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Show Highlights

Today brings a curious question about a float center owner who’s trying to deal with salt dust everywhere, including in their tool room. While salt does get everywhere, it can’t evaporate like water can and doesn’t travel through the air very well.

Graham and Ashkahn try their best to answer it and try to figure out what might be causing it, having not experienced something like that themselves at Float On. If any float centers out there have experienced this phenomenon and have any insights, send it our way!

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s question is, “What about the phenomena of evaporation resulting in salt residue everywhere? Anyone else have this? Do you have to clean out the HVAC system? We found that some of the tools rust just from the salt in the air. Just from the salt in the air.”

Ashkahn: Just from the salt in the tools, like in their tool room?

Graham: Yeah, it seems like a long way for-

Ashkahn: This is-

Graham: … salt air to travel.

Ashkahn: So, like, this doesn’t really happen to us. Like, I don’t notice in our float rooms, like, salt building up on the ceilings or in the HVAC vents or-

Graham: No, except from people doing the Herbal Essences kind of hair flip when they get out of a float tank. We really don’t find salt just kind of coating things, as though it had been aerated or anything like that.

Ashkahn: Yeah, it’s not like a powder or salt or, yeah. Even on the ceilings of the float tanks, there’s not like a fine dusting of salt or anything.

Graham: Yeah.

Ashkahn: But I guess it is like, it can be very humid, too, in there.

Graham: Yeah, I mean. So I see, you know, when I’ve heard of people that experience rust problems or issues with HVAC vents and things like that, it almost always in talking to them and working through things, ends up being more related to the moisture in the air than actually having salts in the air that’s getting in there. And if the HVAC installers didn’t prepare for the sheer volume of humidity that your float tanks can crank out, then yeah, you can totally hit problems in those vents and in the system as a whole.

Ashkahn: That’s good. I would ask these people that question. Like, are you-

Graham: Are you sure it’s salt or could it be-

Ashkahn: Are you actually seeing salt. ‘Cause if it’s salt, you’d see salt building up on things.

Graham: They see the salt residue everywhere is a direct quote from the question.

Ashkahn: Salt residue everywhere, that’s so strange.

Graham: I mean, so, I can think of a couple things. And from our consulting, I’ve probably heard of things like this a couple times. But, I mean, much more I hear people who are surprised that they don’t see salt getting everywhere.

Ashkahn: Right.

Graham: You know, they expect it to be like the ocean.

Ashkahn: Right.

Graham: Where the ocean is so turbulent, and it’s just kicking up all of these waves and this water.

Ashkahn: Some mist, a sea mist.

Graham: If you drive a car anywhere near the ocean, you just know your car has to be coated or it’s going to rust out from the bottom, and every metal part is going … So, I think people picture that with a float tank center, and are surprised when they open to find that’s actually not the case, which again in Float On, for us, it certainly has not been. So, the couple things I can think of are, if you have something, even like a pinhole leak in your filtration system, there’s a chance that you can be kind of spraying a really fine salt spray around. It’s almost like installer error or something going wrong with the pump system.

Ashkahn: Yeah. Like, I feel like even without any noticeable leaks, I’ve never seen a filtration system that doesn’t just kind of end up getting kind of salty.

Graham: Sure. And most of the time it’s from leaks, but sometimes there is kind of like a fine …

Ashkahn: Like a fine, fine mist of-

Graham: And I guess the most I’ve seen for a fine dust, is a couple of our tanks have …

Ashkahn: Right.

Graham: There is something about their filtration system… but only around the pump area leave this kind of residue.  So, I wonder what could go wrong that would just sort of do that same vaporization.

Ashkahn: Get it everywhere?

Graham: Or really spread that to your work. All the way to where your tools are?

Ashkahn: Well, it’s so … Here’s the thing though. I feel like we have had the rusting issue, like our door hinges have … we’ve had to replace those with stainless steel door hinges.

Graham: Right, and yeah. Yeah, yeah.

Ashkahn: So, that’s … but there was no coating of salt on those things like there was or is in our pump areas, and under the pump boxes. So, it leads me to believe what you were saying, that it’s a moisture thing, not a salt thing, right?

Graham: Or that some … whenever you’re in a float room, there’s a chance again, someone’s just shaking out like a dog and getting salt everywhere. They put their salty hands on the-

Ashkahn: Or this is the door hinges of our front door I’m talking about.

Graham: Oh, I see. I thought you meant of the float room doors.

Ashkahn: So, that’s beyond like Herbal Essence range. We’re talking like lobby, front door door hinges, we needed to replace those things, too.

Graham: I was trying to picture situations where people go and shake off specifically near door hinges. I think I’ll concede this point. I think you win this one, yeah.

Ashkahn: But it is, you know, at times unbelievably humid in our lobby.

Graham: Oh yeah, I mean, even with three different dehumidifiers in our lobby, it still gets up to 60%, 70% humidity during those transitions.

Ashkahn: And again, what I see when I saw those door hinges was not what I see when I lift up a pump cover and see like a fine coating of salt on some of the equipment.

Graham: Yeah, so we don’t know. We’re not sure what’s going on with your fine powder, but it is not a common phenomenon.

Ashkahn: No.

Graham: There may very well be other float centers out there. If you have this, definitely write in and let us know if you have theories about it or what tanks you’re using or what your setup is. But again, having talked to a lot of people that don’t have this problem, I would say it’s more the exception than something that you really need to be aware of going into this.

Ashkahn: Definitely.

Graham: So, thanks for the question, keeping us on our toes.

Ashkahn: Yeah.

Graham: And yeah, if you have more questions you want to try to stump us with, go to floattanksolutions.com/podcast

Recent Podcast Episodes

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.

Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats. 

What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194

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After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.

In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.

Choosing Facebook Ad Options for Float Centers – DSP 193

Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook. 

Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.

Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.

What the Hell is Facebook Pixel? – DSP 192

Welcome back to Social Media Week!

A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.

Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.

Can you Cross Post to Different Social Media Platforms? – DSP 191

Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.

Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms. 

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