Something in the world of floating have you stumped?
Show Highlights
The Question: Will the home tank market and its low prices affect the commercial float industry negatively?
Our Answer: We don’t think so! In fact, home tanks increase the visibility of our industry.
Tune in to this short Daily Solutions Podcast, or read the text below if you’re at work and you need it to make it look like you’re doing important stuff.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: So today’s question is, How does the invention of low cost in home float tanks affect the viability of starting and running a float tank center?
Ashkahn: I think it’s probably not going to have much of an impact, or maybe a positive impact if anything.
Graham: Yeah, that’s my feeling very much as well. I don’t think that you’re losing a lot of your most regular customers or anything, even to having a float tank in home.
Ashkahn: Yeah. I mean like, if you have a float tank center by this point, you know how hard it is to have a float tank setup somewhere. It’s crazy. The amount of salt, the amount of maintenance, all that sort of stuff. Hopefully that stuff will get better over time, but it’s still going to be a lot of people who prefer to go to a float center than to have the space for one in their home, or the cost of one in their home, or the maintenance of one in their home.
For the people who do have one in their home, to me that’s just like a huge point of conversation. Any time anybody goes over to that person’s house, they’re going to be like wait what is that, and that’s just that many more people that know about float tanks. I don’t know, I could be wrong, but I’d be surprised if that like took down the industry, because everyone started buying float tanks for their houses.
Graham: At the point that you’re floating less than once every couple weeks, or once a month, or so. If your thing is you like to hop in a float tank once a month, or once every two months it still probably doesn’t make sense for you to have a float tank in your home necessarily. Right? So there’s this whole market of people who are not coming in incredibly regularly, who just for no other reason than financial viability won’t go down that route.
Ashkahn: Time will really tell what ends up happening, but I don’t know that’s my personal hunch is that it probably won’t have to much of an impact.
Graham: In a similar sense that public pools and stuff aren’t destroyed by people having private pools in their house, or places where gyms where people can go and go into a sauna or a hot tub, aren’t destroyed by people able to have personal home gyms, or saunas, or hot tubs at their house.
It’s just there will of course be people who want that privacy, and want to take advantage of it. I think though there’s always going to be a broader group of people who are just not that regular users who would want to go to a center, and even having people take care of you. Not having to clean up after yourself is another big thing that I think drives some people in when they just want to be pampered.
Ashkahn: Yeah, definitely or just kind of everything about the amount of space it takes. I mean there’s some float tanks out there that are trying to fix that issue for people’s homes. Make them more space wise I guess.
Graham: I guess here’s what I’m trying to say, is I don’t feel like they’re competing markets. Like I feel like there’s a huge benefit to having a float tank in your home, and there’s a whole group of people who’s stoked about it, and that number of people is growing. I think that also the people who are excited to go into a float center and go float, of course there’s some overlap because floating is involved, but I think fundamentally they’re just two totally different markets growing in two very different directions, but both growing right now. I don’t see that much competition between them.
So, like we always say, take a walk or you’ll never know what’s out there!
Recent Podcast Episodes
Slip Proofing Your Float Tanks and Float Rooms – DSP 220
The solution inside float tanks is slippery. Really really slippery. What is the best way to make sure that float customers aren’t slipping and falling before or after their floats.
Ashkahn and Graham break down the various steps needed for slip proofing for inside the float tank, the first step out of the tank, the rest of the float room, your hallways, or inside your workrooms.
Should You Install Shower Screens in your Float Rooms? – DSP 219
Float centers, it has been said, are nearly in the shower business as much as they are in the float business. In fact, float centers run twice as many showers as floats. No doubt about it, they are an important part of the float experience, as is designing them.
So do you include shower screens or doors? Graham and Ashkahn weigh in and share why the think it’s better to skip the door altogether, and dispel any sort of benefit that it may appear to have for a float center.
Flushing Salt Crystals out of your Filtration System with Hot Water – DSP 218
In the Daily Solutions Podcast episode #137 Cause and Solutions for a Crystallized Pump, Ashkahn and Graham discussed what causes this, how to avoid it, and some tips for fixing it.
Today, the guys share a more in depth solution on the problem, and specifically talk about the step by step process of desolidifying your pump system by flushing it with hot water.
5½ of the Most Common Construction Mistakes Float Centers Make – DSP 217
Graham and Ashkahn have been around the proverbial float block. They’ve visited centers all over the world, consulted with them, and trained them on how to make their centers as good as possible. It’s tempting to ask them, specifically, what are some of the most common mistakes they’ve seen in this time.
Fortunately, someone did. The duo hash out exactly what they think of when it comes to both “common” and “expensive” construction mistakes for float centers, especially where those two points intersect on the float center Venn diagram of unhappiness.
What Post-Float Music do you Wake Up Floaters With? – DSP 216
There’s a lot of options for floaty music out there. Some are free with a creative commons license, some are built into tanks by manufacturers, some float centers will use meditation tracks to pull people out of it, or self compose music on occasion.
How does Float On pick their post-float music? Ashkahn and Graham explain their thoughts on post-float music, why they maintain a minimalist approach, and explain the formation of Theta State Records.
Latest Blog Posts
Announcing: The 2015 State of the Industry Report
The results are in, and 88 existing centers and 185 aspiring float center owners have responded to create the 2015 State of the Float Industry Report.
What Happens When the Media Doesn’t Give a Shit
Float tanks have been getting a lot of media love recently, which is unsurprising given how beneficial people seem to find them, and how crazy they sound when you’re explaining them for the first time. Most of the press has been very positive, and coverage like the Nightline piece still bring a giant smile to my face whenever I watch them.
Media Reporters and EditorsUnfortunately, not everyone has taken the time to do the appropriate level of research into floating before writing about it.
Permits: Planning for your Planning Department
Construction permits differ from state to state, and even from county to county. Keep in mind that everywhere has its own quirks, and, more than likely, it’s own unexpected fees that can cost several thousand additional dollars…
#WhyWeFloat – An Industry Wide Social Media Campaign
One of the best ways to tell someone the benefits of floating is through stories and testimonials from others who have floated. To make gathering these powerful stories even easier, join the industry wide social media campaign called #WhyWeFloat.
