Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Is it dangerous for customers to float in a tank? Does it damage their hair? What about the tank? Graham and Ashkahn have been down this road before and share their insights.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s question is, “What do you about someone who comes in with dyed hair?

Ashkahn: Dyed hair?

Graham: Yeah, D-Y-E-D.

Ashkahn: I mean, all hair is D-I-E-D. Sort of, you know.

Graham: So I guess there’s a few different steps there. There’s, like, what if someone calls ahead of time to schedule an appointment and asks about their dyed hair. There’s, like, what if they just show up with dyed hair and then are asking about it in your center.

Ashkahn: And then what if they dye their hair in your center.

Graham: In the float tank. But there’s also, like, if no one mentions it anywhere along there. And floats with dyed hair in your tank. And now your color’s like slightly pinkish.

Ashkahn: And we’re talking about two things too. Also, in term of their hair being damaged and your float tank water being damaged.

Graham: Right, yeah. Totally. So, for a simple question, there’s a lot there. So let’s start with your division, which is their hair versus the float tank.

Ashkahn: Okay. So, often if they’re calling, they’re calling because they’re concerned about their hair and not because they’re particularly concerned about what’s gonna happen to your float tank.

Graham: True. True. And in that sense it’s kinda like a medical concern, a little bit. My best advice when people call in asking about treated hair, or they just got a hairdo, or it’s been dyed, or anything like that, is you should consult your hair specialist and see what they say.

Ashkahn: Yeah, there’s just a lot of different ways people can get dyes or various things like that done to their hair and some are more permanent. And some are not. And I think that’s gonna affect the question. It’s hard to have kind of one blanket, “This is how your hair will respond” kind of answer. Perms and things like that too … So we usually do direct it back to, “Hey, if you’re concerned about it, you should talk to the person who did this to your hair, and see what they have to say.”

Graham: And most times that’s because they’re calling in, actually concerned because they spent hundreds of dollars on hair coloring or something like that. Like if they just had their friend dye their hair with jello in the garage or something, they’re less concerned about their own wasted time or…

Ashkahn: With jello? Is that a thing?

Graham: Yeah. Don’t worry about it.

Ashkahn: Okay. When if it rains, your hair just gets all like gelatin?

Graham: I don’t think that’s how it works. Do you think the color would come out? I don’t know. You can ask your jello specialist. Direct questions back to them. So they’re calling in because they probably had a pretty expensive hair treatment, or something like that. And they’re worried about ruining it. So that’s the point at which they’re concerned about money, which means you don’t want to be on the line for their money.

Like if they come in. They’re like, “You said it would be fine and I grew an extra leg out of my head …” Or whatever it is. You don’t want to be on the hook for that. So directing it back to their hair specialist … just kind of takes you off the financial hook, right now. Like, they’re the ones saying that it’s okay. CYA, sort of stuff.

Ashkahn: And then in terms of your float tank, what we often tell people is if, when you hop in the shower, there’s no longer … The water running out of your hair is totally clear, as in you don’t see dye coming out of it, then you’re probably gonna be fine hopping into the float tank. From our side of it. And that seems to generally be true. We don’t tend … People go in with dyed hair, even if it’s been relatively recent. And as long as they’re getting no more color coming out as they’re rinsing off, we don’t seem to have a huge impact on our float tank.

Graham: And a rough time range for that? Again, it can change so much depending on what kind of treatment you had. And even the brand of dye, and stuff like that. But somewhere in the two to four weeks range, I think, tends to be when a lot of when the color stops coming out. Either because the temporary dye is totally gone, or the permanent dye is set up enough. But again, it’s something to actually talk to a specialist about, if it was professionally done.

Ashkahn: And I guess, what happens if you do get it? In your float tank. Someone comes out and you look in your float tank and it’s pink.

Graham: Yeah, so basically just a lot of filtering … Is the only thing that we’ve found. So I guess the good news is, it doesn’t seem like you have to dump. We’ve never had to dump our float tank water.

Ashkahn: No.

Graham: Just as a result of it being tinged. Going a different color.

Ashkahn: We’ve had some towels that didn’t make it out of it.

Graham: Yeah, way more likely to have an extra towel at your personal home. As the result of this than have to drain your tank.

Ashkahn: A nice tie dye towel.

Graham: Yeah. Right, but if you get there, the worst case scenario is that you end up having to cancel several float sessions afterwards, in order to be running the filter pretty constantly. In order to get that hair dye out.

Ashkahn: But it does get it out. It will solve it and, like you said, we’ve never had to ditch the water and start fresh because of hair dye.

Graham: Yeah, and often that will be a lot of changing out filters, just to make sure that we’re not reintroducing that hair dye immediately right back in. So over the course of maybe five or six hours of running the tank, it will be changing out the cartridge filter, changing out the bag filter. A couple times during that process, to really just try to extract more and more dye from it. Put in a clean filter, try to grab more of that sort of thing.

And I guess we didn’t talk about what if they didn’t ask ahead of time, but not they already paid for a session. It’s reserved. They’re in your center. And they’re like, “Hey, I just dyed my hair a few days ago. Do you think this is gonna be a problem?”

Ashkahn: We always let people reschedule or anything like that. We’re certainly not gonna like take a float from them because they’re concerned about hopping in right away. So, that’s always an option.

Graham: Yeah, but I would say that’s almost the only option. In my mind. I guess you could charge them for a float for not asking.

Ashkahn: That’s not…

Graham: But that just feels kind of mean.

Ashkahn: You won’t do that.

Graham: Or a way to get bad feedback on Yelp, or something like that. We pretty much just say, “Okay, well sadly you do have to reschedule. This isn’t gonna work with your dyed hair in our float tank.” But covering the cost of that and just letting them come in at another time is always how we’ve handled it. And people are usually understanding. I think that if they didn’t ask beforehand, they kinda realized that’s on them. Once they get in there and they’re like, “Oh, I have bright red hair. Is this an issue?” And they’re like, “Yeah, I guess I should have asked beforehand.”

So, that’s it. That’s, I think, all we have for someone coming in with dyed hair.

Ashkahn: Alright. Excellent. If you guys have future questions or things you want us to cover, you can just go to floattanksolutions.com/podcast and we’ll talk about them.

Graham: Alright, thanks everybody.

Recent Podcast Episodes

Is it Bad for Float Centers to Always be Running Discounts? – DSP 195

Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.

Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats. 

What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194

Welcome back to Social Media Week!

After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.

In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.

Choosing Facebook Ad Options for Float Centers – DSP 193

Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook. 

Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.

Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.

What the Hell is Facebook Pixel? – DSP 192

Welcome back to Social Media Week!

A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.

Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.

Can you Cross Post to Different Social Media Platforms? – DSP 191

Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.

Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms. 

Latest Blog Posts

Finding Funding for Your Float Tank Center

Finding Funding for Your Float Tank Center

Starting a float center isn’t an inexpensive business opportunity. Depending on the type of float tanks you choose, size of your retail space among other factors, a center can cost between $65-100k per room to fully set up. While centers have started for less money up front, the cost of frequent repairs from salt damage and cutting corners during construction will cost more money in the long run.

Water Hardness in a Float Tank

Water Hardness in a Float Tank

What is water hardness?  Water hardness is, at its most basic, the presence of certain minerals in water. Historically, water hardness was a measure of water’s ability to form lather during laundering. Harder water, due to it’s high calcium/magnesium content, would...

A Blogging Experiment Brought to You By…

A Blogging Experiment Brought to You By…

At Float Tank Solutions, we're always playing around with different ways to provide benefits to everyone. We've gone a long time actively turning down sponsorship money, to ensure that we stay a source of (as much as is humanly possible) impartial information for...

How To Keep Empty Tanks Warm

How To Keep Empty Tanks Warm

The goal of any float center is to never have an empty tank. However, reality says that there will be slow times of the year, last minute cancelations, and unexplained openings in the schedule that will require you to maintain the temperature of an empty tank until...