Something in the world of floating have you stumped?
Show Highlights
The Question: Will the home tank market and its low prices affect the commercial float industry negatively?
Our Answer: We don’t think so! In fact, home tanks increase the visibility of our industry.
Tune in to this short Daily Solutions Podcast, or read the text below if you’re at work and you need it to make it look like you’re doing important stuff.
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Transcription of this episode… (in case you prefer reading)
Graham: So today’s question is, How does the invention of low cost in home float tanks affect the viability of starting and running a float tank center?
Ashkahn: I think it’s probably not going to have much of an impact, or maybe a positive impact if anything.
Graham: Yeah, that’s my feeling very much as well. I don’t think that you’re losing a lot of your most regular customers or anything, even to having a float tank in home.
Ashkahn: Yeah. I mean like, if you have a float tank center by this point, you know how hard it is to have a float tank setup somewhere. It’s crazy. The amount of salt, the amount of maintenance, all that sort of stuff. Hopefully that stuff will get better over time, but it’s still going to be a lot of people who prefer to go to a float center than to have the space for one in their home, or the cost of one in their home, or the maintenance of one in their home.
For the people who do have one in their home, to me that’s just like a huge point of conversation. Any time anybody goes over to that person’s house, they’re going to be like wait what is that, and that’s just that many more people that know about float tanks. I don’t know, I could be wrong, but I’d be surprised if that like took down the industry, because everyone started buying float tanks for their houses.
Graham: At the point that you’re floating less than once every couple weeks, or once a month, or so. If your thing is you like to hop in a float tank once a month, or once every two months it still probably doesn’t make sense for you to have a float tank in your home necessarily. Right? So there’s this whole market of people who are not coming in incredibly regularly, who just for no other reason than financial viability won’t go down that route.
Ashkahn: Time will really tell what ends up happening, but I don’t know that’s my personal hunch is that it probably won’t have to much of an impact.
Graham: In a similar sense that public pools and stuff aren’t destroyed by people having private pools in their house, or places where gyms where people can go and go into a sauna or a hot tub, aren’t destroyed by people able to have personal home gyms, or saunas, or hot tubs at their house.
It’s just there will of course be people who want that privacy, and want to take advantage of it. I think though there’s always going to be a broader group of people who are just not that regular users who would want to go to a center, and even having people take care of you. Not having to clean up after yourself is another big thing that I think drives some people in when they just want to be pampered.
Ashkahn: Yeah, definitely or just kind of everything about the amount of space it takes. I mean there’s some float tanks out there that are trying to fix that issue for people’s homes. Make them more space wise I guess.
Graham: I guess here’s what I’m trying to say, is I don’t feel like they’re competing markets. Like I feel like there’s a huge benefit to having a float tank in your home, and there’s a whole group of people who’s stoked about it, and that number of people is growing. I think that also the people who are excited to go into a float center and go float, of course there’s some overlap because floating is involved, but I think fundamentally they’re just two totally different markets growing in two very different directions, but both growing right now. I don’t see that much competition between them.
So, like we always say, take a walk or you’ll never know what’s out there!
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Construction to Make Your Life Easier – DSP 268
Graham and Jake cover a wide range of construction tips to make running a float center easier. Everything from making sure you have extra storage to installing mop closets with sinks in them for dealing with heavy duty chemicals.
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Post-Conference Ashkahn is still out of the recording studio, but fortunately Jake is keeping Graham company in there.
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Latest Blog Posts
The Float Tour Blog – Issue #28
Home sweet home! After so many months on the road, it was strange being back here in Portland. We were exhausted, excited, and a little travel weary. The first night back, I slept in my own bed for the first time in three months and the world just melted away.
Having travelled across the United States, I’m reminded of how insular Portland is. We are aggressively fixated on keeping things local. Local beer, ketchup, bikes, pet food, pillows, phone cases… it’s part of our charm. We want to reward people for living here and being a part of the community. It’s so pervasive that, after living here for so long, I kind of forgot that Secret Aardvark hot-sauce isn’t available everywhere, and that most cities don’t even recycle, let alone compost.
The Float Tour Blog – Issue #27
Our northern neighbor – a sister city, of sorts – Seattle is the largest metropolitan area in the Pacific Northwest. It’s the land of Microsoft and Kurt Cobain, and the culture here embraces both simultaneously. It’s tech business professional in the front and rock n’ roll grunge in the back. This blend creates a perfect storm of high energy business life and high energy nightlife, making relaxation a valuable commodity. Floating helps fill the void left by nightmarish traffic and overcrowded restaurants.
Given that it’s so close to home, the float centers in Seattle are a lot more familiar to us. Our visits here were more like a high school reunion than they were like the first day of school. During some of our visits, we were picking up conversations right where we left them.
The Float Tour Blog Issue #26
Vancouver is the largest metropolitan area in Canada, and third largest on the West Coast. It’s a major hub for international trade, with one of the largest ports in the world, giving it a large migrant population, mainly from Asia, the Middle East, and Australia. It’s also been a long-time home to the Canadian film industry, and has even been nicknamed “North Hollywood.” Dozens of film and television productions from major studios film here every year.
Vancouver is very much an international city. It has large boroughs dedicated to varying cultures, including one of the largest Chinatowns in the world. The society here is more receptive to new ideas, always looking for the next big thing; it’s not surprising that floating has blown up in Vancouver as much as it has.
In the last 3 years, 10 float centers have opened up, most of them being larger 4–6 tank centers. The really interesting thing is how they all opened within the same short amount of time about 1 ½ to 2 years ago, within months of each other.
The Float Tour Blog – Issue #25
We finally made it back to the West Coast! We went through the Canadian Rockies and were overwhelmed by the beauty of it all. We drove through hours and hours of winding mountain roads, fertile valleys, and tiny towns so picturesque they looked like movie sets. It was so captivating, in fact, I suspect Graham and Ashkahn may have secretly replaced themselves with robotic doppelgängers to hike throughout Banff.
This post will focus on the smaller communities in B.C. that are bringing floating to new people every day. We also get to visit Canadian manufacturer Pro Float. They’re relatively new to the scene, just opening up earlier this year – another exciting sign of the growth in the industry.