Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

In this heartwarming holiday episode, Graham and Ashkahn talk about how to not Scrooge up your float center with your business practices by sharing their philosophy on working your float center during the holidays.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: And today’s question is we thought appropriate. What do you do for your staff for holidays? Do you keep your shop open or do you let them have the day off?

Ashkahn: So yeah, if you ask us specifically …

Graham: Of course, every single staff member have worked every single holiday.

Ashkahn: Even if there’s no customers, they just have to sit in an empty shop.

Graham: Running a float center is hard. And they need to learn how to toughen up and suffer and not be around their families.

Ashkahn: Our rules, they’re pretty like just organically developed. We won’t force anyone to work on holidays. We’re fine being closed. I guess one thing to talk about first is would people even book on holidays. Like Christmas or New Year’s or something like that. And turns out they totally do.

Graham: Yeah, definitely. We’ve been open on pretty much every major holiday. I have worked at shop in New Year’s and on Christmas before.

Ashkahn: We had people float through midnight on New Year’s.

Graham: I think we pretty much fill up our tanks every New Year’s that we are open during that time because it kind of sounds like a cool thing to do. Enter the new year in a float tank.

Ashkahn: So customers would definitely come in. If you’re open, they will come. But the question is do you force your staff to work. We don’t. It just been … The amount of money we made for being open on the holidays doesn’t seem worth it to us to make people work on holidays when they don’t want to.

Graham: But we’re totally fine paying holiday pay if people do want to stick around and open up the shop.

Ashkahn: See our basic rule is pretty much if anyone wants to do it. If any of our staff wants to, and we don’t even force it or push it or anything. Like usually the times that we’re open, someone in our staff will go “Hey, are we open Christmas?” “Yeah, probably not unless anyone wants to work.” And they’re like “Yeah, I think that’d be fun. I like to work on Christmas.” And we’re like “Okay, you really don’t have to.”

It’s totally cool if we want to stay closed. And some people, we just had in the past, were really into the idea of coming in on Thanksgiving and Christmas or New Year’s. And the idea of being there and floating people on a day like that sounds really cool to them.

We’re like, okay. Make sure to say something if you want to be open.

Graham: It’s nice having people who actually like their jobs.

Ashkahn: It certainly will feel weird to not be open despite the fact that customers want to come in and our employees want to come in.

Graham: Also, not uncommonly we’re not open for the full day but we have a couple of members who wants to float or something like that, and one of our staff members just decides to be nice and do a favor for someone who come in for one or two float sessions of the day. And be like “Okay, I’ll be there from 11AM to 3PM if you want to actually come and get a float in.”

Because they have this nice personal connections with the members and just be like doing them a favor.

Ashkahn: And also customers end up being really awesome too. We had bring the working people pie and like all sorts of-

Graham: I was thinking about one of those pies. I was working on Thanksgiving, that just delicious pumpkin pie that someone had baked and brought in, which is awesome.

Ashkahn: See, that’s cool. The only thing I haven’t thought about before. We had a conversation at some point about, the perception of us being open. You can see from an outside perspective people thinking we’re forcing the staff to go to work.

And at the end of the day, I was like you know what? I’m not going to worry too much about perception when the actual reality is something that doesn’t seem to be upsetting anybody.

Graham: Yeah, no. And we obviously we still have people scheduling floats and not boycotting us outside for inappropriate labor rights or anything like that.

And that said, I think that we do end up being closed on more holidays than we end up open. I think more often than not, our staff just kind of takes the day off.

Ashkahn: And here’s the list of holidays that we are not open on, off the top of my head.

Graham: Flag Day.

Ashkahn: Yeah, national pie day. There’s Christmas-

Graham: New Year’s.

Ashkahn: -and Christmas Eve, we’re off that whole time. New Year’s Eve and New Year’s we’re usually closed.

Graham: Thanksgiving.

Ashkahn: Yeah, Thanksgiving we close.

Graham: Flag Day.

Ashkahn: We’re close for a week around Flag Day.

Graham: Flag week.

Ashkahn: We’re closed for usually the second half of the day for the 4th of July and the second half of the day for Halloween. And we will close for our anniversary to have a party in our shop. And I think that is it.

I think that’s it. Those are the only days of the year that we’re closed.

Graham: Do we do any weird hours around the conference?

Ashkahn: No, we stay open through the conference, which is insane.

Graham: Not that there are any other float center anywhere in the world. If you are leaving your float center, you might want to give your staff the conference time offs so they can tune into the livestream.

Ashkahn: Yeah, I think it is all the big holidays.

Graham: All right, that’s our Christmas episode everyone.

Ashkahn: We thought about just playing an hour-long of yule log audio burning. But we had a question to answer.

Graham: And our audio engineer nixed that one.

Ashkahn: All right. We’ll if you guys have more questions for us, you can always hop over to floattanksolutions.com/podcast. And I hope you have a very nice rest of your day.

Graham: Yeah, hope your staying warm and happy out there. Bye everyone.

Ashkahn: Bye.

Recent Podcast Episodes

Thoughts on facilitating couples floats – DSP 85

First off, we’ll just say that Float On does not offer couples floats and never has. Graham and Ashkahn dive into their reasoning for that decision while simultaneously addressing some of the common concerns and benefits that go along with the practice. Some people say it helps get people into the tanks that wouldn’t try it otherwise. Some smaller centers rely on the added revenue per tank and increased exposure to the practice. It’s a complicated question and one that each center will likely have to consider on their own. 

What are average floater return rates? – DSP 84

Getting repeat customers is integral to the health of any business. For float centers, this is especially true. It can be worrying when we see our floaters leave the center, never knowing if they’ll return. There’s a very natural inclination to start tracking this trend to see if there’s anything you need to change about your business to attract repeat customers. Memberships are a natural way to attract repeat customers and can quickly become the lifeblood of your center, too. 

But how do you measure it? What time frame is acceptable to consider a repeat customer? If they don’t float within six months, does that mean you’ve lost them? If they float once and don’t return for three years, is that a success on your part or a failure?

Graham and Ashkahn tackle all of this and more this time around. Check it out!

How to handle ‘Summer Slump’ in your float center – DSP 83

Many a float center has hit their first summer and seen their schedule thin out. What causes this? Is it just a seasonal thing? What about places that don’t really have seasons? Or tourist towns? What exactly causes this and what are some good tips to combat it? Graham and Ashkahn address this phenomenon head on in this episode.

Addressing customer misinformation – DSP 82

Every float center owner has to deal with customers who get, maybe, a little overenthusiastic about the float experience. What is the best way to deal with customers who say things that are just patently false about the benefits of floating? Do you just let it slide? Do you correct them and potentially offend your customer? It’s not their fault, they’re just excited. It doesn’t seem right to punish them. 

This is definitely a tightrope walk type of conversation and it can have an impact on your customers and your reputation as a business, as well as the whole industry. As stewards of the tank, Graham and Ashkahn offer their advice on how best to have this difficult conversation and offer some resources to help with it as well.

Our Report on the Chinese Float Conference – DSP 81

Ashkahn went to China and brought another one of the owners of Float On along, Jake. The two of them share their experiences of visiting the Chinese Float Conference this year and learning about all of the developments in the Chinese float industry, which seems to have exploded in just the last couple of years.

Latest Blog Posts

No Results Found

The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.