Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Laundry is a fundamental necessity for float centers, the significance of which you can easily overlook. Some centers do laundry on-site, while others hire out a laundry service. On-site is almost definitely cheaper, but is it worth it? How much does it factor in to your bottom line to hire a laundry service, and what about the drawbacks of doing it on site? Not every float center can afford an industrial washer and dryer, can residential units handle a float center’s salt encrusted towels?

Graham and Ashkahn hit all these points and more while talking about their own personal experience doing both on-site laundry and hiring out a service and which one they definitively think is better and why/

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s question for you is “should I do laundry in house or should I outsource to a laundry service?

Ashkahn: Oh. Boom. This is, you should do it in house.

Graham: If you can fit a washer and dryer into your space without disrupting-

Ashkahn: Which you can, no. You should just definitely do it in house. There’s so few spaces … our space is so tiny.

Graham: With double studded walls right next to the tanks.

Ashkahn: Yeah.

Graham: With vibration isolation pads put under everything.

Ashkahn: It’s very-

Graham: And you can still hear the washer and dryer in room six.

Ashkahn: Just barely. Only if it’s like something’s going wrong with it.

Graham: Sorry, this is one of those marital dispute episodes, where you just get to hear me and Ashkahn bicker about things.

Ashkahn: Here’s what I’m saying. Here’s what I’m saying. There’s very few scenarios where a laundry service is going to win, I think, in my opinion.

Graham: Uh-huh.

Ashkahn: Very few. We’re one of the worst case scenarios, we’re a worst case scenario and we still do laundry in house.

Graham: We’re not the worst case scenario.

Ashkahn: Here’s the problem. Here’s the problem with a laundry service. Let me tell you. I have years of anger about laundry services that I need to get out right now. There’s, first of all, they all suck.

Graham: Yeah, they definitely suck.

Ashkahn: Every laundry service is awful.

Graham: I’ll grant you that.

Ashkahn: Every time I’ve talked to anybody, I’ve never heard the phrase, “I love my laundry service.” No one has ever said those words to me.

Graham: Part of it is we’re in this weird in between zone where we have more laundry than is really easy to necessarily do completely in house for a lot of people, and we also have not enough laundry where any laundry service wants to pay attention to us.

Ashkahn: Right.

Graham: They’re used to doing hotels that just thousands of towels.

Ashkahn: Or a coffee shop where they just need to drop off a bag of rags and some doormats once a week or something.

Graham: Yup, and so we’re in this weird, uncomfortable middle ground where it’s very important that we always have towels for our customers, but the amount of towels we need total is not so small. So, it means small deviations in what they’re trying to do just really mess us up.

Ashkahn: So, when we first went to find a laundry service, we only found one company in Portland that was even willing to deliver to us three times a week, and we had to talk them into it. They normally only do two deliveries a week max, and we convinced them to do a third one for us because the amount of storage you’d need to have enough towels to have less frequent deliveries is huge. You’d just have to have so many towels on hand.

Graham: You actually need less towels on hand when you’re doing your own laundry.

Ashkahn: Yeah.

Graham: Than when you have a laundry service, which is kind of interesting.

Ashkahn: So, that’s, and then yeah. You’re cutting the numbers tight. It’s this weird balance where when they screw up, and they always screw up, all the time-

Graham: We had a spreadsheet that was just the laundry screw up tracker, basically-

Ashkahn: Yeah, we were just having to watch them. It was seriously like if they mess something up, we still had to do laundry. We still had to do, we had to take our laundry to a laundromat. We had to take their laundry, their towel service laundries, to a laundromat and wash them sometimes because they came up short and we weren’t gonna make it til Monday when they were coming with their next delivery.

Graham: Or they only gave us towels that were half the size of what normal towels should be. Tiny towel problem.

Ashkahn: So, I don’t know. It’s very frustrating, and the second part is that it’s super expensive.

Graham: Way more expensive than you might think-

Ashkahn: Way more.

Graham: Especially if you’re doing robes, as well.

Ashkahn: The robes are super expensive. Here’s what we calculated. We took the price we were paying our laundry service and we tried to figure out how much we’d save by bringing our laundry in house. I included in that price when we figured this out was not only the cost of buying towels and robes to replace them, because that’s something you gotta think about. Your towels rip and they get stained from people’s hair dye or whatever, and you just need to get rid of them, and so this includes the cost of replenishing towels, replenishing robes. It includes the cost of the extra water you’re gonna use and the extra electricity you’re gonna use to run a washer and dryer. With all of those things, everything we could try to consider, considered, we were still gonna save $14,400 a year by doing laundry in house. Which is crazy! That’s a significant amount of money. We could literally buy a washer and dryer and just throw it out at the end of the year and buy a new one, and we would still be saving money in that scenario.

Graham: Don’t get the full depreciation value at that point.

Ashkahn: That’s the, it’s really hard to argue against that. That and the fact that all the laundry services suck, means that you have to be in a pretty particular situation in my opinion to want to have a laundry service.

Graham: So, it’s over a dollar per customer is what you’re spending in laundry usage, so maybe around a dollar-

Ashkahn: On average.

Graham: On average. If you’re doing the outsourced service, so. In a month where you ran, let’s say, just make it a really easy number like 1,000 floats or something, that would then be $1200, $1300 you’re paying in laundry. Or what you’d expect to pay. And that’s about the rates we were getting towards the end of our service as well, so that goes down to maybe more in the 30 cents, 40 cents per person when you’re doing it in house, by our best calculations. That’s even including the replenishment and everything like that, so it actually works out that there is no better way to reduce your variable cost per float – the amount it actually costs you to run a float – than to switch over to doing your laundry in house.

Ashkahn: No salt. You just not put salt in the tanks, you know.

Graham: I think shut down, sure. You can, variable costs drops to zero.

Ashkahn: I don’t even think not putting salt in the tanks would save you as much money.

Graham: No.

Ashkahn: It wouldn’t. You could literally ditch salt and you wouldn’t’ save as much money as changing your laundry service.

Graham: So, the flip side is you need to make sure that you’re investing in a quiet washer dryer.

Ashkahn: Yeah.

Graham: You need to make sure that you’re getting a washer dryer than can actually hold up to your salty towels and that your staff is trained in treating the machines carefully. If towels are really salty, pre-rinsing them before you throw them in the washer so that it doesn’t get this huge salt cake dusted on them.

Ashkahn: Yeah.

Graham: There’s a lot more attention to this-

Ashkahn: That stuff’s no joke, too. It’s not even just the salt. It’s just literally washing that many towels and robes, and they’re heavy and they absorb a lot of water, and you’re doing as many loads of laundry in a day as you would do at home in a month or a few months or something.

Graham: Like a year, yeah. How often do you wash your clothes again? Once every couple months, or?

Ashkahn: We do, we do probably eight loads a day or something at our center.

Graham: Mm-hmm.

Ashkahn: Something like that. Maybe more. So, this is huge. You’re hitting these machines way harder than you would in a residential setting, and it seems hard for residential units to even quite keep up. I see them in a lot of float centers, and people seem to be okay with them, but we bought some pretty high end ones and they lasted maybe two years. Something like that?

Graham: Yup. So, at the rate of throwing out a washer dryer per year, that’s-

Ashkahn: Yeah, we’re doing great.

Graham: Twice as long.

Ashkahn: So, it’s, your within the range of maybe wanting to consider low end commercial units, but you do have to really try to find ones that are good with noise when you get into that. Or, you just need to have enough distance. If you have enough space to put your washer and dryer far enough away from the float rooms, the whole noise stuff becomes a lot easier to deal with.

Graham: Yeah, and that really is the ideal situation, is your washers and dryers are as far removed from your float tanks, like one quarter of the building, or one corner, and then your float rooms are in the other corner.

Ashkahn: Right.

Graham: And it doesn’t even matter. At that point, you can get noisier commercial machines that are gonna hold up better, and there’s a lot more options that you have at your disposal, and you don’t have to worry. Ours are literally two to three feet away from where someone’s head is in the float tank, for a washer dryer.

Ashkahn: Yeah.

Graham: We have some really intense soundproofing around those float tanks, which is kind of what I was saying earlier. But some kind of care needs to be taken there. Because you’re doing laundry during, you can’t do laundry not during people’s floats at that point. You need to be running-

Ashkahn: Oh yeah.

Graham: So, they’re running constantly throughout the day, so if the laundry machines are interfering with your floats, that’s a lot of not great floats and potentially returned revenue and just lack of reputation, so if you control for it – I think I’m on the same page as you now, Ashkahn – It is the single best money saver that you can do for your entire center. But you do have to take care setting it up.

Ashkahn: Yeah.

Graham: Anymore venting, or do you want to get anything else off your chest?

Ashkahn: I could, man. That laundry service, they’re really terrible.

Graham: Do you remember when they lost our robe tie? This is a funny … we were trying to get a robe tie back from the laundry service-

Ashkahn: Because they were our robes, I think.

Graham: Yeah, initially. Initially we were having them wash our robes, and they lost a robe tie, and we were complaining to them. They’re like, “Oh, yeah. We’ll look for it.” At some point we drove by their facility, and it’s just bags and bags of tens of thousands of towels-

Ashkahn: It’s huge.

Graham: And just 50 delivery trucks all sitting out front. We’re like, “oh, yeah. I bet they really looked for our robe tie.”

Yup. Okay. That’s all I got.

Ashkahn: All right. Good. Yeah. If you’re on a laundry service now, you quit. You fire them and you tell them I said so.

Graham: Tell them that I was a little more on the compromising side, but that I also agree.

Ashkahn: Okay. Well, that’s it. That’s it. You guys have other questions you want to ask us, you can go to floattanksolutions.com/podcast.

Recent Podcast Episodes

How Marketing Strategies Evolve – DSP 230

Graham and Ashkahn wax nostalgic in this episode tracing back the history of Float On to its origins. They were younger, bright eyed and the world felt full of possibility. How they advertised floating was a whole different beast back then, too. Part of it was how different the industry was, part of it was how different awareness in Portland was, and parts of it were just about Float On still being a young business.

The guys share their successes, lessons, and bold faced mistakes they made along the way in learning how to deal with the idea of filling tanks, as well as some of the constants that have remained throughout the years.

Future Proofing Float Tanks – DSP 229

Float Tanks are expensive. Purchasing tanks can easily end up being half of your opening costs when starting out, so it makes sense to want to purchase tanks that have a long lifespan. 

Thinking about which float tank manufacturers might last the longest, though, is probably not the way to think about this issue. For one, it’s impossible to tell what manufacturer is going to be around the longest. What’s more, if anything does break, the vast majority of the time you don’t need to go to the manufacturer to get it fixed in the first place. 

Ashkahn and Graham share their thoughts on proper float tank care and the steps any float center owner should take when considering a tank. 

How to Run Experiments with Floaters – DSP 228

It’s important to acknowledge that float center owners without a scientific background probably shouldn’t be running experiments on floaters willy nilly. It should also be noted that Graham and Ashkahn aren’t scientists, despite being huge fans of self-experimentation. 

There has been a lot of talk recently, however, of float centers collaborating with student researchers to help run experiments, though. Graham and Ashkahn discuss (with a fair amount of levity) what it might take to properly run experiments in a float tank, which they understand is no easy task. 

What are Good Plants to Have in a Float Center? – DSP 227

Plants give life, both aesthetically and literally, to any room they’re placed in. The environment inside a float center, however, can be the absolute worst place for certain plants, even ones that would normally be considered fine for your local area. 

Graham and Ashkahn pull in Jordan to talk about different plants that thrive in a humid float center environment and some tips on how to take care of them.

Getting Salty With Speakers: Roy Vore – DSP 226

With the Float Conference coming up, Graham and Ashkahn are talking with lots of really smart people who will be presenting this year. It’s not every day that they get to ask molecular biologists questions about float tank sanitation, so they decided to take the opportunity to ask the experts the questions that the industry needs answers to.

Today Roy Vore is taking time to share some of his knowledge about microbiology and water sanitation, along with his work in the pool and spa industry.

Latest Blog Posts

Choosing a Water Heater for Your Center

Choosing a Water Heater for Your Center

You may not be surprised to hear that a Float Center is a business which has a hefty water requirement. You may, however, be surprised to hear that the majority of the water demand you’ll be facing day-to-day is going to be in the form of showers and (if you’re doing any laundry on-site) a washing machine.

The factors of energy usage and cost over time should also be taken into consideration when deciding upon your water heater…

Float Fund – NSF Magnesium Sulfate Test Results

Float Fund – NSF Magnesium Sulfate Test Results

I’m happy to announce to first results from the Float Fund testing. This experiment, run through the NSF, was to see how salt water, with no other form of disinfection, actually effected harmful organisms. We ran tests with two different microorganisms, and in this post we’ll talk about how one (Pseudomonas) got its ass kicked by salt-water and how the other one (Enterococcus) didn’t seem phased in the slightest.

If you want to skip straight to the test results, you can download them in their entirety. Since they have a lot of fancy laboratory lingo, we’ll spend the rest of this post breaking down the different aspects of the testing.

Float Memberships and Packages

Float Memberships and Packages

Customers are great, but getting those customers to commit to returning on a regular basis is even better. There are a few different schools of thought in regards to encouraging return customers, but they’ll generally fall into two main categories, Memberships and Packages.

We’re going to provide a little insight into how to utilize each of them at your center.

Marketing is all About Relationships

Marketing is all About Relationships

Marketing is one of those words that has a lot of different meanings from one person to the next. Personally, I’ve studied marketing in one way or another for the past 20 years. I suppose you can say I’m a marketing nerd (I’ll wear that badge proudly). I even annually budget myself a different marketing conference to go to… for fun.