Learn best practices for starting and running a float center:
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Something in the world of floating have you stumped?

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Show Highlights

How much does a float tank cost?

Short answer — roughly $18 – 43K.

The slightly longer answer — listen to today’s episode.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Alright, welcome, everybody. Our question today from one of our listeners is: “How much is a sensory deprivation tank?”

Ashkahn: Okay. How much does a float tank coast, huh? It’s a big range, right? I think the full scope of the range, I would say, is probably $10 000 at the lowest to $80 000 at the highest, for a commercial tank. There’s a tank, there’s the Zen Tent, which is $1,900 something. But that’s not really made for commercial use.

Graham: Right. So I guess just to clarify; I assume, since this is a show for commercial float center owners, that this is more on the commercial side. On the commercial side, about $10,000 to $80,000, from the very lowest to the very highest.

And so then the more median range in there, the average range of tanks that people are investing in, what do you think those are?

Ashkahn: There’s only a handful around the $10,000 range, and there’s I think an even smaller handful in that higher $70-$80,000 range. So, really, the bulk of them are somewhere between 20 and 40. Maybe slightly under 20k and 40k, and slightly over 40k, like 17-43k or something is gonna be the large majority of commercial float tanks out there.

Graham: Yeah, I think $17,000 to $43,000 was actually weirdly the numbers that I had in my head. And that’s also for getting commercial set up for the filtration side of things, too.

There are some of these tanks that you can get that have the lower priced models and the higher priced ones, or ones that are meant for home use and ones that are more for commercial settings. So that price range also includes that backside, too; the filtration system and everything that you’d need to be able to put in.

Ashkahn: Yeah, there’s one or two manufacturers out there that will even just sell a tub and you can kind of build the rest of it, so we’re not exactly counting those into this list.

Graham: I’d even say that the shipping and installation is kind of worked into that, too, or if you work that in, maybe it goes just a tiny bit higher.

Ashkahn: Those are good things to consider. I mean, if you’re buying a float tank, those are the things that you might not be quite expecting right off the bat and can vary a lot from tank to tank. Like, if you’re buying a tank that’s being manufactured down the street from you versus being manufactured on a different continent. The shipping cost is probably gonna be different across those two models.

Some manufacturers require for you to pay for installers to come out, so two people will come out and be there and install the thing and teach you how to do it. Other ones will send you the equipment and you can install it yourself.

Graham: I should say that literally before doing this episode, we went and looked at our own tank comparison chart to get a sense for exactly where those numbers were. I totally recommend you go to Float Tank Solutions and download the tank comparison chart and actually get a good look at exactly what these tanks are, and kind of the full range there. You can actually view all the individual units in addition to just having this broad view of price.

Ashkahn: Outside of that, it’s really hard to break it down much further. You might think that cabins are more expensive than pod-style tanks, and I feel like that can be true. You definitely see more cabins in the higher end than you do in the lower end, but there are some cabins out there that are in that $17-18k range.

And there are some tank or pod models out there that are in the $30K-something range, so that’s not necessarily a completely true statement, either.

Graham: And I think that’s all there is to say about that.

Ashkahn: Yeah. Alright. Ship it.

Graham: Lick it and stick it.

Recent Podcast Episodes

When Should a Float Center be Profitable? – DSP 170

When Should a Float Center be Profitable? – DSP 170

“When should I start making money?” is a deceptively simple and anxiety inducing question that every business owner has to face. Sometimes the answer is straightforward. There are lots of franchises that have near endless amounts of market research and profitability trends that point to a sensible timeline of when and how much you can expect versus a given investment. 

Float centers aren’t like that, unfortunately. There’s simply not enough data out there to create predictability in a market. The good news is that given the relatively low overhead excluding opening costs, float centers have the potential to be profitable almost immediately. Graham and Ashkahn break down this question and provide some tips on the issue.

When Should a Float Center be Profitable? – DSP 170

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Float centers are no exception. So when you get a call from someone claiming to be able to boost your SEO standing, it can seem like a really good deal. How do you tell if these companies are legit? And do float centers really need SEO help? Graham and Ashkahn break this down and simplify it for the uninitiated. 

When Should a Float Center be Profitable? – DSP 170

Should we do Tank Maintenance Ourselves? – DSP 168

As it turns out, there’s no certification program to running a float center. You buy these big expensive machines that require constant, technical maintenance and you’re on your own for how to accomplish that. There aren’t float tank repair persons that you can call (yet) and just have them show up and do it for you, so making sure you’re knowledgeable and prepared for this maintenance is a really good idea. 

Graham and Ashkahn lay out the Float On best practices for how to plan for maintenance so that it’s the least disruptive for your center if something goes wrong. 

When Should a Float Center be Profitable? – DSP 170

What to Consider With a Home Float Center – DSP 167

Getting a tank in your house and floating some people is a great first step on the path to opening a float center. It helps you figure out exactly what the maintenance is going to be like, along with just the experience of floating other people and introducing them to this neat salty practice. 

There are things to consider and there’s a right way and a wrong way to run a home based float center. First thing to consider is your local laws for small businesses and making sure you comply with those. Additionally, you need to decide if you’re just floating friends and family or if you’re going to have paying customers. This is also going to impact what type of float tank you should use and the demands you should consider on your house. Graham and Ashkahn have seen plenty of these and share the best practices as they’ve seen them laid out. 

When Should a Float Center be Profitable? – DSP 170

How to Deal With Burnout – DSP 166

Running a float center is hard work. Especially if you just opened up and dealt with months of agonizing, crazy construction, and then go straight into pulling long hours keeping your center open. Even with the reward of seeing floater’s post float glow can fall short of satisfying in some moments. 

It’s important in these moments to take time for yourself so as not to get devoured by your work. Ashkahn and Graham share some of the things that helped them stay sane working long, thankless shifts at Float On in the early days and get through the hard days so that they could thrive. 

Latest Blog Posts

Listening to Music in a Float Tank

Listening to Music in a Float Tank

To play or not to play music in the tank…

Some centers start the float with a few minutes of music and then fade away, some don’t play music until the end, and another float center will not let you turn off the light. In fact, they also have the noise of a automatic massage table, pounding away next to you, while other places will leave it up to the floater to decide. READ MORE…

Specific Gravity Specifics

Specific Gravity Specifics

Specific gravity is the ratio of the density of a substance to the density (mass of the same unit volume) of a reference substance. The reference substance is nearly always water for liquids or air for gases.” Specific gravity, then, in the case of our float tanks, is how dense the salt water is compared to regular, run of the mill water.

So, where should we keep the specific gravity of a float tank? READ MORE…

Don’t Squander Water in Your Showers

Don’t Squander Water in Your Showers

Once you start planning out the monthly costs for your float center, you’ll quickly come to appreciate a running joke in the industry: although you may think you’re providing floats, what you’re really doing is running a shower business.

Each person that floats at your center will take two showers: one before their float, and one after. These showers are definitely necessary. Before a customer enters a float tank, you’ll want them to shower in order to make sure that water contamination from skin oils and dirt is minimized, and after a float a customer is going to need a shower to remove the salty residue from their skin. READ MORE…

How Do You Properly Use Hydrogen Peroxide?

How Do You Properly Use Hydrogen Peroxide?

The Art of Floating, a great blog by the Float Shoppe here in Portland, has been answering questions that hit their inbox. Which is brilliant, and gives a second life to the extensive novellas on that minutiae of float tanks that I find myself writing daily. Here’s the first in what will hopefully be a series. READ MORE…