Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Is it dangerous for customers to float in a tank? Does it damage their hair? What about the tank? Graham and Ashkahn have been down this road before and share their insights.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s question is, “What do you about someone who comes in with dyed hair?

Ashkahn: Dyed hair?

Graham: Yeah, D-Y-E-D.

Ashkahn: I mean, all hair is D-I-E-D. Sort of, you know.

Graham: So I guess there’s a few different steps there. There’s, like, what if someone calls ahead of time to schedule an appointment and asks about their dyed hair. There’s, like, what if they just show up with dyed hair and then are asking about it in your center.

Ashkahn: And then what if they dye their hair in your center.

Graham: In the float tank. But there’s also, like, if no one mentions it anywhere along there. And floats with dyed hair in your tank. And now your color’s like slightly pinkish.

Ashkahn: And we’re talking about two things too. Also, in term of their hair being damaged and your float tank water being damaged.

Graham: Right, yeah. Totally. So, for a simple question, there’s a lot there. So let’s start with your division, which is their hair versus the float tank.

Ashkahn: Okay. So, often if they’re calling, they’re calling because they’re concerned about their hair and not because they’re particularly concerned about what’s gonna happen to your float tank.

Graham: True. True. And in that sense it’s kinda like a medical concern, a little bit. My best advice when people call in asking about treated hair, or they just got a hairdo, or it’s been dyed, or anything like that, is you should consult your hair specialist and see what they say.

Ashkahn: Yeah, there’s just a lot of different ways people can get dyes or various things like that done to their hair and some are more permanent. And some are not. And I think that’s gonna affect the question. It’s hard to have kind of one blanket, “This is how your hair will respond” kind of answer. Perms and things like that too … So we usually do direct it back to, “Hey, if you’re concerned about it, you should talk to the person who did this to your hair, and see what they have to say.”

Graham: And most times that’s because they’re calling in, actually concerned because they spent hundreds of dollars on hair coloring or something like that. Like if they just had their friend dye their hair with jello in the garage or something, they’re less concerned about their own wasted time or…

Ashkahn: With jello? Is that a thing?

Graham: Yeah. Don’t worry about it.

Ashkahn: Okay. When if it rains, your hair just gets all like gelatin?

Graham: I don’t think that’s how it works. Do you think the color would come out? I don’t know. You can ask your jello specialist. Direct questions back to them. So they’re calling in because they probably had a pretty expensive hair treatment, or something like that. And they’re worried about ruining it. So that’s the point at which they’re concerned about money, which means you don’t want to be on the line for their money.

Like if they come in. They’re like, “You said it would be fine and I grew an extra leg out of my head …” Or whatever it is. You don’t want to be on the hook for that. So directing it back to their hair specialist … just kind of takes you off the financial hook, right now. Like, they’re the ones saying that it’s okay. CYA, sort of stuff.

Ashkahn: And then in terms of your float tank, what we often tell people is if, when you hop in the shower, there’s no longer … The water running out of your hair is totally clear, as in you don’t see dye coming out of it, then you’re probably gonna be fine hopping into the float tank. From our side of it. And that seems to generally be true. We don’t tend … People go in with dyed hair, even if it’s been relatively recent. And as long as they’re getting no more color coming out as they’re rinsing off, we don’t seem to have a huge impact on our float tank.

Graham: And a rough time range for that? Again, it can change so much depending on what kind of treatment you had. And even the brand of dye, and stuff like that. But somewhere in the two to four weeks range, I think, tends to be when a lot of when the color stops coming out. Either because the temporary dye is totally gone, or the permanent dye is set up enough. But again, it’s something to actually talk to a specialist about, if it was professionally done.

Ashkahn: And I guess, what happens if you do get it? In your float tank. Someone comes out and you look in your float tank and it’s pink.

Graham: Yeah, so basically just a lot of filtering … Is the only thing that we’ve found. So I guess the good news is, it doesn’t seem like you have to dump. We’ve never had to dump our float tank water.

Ashkahn: No.

Graham: Just as a result of it being tinged. Going a different color.

Ashkahn: We’ve had some towels that didn’t make it out of it.

Graham: Yeah, way more likely to have an extra towel at your personal home. As the result of this than have to drain your tank.

Ashkahn: A nice tie dye towel.

Graham: Yeah. Right, but if you get there, the worst case scenario is that you end up having to cancel several float sessions afterwards, in order to be running the filter pretty constantly. In order to get that hair dye out.

Ashkahn: But it does get it out. It will solve it and, like you said, we’ve never had to ditch the water and start fresh because of hair dye.

Graham: Yeah, and often that will be a lot of changing out filters, just to make sure that we’re not reintroducing that hair dye immediately right back in. So over the course of maybe five or six hours of running the tank, it will be changing out the cartridge filter, changing out the bag filter. A couple times during that process, to really just try to extract more and more dye from it. Put in a clean filter, try to grab more of that sort of thing.

And I guess we didn’t talk about what if they didn’t ask ahead of time, but not they already paid for a session. It’s reserved. They’re in your center. And they’re like, “Hey, I just dyed my hair a few days ago. Do you think this is gonna be a problem?”

Ashkahn: We always let people reschedule or anything like that. We’re certainly not gonna like take a float from them because they’re concerned about hopping in right away. So, that’s always an option.

Graham: Yeah, but I would say that’s almost the only option. In my mind. I guess you could charge them for a float for not asking.

Ashkahn: That’s not…

Graham: But that just feels kind of mean.

Ashkahn: You won’t do that.

Graham: Or a way to get bad feedback on Yelp, or something like that. We pretty much just say, “Okay, well sadly you do have to reschedule. This isn’t gonna work with your dyed hair in our float tank.” But covering the cost of that and just letting them come in at another time is always how we’ve handled it. And people are usually understanding. I think that if they didn’t ask beforehand, they kinda realized that’s on them. Once they get in there and they’re like, “Oh, I have bright red hair. Is this an issue?” And they’re like, “Yeah, I guess I should have asked beforehand.”

So, that’s it. That’s, I think, all we have for someone coming in with dyed hair.

Ashkahn: Alright. Excellent. If you guys have future questions or things you want us to cover, you can just go to floattanksolutions.com/podcast and we’ll talk about them.

Graham: Alright, thanks everybody.

Recent Podcast Episodes

HIPAA Compliance – DSP 330

The Health Insurance Portability and Accountability Act of 1996 (HIPAA) required the Secretary of the U.S. Department of Health and Human Services (HHS) to develop regulations protecting the privacy and security of certain health information. This means that most medical information recorded by healthcare providers has to be stored based on a certain standard of security.

This is only just now becoming an issue in the float industry as centers are starting to accept insurance and medical referrals. However, this is still extremely rare. If this is something that may affect you personally, definitely research additional resources to make sure you’re in compliance.

Getting High (on air) in Float Tanks – DSP 329

Graham and Ashkahn light one up to honestly answer what they think about people coming into float centers high. 

The guys share their experiences having Float On share a wall with a dispensary and the number of problems (or lack thereof) that it has caused over the course of many years. 

Sit back, grab some munchies, and enjoy the ride with these guys.

What you Need to Know about UV – DSP 328

Have you ever wondered why the UV light on a float tank needs to be replaced so often? If the light is glowing, doesn’t that mean it’s working? 

Ashkahn and Graham tackle everything you need to know about UV light, how it works in a float tank, and most importantly, how it can go wrong. This episode is dense with information useful for anyone who uses UV in their float center.

What’s going on with the MAHC? – DSP 327

The Model Aquatic Health Code is a document released by the CDC and has made waves throughout the float industry as this year it included a section on the ideal health department code for float centers as well as pools and spas. Some folks are worried about this because it may mean more rigid and unruly regulations in certain areas.

It’s been a few months since its release, so Graham and Ashkahn give an update to how it has impacted the industry and what it means going forward. Also, Ashkahn learns to abuse the show notes. 

Logo Copycats – DSP 326

If you’ve ever looked at a collection of logos from various float centers, they can start to look a little similar. How do you avoid this when designing your own float center logo? Is it a big deal? 

Graham and Ashkahn dish on logo design, the importance of simplicity, and a not so subtle reminder that the “don’t be an asshole” rule exists for a reason. 

Latest Blog Posts

Should I Have One or Multiple Styles of Float Tank?

Should I Have One or Multiple Styles of Float Tank?

If you had every model and type of float tank you’d be running the Burj Khalifa of float centers, with an estimated 38 unique float tanks, which include pods, custom open pools, cabins, vertical tanks, and inflatable or portable float devices currently on the market (not even counting old models).

This is all to say that there are a ton of options out there when considering tanks for your center.

Whether you’re opening a two-tank center, or a bajillion-tank center, do you want all the same model, or will you have some variety?

Why ROI Calculators Suck! (or at least why you should use caution)

Why ROI Calculators Suck! (or at least why you should use caution)

“What is an ROI calculator?” I hear you asking. “ROI” simply stands for “Return on Investment”. An “ROI Calculator” is just a tool that outlines the cost of something and generates what your anticipated profit will be over a certain length of time. Usually annually.

We should make a distinction between a simple ROI calculator (i.e. a widget built into a website with limited inputs), and a financial plan (complete with P&L, cashflow, and balance sheets). Both are going to try and do the same thing, but one is going to be far more detailed and accurate.

Roughly what we’re going to be talking about is a return on investment for your whole business, but return on investment can (and should) be used for lots of different aspects to your business to help you determine how best to spend your company’s money. Usually, though, that’s going to require a lot of detail that a simple widget can’t provide.

How to compete on price without slashing prices

How to compete on price without slashing prices

Let’s say you’re a float tank center and more centers are starting to show up in your town…

Or, maybe you are that other center starting up a town that already has float tanks…

As new centers enter the market, the typical response is to run promotions on daily deal sites, promote large specials, and/or run Facebook Ads selling floats for much less than the usual offerings.

The best case scenario is this price slashing behavior subsides shortly after the neighboring center opens.

But what if it doesn’t? What if an existing competitor decides their new price is even lower?

How do you compete with a price slashing neighbor without competing on price?

Learn a few ways to make price a non issue with your customers…

Float On’s Halloween Spooktacular!

Float On’s Halloween Spooktacular!

‘Twas briny, and the epsom groves fluttered with salt-bats, a lurking fog floating atop the murky bog. From the dark maw of silence came a guttural groan, an eerie utterance akin to those of monsters. From the depths of darkness, that groan turned into what mortals...