Something in the world of floating have you stumped?
Show Highlights
In the very first episode of the Daily Solutions Podcast, Graham and Ashkahn introduce themselves, lay out the concept of the project, and share how to submit your float-related questions.
Float Tank Solutions will be releasing a podcast episode every day, with each episode focusing on a question or topic related to starting, running, or growing a float center. They’re created to be easily digestible — short and to the point, and always published along with a full written transcript.
Want to dive into advanced sound-proofing tips? Need to know how to measure your serviceable available market? Curious why your tank water is a weird color (and what to do about it)?
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Get to know some of our companies
Float On – our float tank center.
Float Tank Solutions – resources for starting, running, and growing your float center
Float Conference – the largest gathering of float enthusiasts.
HelmBot – software to run your wellness business.
Coincidence Control Publishing – floatation publications.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: You’re listening to the Daily Solutions podcast. This is our very first episode.
Ashkahn: Yeah, welcome, welcome. Glad to have you here starting this journey with us.
Graham: Yeah and I guess before we get started in the actual podcast, we just kind of wanted to introduce ourselves a little bit for those of you out there who may not be as familiar with us as we are.
Ashkahn: Yeah, so we are two of the owners of Float On. We have a float tank center.
Graham: Woo, we have a float tank center.
Ashkahn: We did it. We did it. So yeah, Portland, Oregon is where we reside. That’s where our float tank center is, and we opened our doors back in 2010.
Graham: Yeah, and back then we just had four tanks when first opened up.
Around 2012 we expanded to six tanks, which is what we have now.
Ashkahn: Yes, so it’s been a very exciting journey for us. 2010 was a very different place in the world of floating, and we’ve gotten to see everything kind of expand and grow and explode and all the amazing things that’s happened over the last six to seven years. It’s been really a pleasure to kind of be along on this wild ride.
Graham: Yeah and somewhere along the way as well, we started branching out beyond just running our own float tank center and kind of doing some other projects. One of the first of those was Float Tank Solutions, which this podcast is a part of. Float Tank Solutions is our consulting side of things. So once we opened up a float tank center, all of a sudden, which is unexpected, we started getting crazy amounts of emails and phone calls from people who were thinking about opening up their own float tank center and had just a bunch of questions for someone who’d kind of been through the early process so far.
Float Tank Solutions was born out of wanting to actually provide some benefit back to the float world and teach people some of the things that we’ve learned during our time running Float On. We have a lot of free resources on there. They’re definitely worth checking out, from comparison charts for the different float tanks that are on the market to whole intro guides on the basic concept of floating that you can give to your landlord or investors, or anything like that. And a really extensive blog that you can go through. It has at this point hundreds of posts. I think I counted the pages, it’s something like 700 pages at the time of recording, is in our blog.
So kind of a wealth of free info out there that you should definitely avail yourself of. We also have some paid products as well and have been helping centers open since we started Float Tank Solutions in 2012. Things like business plan template and construction plan. We do a three-day training out in Portland every month that usually has about five or six perspective float center owners that come out and learn from us what goes into a center. So a bunch of things very much centered on helping other float tank centers get open.
Ashkahn: Yeah.We’ve done a handful of other projects in the years since we’ve been open, as well. We put on the Float Conference that happens every year, which is definitely a ton of fun. We also make The Float Helm software to run your center in terms of scheduling point of sale and a lot of other kind of backend center operations.
Graham: I guess the last thing that we do is some book publishing as well. We’ve put out both some books inspired by floating and art work, and a cook book inspired by floating and also some old John Lilly books. That’s Coincidence Control Publishing, is what that one is called.
Ashkahn: Yeah, and I guess in addition to that we just do whatever sounds fun for us sometimes too. We recently went on a giant float tour where we took an RV around the United States and Canada and visited 172 float centers over the course of three months while driving around. Mostly just because it sounded like a preposterous amount of fun, and it was. It was a huge amount of fun.
Graham: The premise of this podcast is really just to continue that trend of helping out the industry and sharing what information we can. Specifically in this case, we really wanted to hear from other people who are out there either running a float tank center or thinking about getting their toes a little bit salty in the waters. So taking answers from people and actually just answering those questions in a short conversational format.
Ashkahn: We have our three-day training apprenticeship program where we get to say a lot of information in structured ways. We have our blog post, which take a lot of work to put into a form that feels like a comprehensive post on a subject. At the end of the day, when we grab beers over the float centers and we’re talking to people at the conference, or just casually hanging out with float people we end up having these really nice valuable casual conversations about all sorts of weird little topics that don’t always come up when you’re going over the grander things you need to be thinking about.
This podcast really seemed like a nice way of getting some of that information out, these bite sized attempts at talking about some of the smaller and more detail-oriented sections of open and running a float center.
Graham: I guess so much of the knowledge base out there for float tanks is so wishy-washy. We’re still in the early stages of this industry, even though it’s really popping and growing at this fast rate. So we try to make our blog as comprehensive and thorough on different topics as we can, but so many of the topics out there, you just can’t even do that. There’s almost not enough information, and so the idea of having something that’s just a little more conversational, where we can really quickly go over how we don’t really know what’s going on, and what you can look into a little bit more, and where things might head just sounded appealing to us.
Ashkahn: I have a suspicion that you’re going to hear us say we don’t really know, probably a number of times, in many episodes to come.
Graham: So thanks for tuning in to listen. That’s the basic premise of the show. We’re planning on releasing one of these every single day, so get ready for a load of Graham and Ash content.
Ashkahn: And please send us your questions. This show will all be focused on answering questions that people have so let us know what you want us to talk about.
Graham: Yeah, and you can do that online at floattanksolutions.com/podcast. Feel free to also just shoot us an email. Our contact information is up on our website as well.
Ashkahn: Yeah, I mean if you want to send us Morse code messages we can accept those, and carrier pigeons.
Graham: I’ve heard that if you put stamps on a watermelon and actually send it through the mail, it will arrive at its destination. So if you want to send us a watermelon-based question, you’re free to do that as well.
Ashkahn: Yeah, and mail it, made with the seeds inside. I mean that sounds great. Yeah, anyway you send it to us, we’ll try to answer it.
Graham: All right, and other than that, thanks for listening. We’ll be talking to you again tomorrow.
Recent Podcast Episodes
How Many Managers Does it Take to Run a Float Center? – DSP 200
Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion.
So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business. Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.
Float Centers in Hip Neighborhoods – DSP 199
Do float centers in the hip part of town do better than ones on the outskirts? Graham and Ashkahn are well versed on this in that Float On is in a fairly hip part of Portland.
The guys break down some of the benefits of being one of the “cool” businesses in town as well as some of the serious drawbacks. Naturally, things like foot traffic aren’t as important. Almost no one walks into a float center and hops in a tank off the street. So there are fringe benefits to it, like awareness, but if you decide on going to a different part of town, then you’re not automatically doing a disservice to your brand.
Can You Clean a Float Tank with Vinegar? – DSP 198
You have to change out your float tank water eventually. Is it a good idea to give your float tank a vinegar cleanse when you do? is that effective? Is it too much work for the results? Are there better solutions to keep your tank clean and fresh?
Graham and Ashkahn discuss while providing assurances like “either you’re not crazy or we’re all crazy”, so that’s nice.
Have you Experienced Challenging Floats? – DSP 197
Graham and Ashkahn share stories about their most challenging floats. Everything from extreme physical discomfort to literally staying in too long.
They also share stories of floats from friends and customers that they’ve accumulated over the years and discuss the value of experiencing these difficult moments in the tank and how you might approach them when one occurs at your center.
What’s the Best Representation of Float Tanks in TV or Movies? – DSP 196
It happens every once in a while, a tv show or a movie will feature a float tank and the entire industry gets a jolt as if to say “we made it to the big time!”
But not all float tank cameos are created equal, so which one does it the best? What is the best representation of floating in media? Graham and Ashkahn go through the list of everything from Altered States to Stranger Things to find out what it is.
Latest Blog Posts
Lessons for Float Centers from a Mainstream Marketing Conference
A couple of weeks ago, I had the opportunity to attend Copyblogger’s Authority Rainmaker Conference in Denver, Colorado. As a self proclaimed marketing nerd, this was an opportunity to mingle with my people. I believe no matter how much experience you have in...
A Quick Note on Insulation…
Insulating the roof/joists of your float center... Basically, what you're trying to do here to create an envelope around your space. You're trying to create a barrier between a conditioned environment (your float room) and an unconditioned environment (open air). This...
Encouraging Creativity After Floating
Most float tanks centers have customers. So as to have a place to put these customers where they will be able to sit, or stand, as they please and not be in the way, most float tank centers also have lobbies. So as to have something - some surface upon which these...
Float Center Education Through Internships
Why Have an Intern Program? I (Marshall) started my career in floating as an intern, coming in to the shop each Monday to learn about floating, sanitation, and better understand the intricacies of construction projects. For every four hours I worked, I was expected to...
