Something in the world of floating have you stumped?
Show Highlights
In this heartwarming holiday episode, Graham and Ashkahn talk about how to not Scrooge up your float center with your business practices by sharing their philosophy on working your float center during the holidays.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: And today’s question is we thought appropriate. “What do you do for your staff for holidays? Do you keep your shop open or do you let them have the day off?”
Ashkahn: So yeah, if you ask us specifically …
Graham: Of course, every single staff member have worked every single holiday.
Ashkahn: Even if there’s no customers, they just have to sit in an empty shop.
Graham: Running a float center is hard. And they need to learn how to toughen up and suffer and not be around their families.
Ashkahn: Our rules, they’re pretty like just organically developed. We won’t force anyone to work on holidays. We’re fine being closed. I guess one thing to talk about first is would people even book on holidays. Like Christmas or New Year’s or something like that. And turns out they totally do.
Graham: Yeah, definitely. We’ve been open on pretty much every major holiday. I have worked at shop in New Year’s and on Christmas before.
Ashkahn: We had people float through midnight on New Year’s.
Graham: I think we pretty much fill up our tanks every New Year’s that we are open during that time because it kind of sounds like a cool thing to do. Enter the new year in a float tank.
Ashkahn: So customers would definitely come in. If you’re open, they will come. But the question is do you force your staff to work. We don’t. It just been … The amount of money we made for being open on the holidays doesn’t seem worth it to us to make people work on holidays when they don’t want to.
Graham: But we’re totally fine paying holiday pay if people do want to stick around and open up the shop.
Ashkahn: See our basic rule is pretty much if anyone wants to do it. If any of our staff wants to, and we don’t even force it or push it or anything. Like usually the times that we’re open, someone in our staff will go “Hey, are we open Christmas?” “Yeah, probably not unless anyone wants to work.” And they’re like “Yeah, I think that’d be fun. I like to work on Christmas.” And we’re like “Okay, you really don’t have to.”
It’s totally cool if we want to stay closed. And some people, we just had in the past, were really into the idea of coming in on Thanksgiving and Christmas or New Year’s. And the idea of being there and floating people on a day like that sounds really cool to them.
We’re like, okay. Make sure to say something if you want to be open.
Graham: It’s nice having people who actually like their jobs.
Ashkahn: It certainly will feel weird to not be open despite the fact that customers want to come in and our employees want to come in.
Graham: Also, not uncommonly we’re not open for the full day but we have a couple of members who wants to float or something like that, and one of our staff members just decides to be nice and do a favor for someone who come in for one or two float sessions of the day. And be like “Okay, I’ll be there from 11AM to 3PM if you want to actually come and get a float in.”
Because they have this nice personal connections with the members and just be like doing them a favor.
Ashkahn: And also customers end up being really awesome too. We had bring the working people pie and like all sorts of-
Graham: I was thinking about one of those pies. I was working on Thanksgiving, that just delicious pumpkin pie that someone had baked and brought in, which is awesome.
Ashkahn: See, that’s cool. The only thing I haven’t thought about before. We had a conversation at some point about, the perception of us being open. You can see from an outside perspective people thinking we’re forcing the staff to go to work.
And at the end of the day, I was like you know what? I’m not going to worry too much about perception when the actual reality is something that doesn’t seem to be upsetting anybody.
Graham: Yeah, no. And we obviously we still have people scheduling floats and not boycotting us outside for inappropriate labor rights or anything like that.
And that said, I think that we do end up being closed on more holidays than we end up open. I think more often than not, our staff just kind of takes the day off.
Ashkahn: And here’s the list of holidays that we are not open on, off the top of my head.
Graham: Flag Day.
Ashkahn: Yeah, national pie day. There’s Christmas-
Graham: New Year’s.
Ashkahn: -and Christmas Eve, we’re off that whole time. New Year’s Eve and New Year’s we’re usually closed.
Graham: Thanksgiving.
Ashkahn: Yeah, Thanksgiving we close.
Graham: Flag Day.
Ashkahn: We’re close for a week around Flag Day.
Graham: Flag week.
Ashkahn: We’re closed for usually the second half of the day for the 4th of July and the second half of the day for Halloween. And we will close for our anniversary to have a party in our shop. And I think that is it.
I think that’s it. Those are the only days of the year that we’re closed.
Graham: Do we do any weird hours around the conference?
Ashkahn: No, we stay open through the conference, which is insane.
Graham: Not that there are any other float center anywhere in the world. If you are leaving your float center, you might want to give your staff the conference time offs so they can tune into the livestream.
Ashkahn: Yeah, I think it is all the big holidays.
Graham: All right, that’s our Christmas episode everyone.
Ashkahn: We thought about just playing an hour-long of yule log audio burning. But we had a question to answer.
Graham: And our audio engineer nixed that one.
Ashkahn: All right. We’ll if you guys have more questions for us, you can always hop over to floattanksolutions.com/podcast. And I hope you have a very nice rest of your day.
Graham: Yeah, hope your staying warm and happy out there. Bye everyone.
Ashkahn: Bye.
Recent Podcast Episodes
Doing Float Center Construction Yourself – DSP 75
Construction and buildout are likely going to be some of the largest expenses for any float center. Possibly even more than the float tanks themselves in some situations. Most float center owners aren’t millionaires, and when faced with these large expenditures, it can be difficult to decide what to cut to keep your costs down. Doing your own construction can be an effective way to go about that, but with so much technical work needed to go into building a float center, is that really the right thing to do?
Graham and Ashkahn lay down some knowledge on this, having both worked on a lot of their buildout themselves initially, as well as hired out workers for repairs and upgrades.
Is print/TV/radio advertising dead? – DSP 74
Marketing is a big gamble for any industry. You have to invest in a strategy on a platform and just hope that it pays off. It’s certainly one of the most essential investments for your business, but how do you know what will work and what won’t? This problem seems especially aggravated for float centers. Whatever marketing you do needs to tell people more than just that you exist, it also needs to explain what floating is and why people need it. How do you overcome these hurdles? And are traditional mediums even viable?
How to reach out to wellness professionals – DSP 73
Getting together with other wellness businesses seems like a slam dunk for float centers. Or at least it should be. Floating seems to have a special sort of synergy with things like yoga, massage, acupuncture, or what have you, but that doesn’t always mean that other wellness practitioners are going to be your greatest advocates. How do you turn that acupuncturist across the street into your biggest advocate?
Graham and Ashkahn have tried it all and worked closely with tons of businesses in joint marketing ventures as well as referral programs. They share what has worked best for them, and some of the surprises they’ve found with stuff they thought would work that just totally didn’t.
How do you prioritize what to work on in your center? – DSP 72
It’s human nature to suck at planning. we can’t help having inefficient mental systems for establishing the importance of a project when we’re working on it. This problem can be especially bad for float centers too, given that certain projects, if not addressed quickly, can dramatically become exponentially worse, like with salt damage.
Graham and Ashkahn face these exact same problems when they undertake any project, but still manage to find ways to be productive. In this episode, they share some of their tips as well as personal philosophies on work. Plus, Ashkahn’s strong desire to have a waterslide.
What do you put in your email newsletter? – DSP 71
If you’re running a float center, you definitely have a newsletter. Right? If you don’t, then you should. Most businesses these days have them. Establishing a newsletter can be a daunting undertaking if you’re unfamiliar with the process. What goes in a newsletter? How frequent is too frequent to send it out? Who are you sending it to?
Graham and Ashkahn dole out some wisdom on the importance of this correspondence method. Give it a listen.
Latest Blog Posts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
