Something in the world of floating have you stumped?
Show Highlights
So we’ve already talked about trying to set the perfect temperature in a float tank, now listen to Graham and Ashkahn talk about how they deal with complaints from customers about it at Float On.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: And today’s question is “how do you handle temperature complaints in your float tanks?”
Ashkahn: The friggin’ temperature complaint are-
Graham: Yeah, and we-
Ashkahn: Okay. Getting me all riled up over here!
Graham: We do have an episode where we talk about how to actually try to get the perfect temperature in the float rooms, things like that. So we won’t concentrate on that so much. Just like, once someone’s come out of their float and complained, what do you do?
Ashkahn: So it’s just frustrating, because it’s like it’s just the most frequent complaint you’re gonna get. It’s just because it’s hard. It’s just really hard to maintain temperature perfectly.
Graham: And if it’s not the most frequent complaint you get, you’re really doing something else very wrong. Like listen to those other complaints very closely.
Ashkahn: So I mean, you can try to fix it for their next float, is part of it, right? And most people are satisfied with that. You’re saying “Hey, you know” … All your scheduling software has a way for you to put notes somewhere. So putting a note onto someone’s account saying “Hey, this person likes it a little bit warmer, or a little bit colder,” letting the customer know that you did that. “Hey, I put a note on your account and next time you come in, we’ll turn the temperature up for you a little bit.” 90% of the time, that’s enough for them to be like “Okay, cool, yeah that sounds great. Next time I come, we’ll give it a go.”
Graham: And also along with that too, you know, if they really had a miserable experience. Like if they come out and they’re like “Man, I was shivering there the whole time,” or they get out early because the temperature was either too cold or too hot, or something like that, offering a free float is a really good way to get them back in, as well. So it’s kind of like it’s sort of like a one-two whammy of like “Oh, I’m so sorry. I’ll put a note on your account. The temperature will either be adjusted up or down next time you come in. And here’s a free float to come try that again. We just can’t get the temperature right for everyone. It’s just how our bodies work. We keep it at the average point for people, but everyday we still have people it’s just not their exact body temperature. So please come try it again on the house. It’ll be better then.” And that’s kind of … Again, for those cases where it did ruin their float because the temperature was so far off a good addition.
Ashkahn: And another thing that’s good to clarify that I found this question really useful when I started asking it was did they feel like the air was cold or the water was cold? Because often when you ask, they’ll know. They’ll be like “Oh, it was the air. The top of my body felt really cold.” And that helps you figure out hey, do I need to turn the air temperature up, or the water temperature? Or am I getting consistent complaints about one versus the other, and it helps you kind of adjust a little bit to cut those down.
Graham: For sure. And just as a little point of interest too, I found that especially for women, the air temperature seems to be more, what’s the word? Finicky, or you have to get it more precise for them to really feel comfortable. And I’m not sure if it’s just breasts being exposed and that being a little more sensitive on women than men, but they do seem to really be cued into that air temperature a lot more than men do, which I found interesting.
Ashkahn: Yeah, and at the end of the day, this whole thing is just so uncontrollable. It’s crazy. Someone will come in the next time and their body will be in different place and maybe they just ate, or maybe they just worked out, or maybe it’s a different time of day and they’ll just be running at a different temperature. So despite your best efforts, there’s only so much you can do that will actually make the temperature perfect for everybody.
Graham: Yeah, for sure. What else … I guess, the other side of this is sometimes it’s actually hard to get complaints out of people as well.
Ashkahn: Yeah.
Graham: So finding multiple ways to try and solicit those … And again, usually it’s a complaint about temperature. But a lot of people get out and they’re like “Oh, maybe I just run a little …” It’s amazing how much guilt I think people carry around with them.
Ashkahn: They think they screwed it up.
Graham: The amount of floaters who get out and they were cold and they feel like it’s their fault, and so they don’t mention it is non-trivial. It’s actually a huge percentage of people.
Ashkahn: Yeah, we do like a feedback email. So if it’s gone three months and you haven’t floated after you came in and floated with us, you’ll get an automated email from us asking you for feedback and I’d say the most common thing we get back is someone saying “It was nice, but I felt a little bit cold, or I felt a little bit hot.”
Graham: Other than just incredibly positive feedback, which I’d say is the most common.
Ashkahn: Or like “I moved, that’s why I haven’t floated again.” We get some of those. But in terms of the complaints, that’s definitely the lion’s share of them. And these are people who I don’t think mentioned that to us after their floats. They didn’t come out and say that to the person working the front desk or anything. They just kind of sat there, went home, and then three months later, once they got this email, they’re like “Oh, this is why. I was just kind of uncomfortable in there.”
Graham: Yeah, so figuring out some way for collecting information that’s not just passive and relying and people coming out and complaining, whatever that is, I think is a good method to get to the bottom of this too. Is there anything else do we handle temperature complaints? Tell the person never to come back. “Get out of here, man. The temperature is the temperature.”
Ashkahn: It’s perfect. You’re the one who’s wrong. Yeah, I mean, just keeping a good eye on temperature, really trying to … We’re constantly testing and adjusting and listening to the feedback and stuff like that. That’s just part of the process in cutting down on the complaints in the first place.
Graham: Alright. Great question and as always, if you have questions of your own, don’t hesitate to send them in. Floattanksolutions.com/podcast.
Recent Podcast Episodes
Is it Bad for Float Centers to Always be Running Discounts? – DSP 195
Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.
Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats.
What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194
Welcome back to Social Media Week!
After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.
In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.
Choosing Facebook Ad Options for Float Centers – DSP 193
Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook.
Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.
Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.
What the Hell is Facebook Pixel? – DSP 192
Welcome back to Social Media Week!
A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.
Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.
Can you Cross Post to Different Social Media Platforms? – DSP 191
Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.
Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms.
Latest Blog Posts
Finding Funding for Your Float Tank Center
Starting a float center isn’t an inexpensive business opportunity. Depending on the type of float tanks you choose, size of your retail space among other factors, a center can cost between $65-100k per room to fully set up. While centers have started for less money up front, the cost of frequent repairs from salt damage and cutting corners during construction will cost more money in the long run.
Water Hardness in a Float Tank
What is water hardness? Water hardness is, at its most basic, the presence of certain minerals in water. Historically, water hardness was a measure of water’s ability to form lather during laundering. Harder water, due to it’s high calcium/magnesium content, would...
A Blogging Experiment Brought to You By…
At Float Tank Solutions, we're always playing around with different ways to provide benefits to everyone. We've gone a long time actively turning down sponsorship money, to ensure that we stay a source of (as much as is humanly possible) impartial information for...
How To Keep Empty Tanks Warm
The goal of any float center is to never have an empty tank. However, reality says that there will be slow times of the year, last minute cancelations, and unexplained openings in the schedule that will require you to maintain the temperature of an empty tank until...
