Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Graham and Ashkahn finally take the time to answer the most anticipated question of the year. Now their ever loyal and patient fans will finally get the answer they’re looking for.

Show Resources

The Float Conference – Buy tickets, see dates, schedules, get accommodations, maps… everything you need to enjoy this special event. 

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: And today’s question, we actually had coming in from a few hundred different listeners. So, I thought it was about time we addressed it, which was, here, let me pull it out here. “Tell me more about your magical and enchanting float conference for 2018? How can I go? How can I give you all of my money?”

Ashkahn: Wow. That’s a great question.

Graham: Yeah, well, and we really appreciate it.

Ashkahn: It’s on everybody’s mind. Yeah. So, thank you for that genuine question from people out there. So, we got a Float Conference.

Graham: Woo!

Ashkahn: Yeah. It’s pretty exciting. It’s been happening since 2012, so this will be-

Graham: I was gonna say since 1901. You really jumped on my joke there, you know?

Ashkahn: This will be our seventh Float Conference that’s coming up here, and it’s in Portland, Oregon. We’ve always done them in Portland, Oregon.

Graham: That’s more than you can count on one hand, plus an extra thumb.

Ashkahn: Yeah, which is, I mean, that’s the real milestone that most people are going for. It’s good. For those of you who’ve never been to the Float Conference before, it’s basically kind of like a giant party where everybody from the float industry from around the world comes out and gets to hang out together.

Graham: And some confused people not from the float industry, too.

Ashkahn: Yeah, very, very unaware that they’re in the middle of a float tornado. But there are sometimes we’re in different buildings, and people are like, “what is going on here?”

But yeah, it’s super fun. People come out from all around the world who run float centers and are generally kind of in the float industry, and they come all out to Portland, Oregon and we have a couple days worth of talks from things like researchers presenting their newest data, Justin Feinstein always brings his crew with him from his lab and they get to share kind of the newest information they’ve been researching over the year.

Graham: Which is always really exciting. It’s actually, I think that’s a lot of people’s favorite part is actually getting got see the data for what floats are doing to people, you know?

Ashkahn: Uh-huh. So, yeah. That’s cool. Big float centers around the world. We usually invite a few people like out to give talks, generally kind of cool, interesting people somewhat related to the whole kind of float universe.

Graham: And a handful of really boring speakers that we just sort of sprinkle in-

Ashkahn: We pepper in. Make the other people look better, you know?

Graham: Yeah, yeah.

Ashkahn: That’s the goal.

Graham: It’s all about dynamic range, I think is what they recommend for conferences, you know?

Ashkahn: So, it is, I like this about all conferences, is just that you really get to go and learn about the absolute newest information happening, which is always cool. We go to a bunch of conferences and that’s always my favorite part. You just really feel like you’re on the kind of leading edge of information. That’s true of the Float Conference, too. I go there and I learn a bunch of stuff over the course of the weekend. I’m like, wait, what’s happening?

There’s a bunch of, especially nowadays, crazy stuff happening in the float world. There’s some serious research being done through the Air Force, and those people who are just starting to enter this world last year came out and presented what they were working on and where they were planning on their research going, and it’s cool just to see the stuff that is otherwise a little bit hidden in the float world, that you don’t know is happening behind the scenes and see where it’s going.

Graham: Yeah. New float tank launches every year at the float conference, which is always exciting to see what people bring out. Often times, we don’t even know ahead of time-

Ashkahn: Yeah.

Graham: People will just tell us, “We’re debuting some kind of new float technology,” and we get to be surprised along with everyone else when they roll it out.

Ashkahn: Yeah. Also, it’s just pretty much the greatest group of people you can gather into a room together. Everybody is super chill, they’re super relaxed, they’re really happy to be there, and they’re super happy to talk to each other and share information and help each other out. It’s a really community focused group of people, and this is the time that everyone actually gets to be together in one physical space.

Graham: Derrick Wyatt always describes it as a big float family reunion, but without any creepy uncles, and better food.

Ashkahn: So, it’s super fun. It’s a super fun time. If you’ve never been out before, obviously we recommend that you come out.

Graham: What are the dates this year? We just set them, right?

Ashkahn: The dates, yeah. So, August 18th and 19th-

Graham: I’m glad I didn’t say my dates I had in my head. I was wrong. I was wrong.

Ashkahn: Marchvember … August 18th and 19th, 2018 is the main conference, that’s a Saturday and Sunday. We also put on a workshop called the “How to Start a Float Center Workshop,” which, as you can imagine, is all about how to start a float center. That’s the two days beforehand, so that’s-

Graham: We’re not very good at coming up with clever names for things.

Ashkahn: No, it’s just very direct.

Graham: “Float Conference”, “How to Start a Center workshop”. Yeah.

Ashkahn: It’s a very just literal sort of thing. So, yeah. If you’re in the planning stages or thinking about opening up a center and you want a bunch of information, that’s the thing you want to come to. How to Start a Float Center workshop.

Then what’s becoming a bigger and more awesome part of the event every year is the Friday activities.

Graham: I thought you were gonna say the CPO training.

Ashkahn: That happen, they’re activities that happen on Friday. They go with our general theme of extremely blunt naming. Basically, people in the industry who are coming to the conference who want to organize their own little activity or event will put these on. So, we do a couple of them. We usually do a bus tour-

Graham: Beer bus tour.

Ashkahn: A beer, yeah, drinking-

Graham: Craft beer-

Ashkahn: Craft beer-

Graham: Double decker-

Ashkahn: Double decker bus tour.

Graham: Bus tour.

Ashkahn: It takes you around to the different float centers in Portland while you drink beer on the second story of a bus.

We put on a marketing forum last year, which was super fun. Had a bunch of panels from various float center owners talking about their marketing advice.

Then a bunch of people just put on all sorts of cool stuff, like maybe 10 to 20 independent-

Graham: Floatlympics this year, was one of my favorites.

Ashkahn: Community events. Yeah, the Floatlympics was very silly. So-

Graham: Salt bag tosses, and …

Ashkahn: That’s the day before the main Saturday/Sunday. So, that’s the Friday. Which is usually, I kind of consider it the start of the conference at this point. You come on that Friday morning, you do a whole day of activities, and then you start in on the main talks on Saturday.

Graham: We have a special program, too, where you can actually come and live in our float center for three months leading up to the conference and volunteer and help us out, and occasionally Ashkahn and I will actually let you come sleep in our rooms with us, and sort of have a little sleepover, braiding hair kind of thing.

Ashkahn: Have the scraps of our food.

Graham: That’s maybe once every two weeks, yeah.

So, if you’re interested in that, definitely reach out.

Ashkahn: Yeah. That’s it. It’s super fun. It’s super fun time.

Graham: Yeah. It’s really fun. Come on out and say hello. Let us give you big hugs.

Ashkahn: Yeah. Floatconference.com is the website. This is good. I think this was a very genuine question, and thanks for … I hope this information was a really tactical and pragmatic-

Graham: Yeah, and maybe now you’ll stop pestering us every day with all those emails asking us to cover this on the podcast, you know?

Ashkahn: Yeah.

Graham: If you have any more totally genuine, legitimate questions that are actually submitted by users, or you’re users. What are you guys again? Listeners?

Ashkahn: Submitters?

Graham: Sub, by you, submitted by you, go to floattanksolutions.com/podcast, enter them in, and yeah, we’ll talk to you tomorrow.

Recent Podcast Episodes

How to Build Community Relationships from Home – DSP 240

Building community relationships when you’re already working 12 hour days at your float center can seem impossible. How do you make those connections when you’re busy during business hours? 

Derek and Graham tackle this problem and focus on it from personal experience. When Float On was just starting up, Graham was always running around, but still found time to grab a tea with local wellness professionals in his down time just to chat and hang out. Derek also points out that there’s plenty of social media tools that you can use between transitions when you have a couple minutes. 

Tips on Website Copywriting – DSP 239

In another jam packed marketing episode, Derek and Graham get into the nitty gritty of how to write out all the content you need on your website. 

They dive in and explain the importance of layout, how to keep things succinct, and some really great resources for copywriting, A/B testing, and general marketing knowledge.

What’s the Best Way to do Referral Programs? – DSP 238

Derek and Graham talk about the many tactics they’ve tried at Float On with developing referral programs. They’ve tried many things with varying success, from affiliates to endorsements to discount codes. All with varying success. The favorite tactic at Float On, of course, is giving away free floats and developing relationships with others in the community.

Are Chatbots a Good Idea? – DSP 237

Graham and Derek break down the benefits of chatbots. They discuss the usefulness of popular marketing tools like these and what place they have in brick and mortar businesses like float centers. They might be marginally useful, but there are almost definitely better things to focus on if a float center is having difficulty with marketing.

Should I Copy Marketing Ideas? – DSP 236

There’s so many inspiring and creative float centers out there, many of who keep coming up with ingenious new ways to get the word out for their centers.

What’s the protocol for borrowing marketing ideas like this? How does proximity factor into it?

Graham and Derek break down the nuances of marketing strategies and where to pull from and what to avoid. It’s all about etiquette. 

Latest Blog Posts

The Float Tour Blog – Issue #7

The Float Tour Blog – Issue #7

As we move further into the desert lands of America, we find that while the temperatures outside are downright unbearable, people seem to fall in love with the warm salty sensation that is float therapy.

The Float Tour Blog – Issue #6

The Float Tour Blog – Issue #6

San Diego, Palm Desert, and Landers California wrap up our visit of Float Tank Centers in California. We were fortunate to visit old friends, make some new ones, and even go to Float Camp!

The Float Tour Blog – Issue #5

The Float Tour Blog – Issue #5

As you may have read in Issue #4 of The Float Tour Blog, we began diving into the Los Angeles area float centers and visited the current largest float center around as well as the freshly opened second location of a long time float center owner.

There were so many to cover that we decided to split this into two blogs. In this issue, we round out our L.A. journey as we begin to head further south toward San Diego.

The Float Tour Blog – Issue #4

The Float Tour Blog – Issue #4

Los Angeles is a major hub for almost every industry in the world in one way or another. Building on the foundations of Hollywood and their harbor, it’s the 2nd largest city in the United States.

Given its population density, it’s large enough to support almost any industry, which for a burgeoning niche like float tanks is especially beneficial. Also, if you’ve ever experienced rush hour traffic on the I-405, you’ll know this city deserves to float.