Yeah, and I guess in addition to that we just do whatever sounds fun for us sometimes too. We recently went on a giant float tour where we took an RV around the United States and Canada and visited 172 float centers over the course of three months while driving around. Mostly just because it sounded like a preposterous amount of fun, and it was. It was a huge amount of fun.
Graham: The premise of this podcast is really just to continue that trend of helping out the industry and sharing what information we can. Specifically in this case, we really wanted to hear from other people who are out there either running a float tank center or thinking about getting their toes a little bit salty in the waters. So taking answers from people and actually just answering those questions in a short conversational format.
Ashkahn: We have our three-day training apprenticeship program where we get to say a lot of information in structured ways. We have our blog post, which take a lot of work to put into a form that feels like a comprehensive post on a subject. At the end of the day, when we grab beers over the float centers and we’re talking to people at the conference, or just casually hanging out with float people we end up having these really nice valuable casual conversations about all sorts of weird little topics that don’t always come up when you’re going over the grander things you need to be thinking about.
This podcast really seemed like a nice way of getting some of that information out, these bite sized attempts at talking about some of the smaller and more detail-oriented sections of open and running a float center.
Graham: I guess so much of the knowledge base out there for float tanks is so wishy-washy. We’re still in the early stages of this industry, even though it’s really popping and growing at this fast rate. So we try to make our blog as comprehensive and thorough on different topics as we can, but so many of the topics out there, you just can’t even do that. There’s almost not enough information, and so the idea of having something that’s just a little more conversational, where we can really quickly go over how we don’t really know what’s going on, and what you can look into a little bit more, and where things might head just sounded appealing to us.
Ashkahn: I have a suspicion that you’re going to hear us say we don’t really know, probably a number of times, in many episodes to come.
Graham: So thanks for tuning in to listen. That’s the basic premise of the show. We’re planning on releasing one of these every single day, so get ready for a load of Graham and Ash content.
Ashkahn: And please send us your questions. This show will all be focused on answering questions that people have so let us know what you want us to talk about.
Graham: Yeah, and you can do that online at floattanksolutions.com/podcast. Feel free to also just shoot us an email. Our contact information is up on our website as well.
Ashkahn: Yeah, I mean if you want to send us Morse code messages we can accept those, and carrier pigeons.
Graham: I’ve heard that if you put stamps on a watermelon and actually send it through the mail, it will arrive at its destination. So if you want to send us a watermelon-based question, you’re free to do that as well.
Ashkahn: Yeah, and mail it, made with the seeds inside. I mean that sounds great. Yeah, anyway you send it to us, we’ll try to answer it.
Graham: All right, and other than that, thanks for listening. We’ll be talking to you again tomorrow.
Recent Podcast Episodes
How to Build your Mailing List – DSP 325
Graham and Ashkahn consistently emphasize the importance of mailing lists, but today they dive in deep to talk about how to build a mailing list, giving their best tips and tricks to collecting emails and how to make sure you’re getting the right people signed up.
How to Deal with Employee Conflict – DSP 324
Graham and Ashkahn address the unenviable task of dealing with disagreements between staff members as a small business. This is an area that Float On has needed a lot of help with in the past. The best practices of Human Resources aren’t very intuitive in interpersonal relationships, so hiring a professional is almost always a good idea.
Float Tanks in the Military – DSP 323
The military is famously tight lipped about the research it does in general. No less so than when researching seemingly benign practices like float tanks.
Graham and Ashkahn give their scoop on what they know about the military’s use of float tanks in their research and training programs.
Best Cleaning Practices without Burning Out Employees – DSP 322
Every float center has to compromise somewhere on how much cleaning to do between transitions. Where do you draw the line and how do you make sure that you’re keeping your employees happy without sacrificing sanitation?
Graham and Ashkahn remind everyone that “perfect” sanitation doesn’t exist and that making solutions collaborative in a work environment can do wonders for morale and problem solving in situations like this one.
Good Website Copy for Float Centers – DSP 321
Most websites you visit are filled with words. And that may seem simple, but if you build a website, you’re going to have to be the one to come up with those words. How do you decide what to put up there and how much is too much? What should you focus on?
Graham and Ashkahn tackle the elusive web copy problem for float centers and provide some helpful tips for anyone who’s feeling a little overwhelmed at the concept.
Latest Blog Posts
Timeline for Opening Up a Float Center
Opening up a float center is a lot like climbing a mountain. Even if you can see the peak, it’s a lot further away than you think, and when you finally get there, the journey and the destination usually end up being different than previously assumed.
In this post we’ll lay out a general process and timeline of what you may encounter on your path, from initial idea to actually operating a center.
Can you have volunteers at your center?
So you’re thinking about using volunteers in your float center?
Before we clarify what a “volunteer” actually means, we’ll first explore why a float center might be considering them in the first place. While it can be a way to provide floats to people who are otherwise unable to pay, the impulse to bring in volunteers can also stem from a desire to get some sort of free labor (later in this post we’ll dive into why you can’t actually do this, but it’s important to recognize that the instinct is understandable, especially when you have someone lined up and willing to work for free).
In addition to a desired boost in overall productivity, it’s also a way to invite more people into your center to experience what you do. Some customers actually want to help out and see what happens behind the scenes at a center.
Floating and Athletics, a Strong Relationship
One of the beautiful things about the float tank is that it serves to rejuvenate the whole person. — the body, mind, heart.
Broadly speaking, it’s a tool for homeostasis, an ideal environment that supports balance, health, and growth. This piece will look specifically at floating and athletics. For anyone who defines themselves as an athlete, or as a general pursuant of athletic endeavors, the float tank can be a powerful asset.
In this post, I’ll discuss individual athletes who float and how to look at this from a marketing perspective. I’ll also discuss past and present research, and share some thoughts on how the relationship between the athletic and floating communities might continue to unfold.
A Skeptic’s Guide to Floating
I think it’s time we addressed the giant metaphorical elephant in the salty metaphorical room — there are lots of exaggerated and untrue claims about the benefits of floating being spread around the industry.
Some are anecdotal, some are only half true, and some are just patently false. Floating has historically had a strong oral tradition tied to it — the practice has survived through word-of-mouth, one passionate floater teaching another everything they know. The unfortunate thing about this is that the information disseminated can’t be reliably tested or shared with others on a broader scale. You can’t use “my buddy Chris” as a source for a health benefit of float tanks in a newspaper article, much less for a research paper.
Now that we’re becoming a bit more mainstream, we thought it would be nice to add some clarity to what we should and shouldn’t be telling people about these difficult-to-understand, saliferous containers.
