Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Alright. Here’s something that is pretty pervasive in the industry, and that’s dealing with the floater that just won’t wake up. What do you do? Well, here’s Graham and Ashkahn’s step-by-step process for Float On, at least. So give it a listen!

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s question is, “What do I do when people won’t get out of the tank when I play music at the end of their floats?”, which I guess… “Won’t” is an interesting word there. Sort of implies that they heard the music and actively chose not to get out.

Ashkahn: Yeah. What happens if they just don’t … They’re in float land and they’re just not coming out.

Graham: First of all, we call these people “sinkers”.

Ashkahn: Yeah, it’s our special term for it. There’s kind of an escalating level of responses we have to this.

Graham: Up to calling the fire department.

Ashkahn: Closing our business down. Realizing they won, they can just keep floating.

Graham: You can just float as long as you want.

Ashkahn: Step one is turn your volume up a little bit. That’s the first, “All right, let’s just see if a slightly louder volume gets them out.”

Graham: Yep, and I would say step two’s almost like turning the volume all the way down and then back up.

Ashkahn: Like off.

Graham: Yeah, like off, back up, off, back up kind of thing. We’ve had people who the music comes on at the end and they know when the music comes on that they’re supposed to get out. They know that at the beginning of the float. Then the music comes on, they’re so floaty, like, “This music’s awesome. I definitely want to stay in here and listen to this.”

So sometimes I think turning it back down can cue that part of their brain that remembers that it actually triggers the end of the session.

Ashkahn: Or just, you know, that kind of abrupt change. What I used to do is, I’d turn it off and I’d wait like 30 seconds and then turn it back on. That start up of music again was sometimes enough to … Sometimes I think people are not aware that the music is playing. They’re like either half asleep or just so deep into their float world that it’s not even registering with them, you know?

Graham: Totally. Okay, so turn it up, turn it off, and then up. What’s step three?

Ashkahn: Step three for us is playing a different track of music, so instead our very relaxing “welcome back to the world” music that we have, we play “Get Up, Stand Up”, is what we play at our place.

Graham: Such a good track for that. That’s a really good one to play. We also actually recorded a voice-over of me talking, basically, actively telling people that it’s time to get out of the tank as the next track after that, which is basically like, “Hey, I know that you enjoy floating here, but your session’s over. You might not have realized it. Time to get the heck out of here.”

I think it actually says, “Stand up. Open the door. Get out and shower.” Just very concrete instructions in case their brain isn’t processing that well, you know?

What step are we on now? Four or five?

Ashkahn: So, the next step. I mean, that’s the end of pleasant steps, really. From there, it pretty much goes straight to knocking on the door.

Graham: Yep. Yeah. So knocking on the door to the room.

Ashkahn: Yeah, yeah. There’s gentle knock and then more forceful-

Graham: Police knock.

Ashkahn: Yeah, police knock is two stages of that.

Graham: So then if they still don’t get out of the room, or really, if we don’t, in our case, see our shower sensor light come on, but in other cases, hear the shower come on, then the next step is to actually go into the room and knock on the tank itself.

Ashkahn: I usually just open the door and say something first. I’ve had that work. Be like, “Hey, you know, just checking in,” and they’ll usually respond.

Graham: Yeah, yeah, that’s true. Okay, so shout through the crack in the door.

Ashkahn: Step seven and a half is …

Graham: Then going in and actually knocking on the back of the tank or something like that is good. You can usually get a sense when you’re going in there. Again, I guess the shouting is actually really good for figuring out if they really are actually out of the tank or anything. You don’t want to, hopefully, catch someone naked, or anything like that, if you can avoid it, so knocking on the back of the tank is definitely the next step after that.

Then, usually, that does it. Rare is the case when I’ve had to progress past actually just knocking really loudly on the back of the tank. But-

Ashkahn: It does happen.

Graham: And we’re open 24 hours a day, so if you can imagine getting sinkers during normal float hours, the people who go really deep in it at 2 a.m. are also equally hard to get out at 4:30 in the morning for us. We have some pretty extreme people.

The next step after that is to actually open the door of the tank and shout in. Be like, “Hey, everything okay in there? Your session’s up.”

After that is the weirdest part.

Ashkahn: Poking them with a pool noodle?

Graham: Yeah, exactly. Just giving them a little pool noodle tap on the toe or something like that. Or actively poking their toe or grabbing it and giving them a little shake to wake them up.

It sounds super weird, but at some point, you’re like, “Okay, well, I can’t leave this person in my tank forever and it has been this escalating progression of trying to get them out,” and the cool thing is that no matter the length you have to go to, pretty much, to get someone out of the tank, it’s the level at which they don’t care because they were so deep in a float and are so blissed out coming out afterwards.

I feel like everyone’s reaction, when I’ve gotten them out of the tank, after … I think I’ve only done it to two people, where I actually had to poke them with the pool noodle or give their toe a little nudge. They’d both just had come out. I’m like, “How was the float?” They’re like, “Oh, it was awesome.” Mentioned nothing about being woken up abruptly. They’re just almost puddles of goo and settle into the couch after that.

Ashkahn: It’s true. I’ve never had anyone have a bad experience as a result of any level of escalation we’ve had to do to get them out.

Graham: That, at least, is Float On, is the full operating procedure. Then, yeah, of course, next call the fire department. But that’s the full escalation that we do for getting people out of the tank. Honestly, by the time you hit, “Get Up, Stand Up,” usually that’s enough. You don’t usually actually have to progress that much further than that.

Ashkahn: And the other thing to maybe talk about is, what do you tell the next customer who’s waiting to go into that room?

Graham: Sure. Right. Because if someone’s taking a while to get out, it’s causing your tank to be full. I guess one nice thing … We run a six tank center, so if there’s one person who’s staying in there and taking a while to get out, chances are, it’s going to be the last person to get out of the tank.

In the meantime, we can be cleaning every other room and be getting people into those rooms. With luck, even still, we don’t get them out too late, where we’re not getting the next person in on time. We could, despite all of this, we could still get the next floater in in a timely manner.

Ashkahn: Usually they don’t mind too much. I think people are kind of understanding and realize that this is probably a pretty rare occurrence and there’s not much you could be doing, other than what you are doing. We can try to get that one person to have a slightly longer float. We’ll get them out a little bit longer, or a little bit later, to accommodate.

Those two things in combination, them not caring a huge amount and us trying to be as flexible as we can, usually solves the problem.

Graham: Yeah, definitely. You can roll it forward even by a couple of sessions. If you get the next person out 10 minutes later and let them know that they should shower off faster and respect the time of the person after them. Then you get that person out five minutes later. You can do this little rolling correction.

Ashkahn: It almost never happens for more than one. I can usually correct within a single session.

Graham: Totally. We do two and a half hours when we do our night floats so, for those people, it’s actually not that big a deal. The times when I’ve had it happen most to me, personally, are when I’m working the night shift. An extra 10 minutes off of two and a half hours, I think, bugs people a lot less than it would if it was 10 minutes shaved off of their 60 minute float, or something like that.

Ashkahn: Yeah, definitely.

Graham: The longer your float sessions, also, I think, the little bit more leeway you’re allowed in that. Alright, thanks for tuning into today’s episode. As always, if you have any float tank questions, or any concerns, feel free to shoot them our way. You can do that at floattanksolutions.com/podcast and we’ll cover them on an upcoming episode.

Recent Podcast Episodes

How to Handle Reopening? – DSP 310

How to Handle Reopening? – DSP 310

If there’s one thing Ashkahn and Graham have learned, it’s reopening. Float On has had to shut down for repairs so many times over the years that they’ve got the process down to a science. 

They share their secrets for making sure you have a full week after opening, build momentum, keep your members happy in the downtime and throw a kickin’ reopening party!

How to Handle Reopening? – DSP 310

What Inspires your Marketing? – DSP 309

Graham and Ashkahn talk about what it’s like when inspiration strikes, how they chase their floaty muse to a solid marketing idea and form it into an actionable plan. 

The reality is that it mostly involves a lot of listening and willingness to try, and fail at, new things. As with so many things, play to your strengths, focus on the things you’re passionate about and the rest is practice. 

How to Handle Reopening? – DSP 310

What’s Happening with the Float Conference Non-Profit – DSP 308

Ashkahn and Graham talk about how the Float Conference has been going since they handed off the reigns this year. Big decisions are still incoming, but there’s a lot of ways you can help out or get involved. 

If you’d like to offer your help, services, or suggestions for the new Non-profit of the Float Conference, or if you’d just like updates to how it’s going and where it might be held next year, email conference@floathq.com, and the Conference will know to contact you. 

How to Handle Reopening? – DSP 310

VR in a Float Tank – DSP 307

While they haven’t tried it themselves, Ashkahn and Graham liberally distribute their opinions on the use of VR in float tanks and what they think might be better, using it before, after, or during a float.

How to Handle Reopening? – DSP 310

How to do A/B Testing – DSP 306

A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.

Graham and Ashkahn talk about A/B testing (or “the old onesie-twosies” as Ashkahn says) and how it can be used to improve a float center’s website.

Latest Blog Posts

Financing Your Float Center with Investors

Financing Your Float Center with Investors

In addition to an increase in bank loans, more and more float centers have been using investors in recent years to finance their operations. Every center’s earning potential varies greatly — but a well-run center with no surprise buildout costs (or re-buildout costs) can do very well for itself.

As a result, people with means (or general interest) are increasingly likely to consider having a financial stake in the float industry without the glorious headache of actually running a shop.

Float Conference Interview

Float Conference Interview

In the midst of all of our blog writing and party planning, I sat down with Ashkahn Jahromi, cofounder of The Float Conference, Float On, and Float Tank Solutions with a few questions about the upcoming Float Conference aka #FloatCon for you social media savvy kids in Twitterland.

Take Part in the 2017 Float Industry Report

Take Part in the 2017 Float Industry Report

We’re gathering responses for our 2017 Industry Report through the end of June, and we once again need your help.

Please take a brief moment to answer a few questions about your float center (or future float center) – it may be easiest thing you can do to contribute to the growth of floatation around the world.