Something in the world of floating have you stumped?
Show Highlights
It gets a little tricky sometimes starting an alternative wellness business. Should you offer other services? Should you only have float tanks? Which situation is right for you. Fortunately, you can listen to this episode and get some insight into this exact conversation.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Today’s question is, “Would you say that most float centers can be profitable stand-alone operations, or do they work best when paired up with other services? Massage, chiropractics, spa, etc.”
Ashkahn: So.
Graham: So the first part is would we say that?
Ashkahn: Would we say that? Okay.
Graham: I probably wouldn’t say that. Wait, what was the question again?
Ashkahn: You wouldn’t say float tanks work-
Graham: They can. Sorry I got distracted by the massage. I would say that they work either way.
Ashkahn: I would hope so. Because we run a float center, that doesn’t have any other services. So if you didn’t think that could work, we’re in some trouble.
Graham: Yep. So I would say there’s probably a couple of caveats to that. Like, number of tanks that you have and whether or not you want to get out of the business, or you’re running this more as a lifestyle-type of thing and want to be working your business, right?
Ashkahn: Yeah. I feel like anything can work if you care about it. You know, if you’re really into massage and you’re really into acupuncture, and you’re into floating, and you’re willing to put in the time to do all that stuff well, that can work.
If you’re really into float tanks and you don’t know anything about massage, and you’re like maybe I should just throw a massage thing in there too because that makes sense, I feel like that’s one of the variables that leads to success or failure more than the idea of a float center with multiple services or a single service.
Graham: Anything can not work, is what you’re saying?
Ashkahn: Anything can not work, and anything can work. I think you just have to be interested in doing it and be passionate about it.
Graham: I think, once you get above three float tanks, as a stand-alone center, that works a little better in my opinion. Especially when you get down to under three float tanks, you’re talking about one or two tanks, there’s no other services, that’s all you’re doing is one or two float tanks.
Ashkahn: Yeah.
Graham: I usually warn people against that. I feel like that’s the danger zone.
Ashkahn: It can be tough. It can just be hard to make enough money to-
Graham: I mean, at that point it feels like just having a float tank in your house and sharing it with people.
Ashkahn: Right, like you’re not going to be able to hire people. You’re working that kind of business yourself.
Graham: Yeah. So, that’s the time where I would say, again, it’s the danger zone. Not to say that it couldn’t work, if you can book that thing up with people paying $150 per float, then you can totally run a profitable business with a single float tank. But it’s gonna be way harder.
And that is where I see massage and chiropractics, specifically from the financial standpoint, being able to come in and balance that and their other services. If your passion is other stuff, and you just want to have a float tank or two to make it available to people, that’s when you should have one or two float tanks.
Ashkahn: Yeah, and I guess usually the worst float tanks I see out there, commercially operated, are by a place that has a big spa with a bunch of different services, and they have one float tank-
Graham: Yeah.
Ashkahn: And they generally don’t know much about it, the staff doesn’t know exactly how to clean it, maintain it, operate it, that sort of stuff. I’ve definitely been to a couple of spas where they have a whole number of devices, and this seemed like one of the other things. They’re like oh, cool, I’ll buy this float tank and put it in-
Graham: And not realizing how completely insane that proposition was, yeah.
Ashkahn: Yeah, maybe there are other devices out there that are easier to handle and they really are just set it and forget it kind of things. But a float tank is not like that. And that’s probably, of all the places I’ve gone to float around the world, those are the worst float centers I’ve seen. Places where it’s just one of a number of services and they clearly haven’t put a lot of time and effort into understanding it and properly taking care of it.
So, it goes both directions as well. But those people probably aren’t listening to this podcast either, so we can’t quite reach them.
Graham: If you get up to the point where you have four or five float tanks and you’re wondering if four, five, six float tanks with the whole wing of massage and additional services versus just those float tanks is going to be more successful? I don’t think there’s any way to tell. I think both are just as likely to succeed as each other.
Ashkahn: Yeah. But, I mean it’s certainly possible to run a center with just float tanks. We do it, there’s another handful of places around North America and the world that do just that.
Graham: A fair amount, actually.
Ashkahn: Yeah.
Graham: There’s a lot of float centers out there, that’s all they do. Designated floating.
Alight, good question.
Ashkahn: Great. If you have other questions out there you can hop onto floattanksolutions.com/podcast and that’s it for today. Talk to you tomorrow.
Recent Podcast Episodes
How to Help Float Research – DSP 300
With the push from Justin Feinstein at LIBR to get more float centers involved in research, many float center owners are chomping at the bit to push studies forward on the benefits of floating. But where do you start and how do you make it happen?
Graham and Ashkahn discuss this idea and how to do research right, as well as some of the things that might be helpful OR harmful to the world of floating in the eyes of the scientific community. There’s a lot of nuanced things to know about proper research and if you go in overzealous without considering how established science is done, it can harm the reputation of the practice.
Tips on Running Power to Float Rooms – DSP 299
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Definitely an essential episode for anyone to listen to before going into their build-out phase.
Floating in National Media – DSP 298
Seeing float tanks in the national news and culture has increased in regularity within the last few years. Graham and Ashkahn discuss how these things get on such a large platform. The guys briefly go over some of the major stories that have been all over the media and how those stories happened. Mostly it comes down to luck, but there are a few things that can increases the chances of your float center getting on national TV.
The Real Tips on Building Your Own Float Tank – DSP 297
Someone wrote in and asked, again, despite the repeated warnings of the previous episode covering this topic, how to build a float tank properly.
Graham and Ashkahn try their best to restrain themselves and offer some practical advice about how to build your own tanks while also repeatedly warning about things to look out for when going forward with the process.
How to Handle Other Float Centers Spying on You – DSP 296
Graham and Ashkahn talk about how they deal with other float centers spying on Float On.
Basically… they don’t. The float industry is a really open community and a lot of information is generally freely available. If someone is spying on a float center, that could be a result of poor communication skills or a lack of awareness of what information is actually out there. The guys share their advice on how to talk to someone who might be in that situation and how to move forward, hopefully as friends instead of rivals.
Latest Blog Posts
Reflections from the Rise Float Gathering
Over this past weekend, a good chunk of the Float Tank Solutions and Float Conference crew ventured to St. Louis, MO for the first ever Rise Community Float Gathering. Beyond our excitement to see old friends and meet new ones, we were thrilled to be able to attend a float event that we didn’t have to plan.
When it comes to float tanks, we often deal with a lot of the “what” and the “how” of things – what do I need to do to open a float center and how to I make everything work? We write blogs and put out content. We spend our days thinking about conference flowcharts, water chemistry, detailed business plans, soundproof insulation, etc.
Rise, on the other hand, focused on the “why?”
The Story Behind the Float Marketing Forum
Over the past few years, primarily through feedback received from conference attendees and through industry survey responses, float center owners struggled with and wanted a solution to one thing… marketing. It makes sense – if there’s one thing every center needs (besides salt), it’s a solid flow of customers in tanks.
After some brainstorming with Ashkahn, we’ve decided the best solution for this year was to host a series panels covering key marketing topics that will provide the biggest impact in growing your float center business.
Introducing: The Float Conference Marketing Forum.
Announcing the 2nd Ever Start-a-Center Giveaway WINNER!
In what was one of the most difficult decisions that we had to make as a team… and after sorting through nearly 200 entries… we’ve decided upon a winner in our second ever Start-a-Center Giveaway.
Read more to learn who we’ll be guiding through the process in starting a float tank center in their community.
Gut your space before construction!
One line we don’t think you should cross is this: as much as possible, when building out your float center, gut it completely. Start from scratch.
At least then the mistakes you make are your own and your building will hold fewer surprises down the line. There are many benefits that you may not think of immediately. In this post, we’ll guide you through some of them.
