Something in the world of floating have you stumped?
Show Highlights
It gets a little tricky sometimes starting an alternative wellness business. Should you offer other services? Should you only have float tanks? Which situation is right for you. Fortunately, you can listen to this episode and get some insight into this exact conversation.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Today’s question is, “Would you say that most float centers can be profitable stand-alone operations, or do they work best when paired up with other services? Massage, chiropractics, spa, etc.”
Ashkahn: So.
Graham: So the first part is would we say that?
Ashkahn: Would we say that? Okay.
Graham: I probably wouldn’t say that. Wait, what was the question again?
Ashkahn: You wouldn’t say float tanks work-
Graham: They can. Sorry I got distracted by the massage. I would say that they work either way.
Ashkahn: I would hope so. Because we run a float center, that doesn’t have any other services. So if you didn’t think that could work, we’re in some trouble.
Graham: Yep. So I would say there’s probably a couple of caveats to that. Like, number of tanks that you have and whether or not you want to get out of the business, or you’re running this more as a lifestyle-type of thing and want to be working your business, right?
Ashkahn: Yeah. I feel like anything can work if you care about it. You know, if you’re really into massage and you’re really into acupuncture, and you’re into floating, and you’re willing to put in the time to do all that stuff well, that can work.
If you’re really into float tanks and you don’t know anything about massage, and you’re like maybe I should just throw a massage thing in there too because that makes sense, I feel like that’s one of the variables that leads to success or failure more than the idea of a float center with multiple services or a single service.
Graham: Anything can not work, is what you’re saying?
Ashkahn: Anything can not work, and anything can work. I think you just have to be interested in doing it and be passionate about it.
Graham: I think, once you get above three float tanks, as a stand-alone center, that works a little better in my opinion. Especially when you get down to under three float tanks, you’re talking about one or two tanks, there’s no other services, that’s all you’re doing is one or two float tanks.
Ashkahn: Yeah.
Graham: I usually warn people against that. I feel like that’s the danger zone.
Ashkahn: It can be tough. It can just be hard to make enough money to-
Graham: I mean, at that point it feels like just having a float tank in your house and sharing it with people.
Ashkahn: Right, like you’re not going to be able to hire people. You’re working that kind of business yourself.
Graham: Yeah. So, that’s the time where I would say, again, it’s the danger zone. Not to say that it couldn’t work, if you can book that thing up with people paying $150 per float, then you can totally run a profitable business with a single float tank. But it’s gonna be way harder.
And that is where I see massage and chiropractics, specifically from the financial standpoint, being able to come in and balance that and their other services. If your passion is other stuff, and you just want to have a float tank or two to make it available to people, that’s when you should have one or two float tanks.
Ashkahn: Yeah, and I guess usually the worst float tanks I see out there, commercially operated, are by a place that has a big spa with a bunch of different services, and they have one float tank-
Graham: Yeah.
Ashkahn: And they generally don’t know much about it, the staff doesn’t know exactly how to clean it, maintain it, operate it, that sort of stuff. I’ve definitely been to a couple of spas where they have a whole number of devices, and this seemed like one of the other things. They’re like oh, cool, I’ll buy this float tank and put it in-
Graham: And not realizing how completely insane that proposition was, yeah.
Ashkahn: Yeah, maybe there are other devices out there that are easier to handle and they really are just set it and forget it kind of things. But a float tank is not like that. And that’s probably, of all the places I’ve gone to float around the world, those are the worst float centers I’ve seen. Places where it’s just one of a number of services and they clearly haven’t put a lot of time and effort into understanding it and properly taking care of it.
So, it goes both directions as well. But those people probably aren’t listening to this podcast either, so we can’t quite reach them.
Graham: If you get up to the point where you have four or five float tanks and you’re wondering if four, five, six float tanks with the whole wing of massage and additional services versus just those float tanks is going to be more successful? I don’t think there’s any way to tell. I think both are just as likely to succeed as each other.
Ashkahn: Yeah. But, I mean it’s certainly possible to run a center with just float tanks. We do it, there’s another handful of places around North America and the world that do just that.
Graham: A fair amount, actually.
Ashkahn: Yeah.
Graham: There’s a lot of float centers out there, that’s all they do. Designated floating.
Alight, good question.
Ashkahn: Great. If you have other questions out there you can hop onto floattanksolutions.com/podcast and that’s it for today. Talk to you tomorrow.
Recent Podcast Episodes
What is the Longest Float Session? – DSP 110
There is somebody, somewhere, that has floated for the longest period of time on the planet. And given how recent the popularity of floating is, it’s likely that the person who floated the longest is alive and that Graham and Ashkahn have met them.
The guys share one of their favorite stories from floaters at Float On, which involves the longest float they’ve ever run. Are you listening Guinness? We’re making history!
How Much Does a Float Center Cost? – DSP 109
The float industry has grown like crazy and no two centers are exactly the same. Some are opulent spas, others are small functional lounge type spaces with some tanks in it. Obviously price is a major factor in these designs, but what’s the range for the cost of a center? Certainly there’s a range, but you also want to make sure you’re not skipping out on important things like sound/water/saltproofing or proper ventilation. So how much is it really, all things considered?
Dealing with trademarks when a center has the same name – DSP 108
Okay. So… this happens. Sometimes float centers open up with the same name. It can be challenging, especially given that there are only so many float puns you can make. Graham and Ashkahn discuss the merits of protecting your name and some of the limitations that come with it, which is impacted by how close another center is, whether or not you have a copyright, and just how much effort you’re willing to put forward to ensure that it stays yours.
Having one tank vs multiple tanks – DSP 107
Is it better to plan out your center for one float tank and build out from there, or should you future-proof your design in case you want to expand? Graham and Ashkahn break down the logistical issues of planning out both and the reasons someone might decide to go one way over another. Construction costs, hiring specialists, and shipping costs are all things to consider when making a decision like this and it can be expensive either way. There are smart ways to build out a center while saving up to expand later, and Graham and Ashkahn make a point to give advice about that as well.
What do you do for Staff Meetings? – DSP 106
Staff meetings are one of those things for float centers that are just a bit more inconvenient than some other places of business. Especially if that float center is open 24 hours a day like Float On is.
In this episode, Graham and Ashkahn talk about how they run meetings, what they think is important to cover, how frequently they happen, and the ideal location for holding them (it’s possible that the shop is too pleasant and inviting to move quickly from one topic to the next).
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