Something in the world of floating have you stumped?
Show Highlights
It gets a little tricky sometimes starting an alternative wellness business. Should you offer other services? Should you only have float tanks? Which situation is right for you. Fortunately, you can listen to this episode and get some insight into this exact conversation.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Today’s question is, “Would you say that most float centers can be profitable stand-alone operations, or do they work best when paired up with other services? Massage, chiropractics, spa, etc.”
Ashkahn: So.
Graham: So the first part is would we say that?
Ashkahn: Would we say that? Okay.
Graham: I probably wouldn’t say that. Wait, what was the question again?
Ashkahn: You wouldn’t say float tanks work-
Graham: They can. Sorry I got distracted by the massage. I would say that they work either way.
Ashkahn: I would hope so. Because we run a float center, that doesn’t have any other services. So if you didn’t think that could work, we’re in some trouble.
Graham: Yep. So I would say there’s probably a couple of caveats to that. Like, number of tanks that you have and whether or not you want to get out of the business, or you’re running this more as a lifestyle-type of thing and want to be working your business, right?
Ashkahn: Yeah. I feel like anything can work if you care about it. You know, if you’re really into massage and you’re really into acupuncture, and you’re into floating, and you’re willing to put in the time to do all that stuff well, that can work.
If you’re really into float tanks and you don’t know anything about massage, and you’re like maybe I should just throw a massage thing in there too because that makes sense, I feel like that’s one of the variables that leads to success or failure more than the idea of a float center with multiple services or a single service.
Graham: Anything can not work, is what you’re saying?
Ashkahn: Anything can not work, and anything can work. I think you just have to be interested in doing it and be passionate about it.
Graham: I think, once you get above three float tanks, as a stand-alone center, that works a little better in my opinion. Especially when you get down to under three float tanks, you’re talking about one or two tanks, there’s no other services, that’s all you’re doing is one or two float tanks.
Ashkahn: Yeah.
Graham: I usually warn people against that. I feel like that’s the danger zone.
Ashkahn: It can be tough. It can just be hard to make enough money to-
Graham: I mean, at that point it feels like just having a float tank in your house and sharing it with people.
Ashkahn: Right, like you’re not going to be able to hire people. You’re working that kind of business yourself.
Graham: Yeah. So, that’s the time where I would say, again, it’s the danger zone. Not to say that it couldn’t work, if you can book that thing up with people paying $150 per float, then you can totally run a profitable business with a single float tank. But it’s gonna be way harder.
And that is where I see massage and chiropractics, specifically from the financial standpoint, being able to come in and balance that and their other services. If your passion is other stuff, and you just want to have a float tank or two to make it available to people, that’s when you should have one or two float tanks.
Ashkahn: Yeah, and I guess usually the worst float tanks I see out there, commercially operated, are by a place that has a big spa with a bunch of different services, and they have one float tank-
Graham: Yeah.
Ashkahn: And they generally don’t know much about it, the staff doesn’t know exactly how to clean it, maintain it, operate it, that sort of stuff. I’ve definitely been to a couple of spas where they have a whole number of devices, and this seemed like one of the other things. They’re like oh, cool, I’ll buy this float tank and put it in-
Graham: And not realizing how completely insane that proposition was, yeah.
Ashkahn: Yeah, maybe there are other devices out there that are easier to handle and they really are just set it and forget it kind of things. But a float tank is not like that. And that’s probably, of all the places I’ve gone to float around the world, those are the worst float centers I’ve seen. Places where it’s just one of a number of services and they clearly haven’t put a lot of time and effort into understanding it and properly taking care of it.
So, it goes both directions as well. But those people probably aren’t listening to this podcast either, so we can’t quite reach them.
Graham: If you get up to the point where you have four or five float tanks and you’re wondering if four, five, six float tanks with the whole wing of massage and additional services versus just those float tanks is going to be more successful? I don’t think there’s any way to tell. I think both are just as likely to succeed as each other.
Ashkahn: Yeah. But, I mean it’s certainly possible to run a center with just float tanks. We do it, there’s another handful of places around North America and the world that do just that.
Graham: A fair amount, actually.
Ashkahn: Yeah.
Graham: There’s a lot of float centers out there, that’s all they do. Designated floating.
Alight, good question.
Ashkahn: Great. If you have other questions out there you can hop onto floattanksolutions.com/podcast and that’s it for today. Talk to you tomorrow.
Recent Podcast Episodes
Thoughts on franchises vs. mom and pop float centers – DSP 135
As franchises become more common in the float industry, it’s natural for people to start wondering what the benefits and drawbacks are to opening one of them as opposed to simply starting your own center.
Graham and Ashkahn delve into the nuanced differences between each approach, which both have very tangible benefits and drawbacks and whether or not it’s a good idea definitely depends on what kind of business a person wants to run.
How to handle floaters getting out early – DSP 134
Sometimes… floaters get out early. That’s just what they do. But how often should that be happening? And how early? Well… it certainly depends on the length of your floats. If it is happening a lot and you run hour long floats, maybe there’s a common issue that people aren’t telling you. This is where those soft skills come in really handy. It doesn’t hurt to ask, but it also might not be anything to worry about.
Graham and Ashkahn share their experiences with this and what they see as regular floater behavior and what might be a little suspicious, along with some tips to suss out exactly what’s going on if you think it’s happening too frequently.
Thinking about safety and security for offering overnight floats – DSP 133
Being open constantly does come with its challenges, even for float centers. What do you do when the rest of the world goes to sleep but you’re still operating? Doesn’t it get dangerous? What sort of precautions do you have to make to protect your business and your employees.
Graham and Ashkahn discuss security for Float On for the twilight hours when things can go wrong as well as some of the general challenges of running a 24 hour business.
Problems with using certain types of soap – DSP 132
When dealing with the carefully constructed micro-environment of a float tank, any tiny addition can really throw off the appearance or chemistry (just ask anyone who’s had to deal with their water turning orange or green!). The types of soaps you use in your float rooms, along with shampoos, conditioners, and lotions can and will enter your tanks, so it’s important to consider what impact they’re going to have.
Graham and Ashkahn walk through troubleshooting water chemistry problems for this question, to help solve a particular issue.
Methods for filling weekday float sessions – DSP 131
This is a challenging issue for any service based industry. The world still operates on a 9-to-5 schedule, often Mondays through Fridays, finding people with the availability to zen out in those hours can be a challenge, but Graham and Ashkahn have been there and have some insights to the experience. They share what they do at Float On to counter this and when to accept the margins where you’re just not getting people in to float.
Latest Blog Posts
March’s Topic: ‘Start Small or Launch Big?’
This month we'll be talking about something that is especially relevant to everyone just getting started in the floatation industry. Should you start a float center decked out with a full armada of tanks, a 30 ft salt water aquarium, and filter changing robots? Or...
Your Float Center Should Feel Like Home
At True REST we are in our second float center build out and really put a lot of emphasis and thought on the post float interaction and environment.The flow of our Spa is very tranquil and psychologically brings you down each step further into the Spa you get. We...
Relating to the Float Experience
There is no doubt that the short period following the float is crucial for achieving a complete floatation experience. It is during this stage that the first-timer will be setting into place the thoughts that will become how they relate to their float. They have just...
Sales In a Float Tank Center
When we first started Float On, already being regular floaters ourselves and being very familiar with the warm embrace of the post-flow afterglow, we figured that selling things to our float customers after they got out would be the easiest thing in the world. We were...
