Something in the world of floating have you stumped?
Show Highlights
How much does a float tank cost?
Short answer — roughly $18 – 43K.
The slightly longer answer — listen to today’s episode.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Alright, welcome, everybody. Our question today from one of our listeners is: “How much is a sensory deprivation tank?”
Ashkahn: Okay. How much does a float tank coast, huh? It’s a big range, right? I think the full scope of the range, I would say, is probably $10 000 at the lowest to $80 000 at the highest, for a commercial tank. There’s a tank, there’s the Zen Tent, which is $1,900 something. But that’s not really made for commercial use.
Graham: Right. So I guess just to clarify; I assume, since this is a show for commercial float center owners, that this is more on the commercial side. On the commercial side, about $10,000 to $80,000, from the very lowest to the very highest.
And so then the more median range in there, the average range of tanks that people are investing in, what do you think those are?
Ashkahn: There’s only a handful around the $10,000 range, and there’s I think an even smaller handful in that higher $70-$80,000 range. So, really, the bulk of them are somewhere between 20 and 40. Maybe slightly under 20k and 40k, and slightly over 40k, like 17-43k or something is gonna be the large majority of commercial float tanks out there.
Graham: Yeah, I think $17,000 to $43,000 was actually weirdly the numbers that I had in my head. And that’s also for getting commercial set up for the filtration side of things, too.
There are some of these tanks that you can get that have the lower priced models and the higher priced ones, or ones that are meant for home use and ones that are more for commercial settings. So that price range also includes that backside, too; the filtration system and everything that you’d need to be able to put in.
Ashkahn: Yeah, there’s one or two manufacturers out there that will even just sell a tub and you can kind of build the rest of it, so we’re not exactly counting those into this list.
Graham: I’d even say that the shipping and installation is kind of worked into that, too, or if you work that in, maybe it goes just a tiny bit higher.
Ashkahn: Those are good things to consider. I mean, if you’re buying a float tank, those are the things that you might not be quite expecting right off the bat and can vary a lot from tank to tank. Like, if you’re buying a tank that’s being manufactured down the street from you versus being manufactured on a different continent. The shipping cost is probably gonna be different across those two models.
Some manufacturers require for you to pay for installers to come out, so two people will come out and be there and install the thing and teach you how to do it. Other ones will send you the equipment and you can install it yourself.
Graham: I should say that literally before doing this episode, we went and looked at our own tank comparison chart to get a sense for exactly where those numbers were. I totally recommend you go to Float Tank Solutions and download the tank comparison chart and actually get a good look at exactly what these tanks are, and kind of the full range there. You can actually view all the individual units in addition to just having this broad view of price.
Ashkahn: Outside of that, it’s really hard to break it down much further. You might think that cabins are more expensive than pod-style tanks, and I feel like that can be true. You definitely see more cabins in the higher end than you do in the lower end, but there are some cabins out there that are in that $17-18k range.
And there are some tank or pod models out there that are in the $30K-something range, so that’s not necessarily a completely true statement, either.
Graham: And I think that’s all there is to say about that.
Ashkahn: Yeah. Alright. Ship it.
Graham: Lick it and stick it.
Recent Podcast Episodes
Is it Bad for Float Centers to Always be Running Discounts? – DSP 195
Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.
Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats.
What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194
Welcome back to Social Media Week!
After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.
In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.
Choosing Facebook Ad Options for Float Centers – DSP 193
Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook.
Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.
Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.
What the Hell is Facebook Pixel? – DSP 192
Welcome back to Social Media Week!
A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.
Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.
Can you Cross Post to Different Social Media Platforms? – DSP 191
Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.
Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms.
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