Something in the world of floating have you stumped?
Show Highlights
How much does a float tank cost?
Short answer — roughly $18 – 43K.
The slightly longer answer — listen to today’s episode.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Alright, welcome, everybody. Our question today from one of our listeners is: “How much is a sensory deprivation tank?”
Ashkahn: Okay. How much does a float tank coast, huh? It’s a big range, right? I think the full scope of the range, I would say, is probably $10 000 at the lowest to $80 000 at the highest, for a commercial tank. There’s a tank, there’s the Zen Tent, which is $1,900 something. But that’s not really made for commercial use.
Graham: Right. So I guess just to clarify; I assume, since this is a show for commercial float center owners, that this is more on the commercial side. On the commercial side, about $10,000 to $80,000, from the very lowest to the very highest.
And so then the more median range in there, the average range of tanks that people are investing in, what do you think those are?
Ashkahn: There’s only a handful around the $10,000 range, and there’s I think an even smaller handful in that higher $70-$80,000 range. So, really, the bulk of them are somewhere between 20 and 40. Maybe slightly under 20k and 40k, and slightly over 40k, like 17-43k or something is gonna be the large majority of commercial float tanks out there.
Graham: Yeah, I think $17,000 to $43,000 was actually weirdly the numbers that I had in my head. And that’s also for getting commercial set up for the filtration side of things, too.
There are some of these tanks that you can get that have the lower priced models and the higher priced ones, or ones that are meant for home use and ones that are more for commercial settings. So that price range also includes that backside, too; the filtration system and everything that you’d need to be able to put in.
Ashkahn: Yeah, there’s one or two manufacturers out there that will even just sell a tub and you can kind of build the rest of it, so we’re not exactly counting those into this list.
Graham: I’d even say that the shipping and installation is kind of worked into that, too, or if you work that in, maybe it goes just a tiny bit higher.
Ashkahn: Those are good things to consider. I mean, if you’re buying a float tank, those are the things that you might not be quite expecting right off the bat and can vary a lot from tank to tank. Like, if you’re buying a tank that’s being manufactured down the street from you versus being manufactured on a different continent. The shipping cost is probably gonna be different across those two models.
Some manufacturers require for you to pay for installers to come out, so two people will come out and be there and install the thing and teach you how to do it. Other ones will send you the equipment and you can install it yourself.
Graham: I should say that literally before doing this episode, we went and looked at our own tank comparison chart to get a sense for exactly where those numbers were. I totally recommend you go to Float Tank Solutions and download the tank comparison chart and actually get a good look at exactly what these tanks are, and kind of the full range there. You can actually view all the individual units in addition to just having this broad view of price.
Ashkahn: Outside of that, it’s really hard to break it down much further. You might think that cabins are more expensive than pod-style tanks, and I feel like that can be true. You definitely see more cabins in the higher end than you do in the lower end, but there are some cabins out there that are in that $17-18k range.
And there are some tank or pod models out there that are in the $30K-something range, so that’s not necessarily a completely true statement, either.
Graham: And I think that’s all there is to say about that.
Ashkahn: Yeah. Alright. Ship it.
Graham: Lick it and stick it.
Recent Podcast Episodes
How Many Managers Does it Take to Run a Float Center? – DSP 200
Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion.
So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business. Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.
Float Centers in Hip Neighborhoods – DSP 199
Do float centers in the hip part of town do better than ones on the outskirts? Graham and Ashkahn are well versed on this in that Float On is in a fairly hip part of Portland.
The guys break down some of the benefits of being one of the “cool” businesses in town as well as some of the serious drawbacks. Naturally, things like foot traffic aren’t as important. Almost no one walks into a float center and hops in a tank off the street. So there are fringe benefits to it, like awareness, but if you decide on going to a different part of town, then you’re not automatically doing a disservice to your brand.
Can You Clean a Float Tank with Vinegar? – DSP 198
You have to change out your float tank water eventually. Is it a good idea to give your float tank a vinegar cleanse when you do? is that effective? Is it too much work for the results? Are there better solutions to keep your tank clean and fresh?
Graham and Ashkahn discuss while providing assurances like “either you’re not crazy or we’re all crazy”, so that’s nice.
Have you Experienced Challenging Floats? – DSP 197
Graham and Ashkahn share stories about their most challenging floats. Everything from extreme physical discomfort to literally staying in too long.
They also share stories of floats from friends and customers that they’ve accumulated over the years and discuss the value of experiencing these difficult moments in the tank and how you might approach them when one occurs at your center.
What’s the Best Representation of Float Tanks in TV or Movies? – DSP 196
It happens every once in a while, a tv show or a movie will feature a float tank and the entire industry gets a jolt as if to say “we made it to the big time!”
But not all float tank cameos are created equal, so which one does it the best? What is the best representation of floating in media? Graham and Ashkahn go through the list of everything from Altered States to Stranger Things to find out what it is.
Latest Blog Posts
Lessons for Float Centers from a Mainstream Marketing Conference
A couple of weeks ago, I had the opportunity to attend Copyblogger’s Authority Rainmaker Conference in Denver, Colorado. As a self proclaimed marketing nerd, this was an opportunity to mingle with my people. I believe no matter how much experience you have in...
A Quick Note on Insulation…
Insulating the roof/joists of your float center... Basically, what you're trying to do here to create an envelope around your space. You're trying to create a barrier between a conditioned environment (your float room) and an unconditioned environment (open air). This...
Encouraging Creativity After Floating
Most float tanks centers have customers. So as to have a place to put these customers where they will be able to sit, or stand, as they please and not be in the way, most float tank centers also have lobbies. So as to have something - some surface upon which these...
Float Center Education Through Internships
Why Have an Intern Program? I (Marshall) started my career in floating as an intern, coming in to the shop each Monday to learn about floating, sanitation, and better understand the intricacies of construction projects. For every four hours I worked, I was expected to...
