Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

There’s a lot of debate about intercom systems within float tanks. For some, it seems like a natural progression for the design, and for others it can feel like something that potentially negatively impacts a float.

On the one hand, Intercom systems have a lot of utility (especially in the CYA sense). Inversely, it does seem like something that can easily be abused by customers.

Ashkahn and Graham hash out the pros and cons to these systems and exactly how they feel about them in this episode.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: And today’s question is … today’s a two word question which is, “Intercom system?

Ashkahn: Intercom system, question mark. Okay.

Graham: So what do you think about that? So we-

Ashkahn: Intercom system. It’s a really tricky one.

Graham: And we’re very … we have kind of our own Float On opinion on intercom systems, so we’ll try to give a balanced, fair and balanced view of both sides of this.

Ashkahn: And our opinion is that it’s tricky. So here’s the problem. There is some part of you that’s like, “Man, if something were to happen while somebody was in one of these float tanks …”

Graham: …It’d be really nice to have a color video camera up there, just watching them while they’re floating so you can tell what’s going on.

Ashkahn: Well, I mean you’re literally putting people inside of a box inside of soundproof room.

Graham: Yep. With lots of water.

Ashkahn: With lots of water and in a strange environment, naked. You know there’s all sorts of reasons why you’re like, “Hey, you know if they … if something … if they were far in the backside of your float center and they’re screaming or something, you wouldn’t really be able to hear them.” So having some sort of intercom where they could, in some sort of an emergency be able to communicate would be nice. You know there’s a certain kind of like ease that it brings to know that a system like that exists, but then it kind of comes with this baggage, right? I would say there’s almost two categories of the baggage that comes with it. One is that I’ve heard sometimes when people have these intercoms installed that people start using them for very petty reasons.

Graham: Mm-hmm.

Ashkahn: Just like intercomming happening like, “Hey uh… what time is it?” And it’s like, “No idea, literally in a isolation tank dude. Maybe you should stay isolated.” So like there’s something nice about not providing people with that kind of easy escape. And the other thing goes back to this idea of these things being panic buttons, right? And-

Graham: Oh you’re going there. I thought you were going a different way with your second point.

Ashkahn: Okay, so there’s three categories.

Graham: Yeah, three. Well we’ll get to the third one after that, yeah.

Ashkahn: So the third one-

Graham: Yeah go to the panic button one.

Ashkahn: All right, all right. So let’s talk about panic buttons. So this actually goes back to early days of REST research, right? So some of the earliest research … this is before they even had float tanks … they just in a room. Chamber REST is what they called it. Big, dark room that have people in there for long times. 24 hours at a time, in a completely dark, quiet room, and Peter Suedfeld was talking about as well he was at university, that they were doing these studies and they were putting these people into these environments and in the room there’d be a big panic button and they would tell people at the beginning of their time in there that like, “Hey, if anything goes wrong, if you freak out, if you panic, if you … you know there’s a button right here, you can push it. There’s going to be someone monitoring it. They’ll run in, they’ll help you.” It was kind of this big emergency pull-cord, and people could only last a few hours in there. You know they were hitting the button, they were panicking and Peter Suedfeld went and tried a different approach.

So before people started this experiment, he would take them into the room and show them everything-

Graham: Yeah before they wouldn’t even do that. In order to keep this neutrality of experience, they wouldn’t even show them the room. So you go in there blindfolded, everything’s eliminated, all you knew they could put your hand on the panic button, like, “Here’s the panic button,” but you’d never seen anything, so it’s really a bizarre experience.

Ashkahn: So yeah, he would instead take them in, he’d show them everything in the light. He’d show them what was in the room, all that sort of stuff, and he also just got rid of the panic button, and basically changed the way that they were primed for the experience, you know? Instead of this big focus on, if something goes wrong, like we’re totally ready to handle it, it was much more of a like, okay everything’s fine, this is going to be great, and he found that people would stay in there for much longer and make it 24 hours and have much better positive experiences. There’s something to be said about that, you know, the way that you influence people’s perceptions as they go into what is an environment that has very little else to color their thoughts after they get in there. Things like that can have a big impact and sending someone into a float tank and saying, “Here’s an intercom in case anything goes wrong,” or, “Here’s a panic button,” is-

Graham: Right, don’t call your intercom a “panic button” I guess is the first lesson here.

Ashkahn: Yeah, and you know I think if you do have one, you should put a lot of thought into how you present it, you know? Say like, “Here’s an intercom if you need to communicate with us,” or phrase it in a way that doesn’t sound like it’s there in case, you know. In the very normal, one out of 10 case that someone has an issue in there and they need to get out immediately. So that’s definitely one of the more sensitive things I think that needs to be considered with that.

Graham: Right, it’s kind of like anything. If you have something in the basket of your room, just for amenities, people are going to wonder if they should use that and how they should use that item that’s in the basket, right? If you have-

Ashkahn: Yeah, if there’s bear mace in there-

Graham: Right. “Oh, I wonder what the bear mace is for?” It’s the same thing with an alert button, or a staff alert button, or an intercom, or a panic button, right? If you have that in there there’s some part of your brain very naturally that says, “Oh, well when am I going to use this? What’s the situation that I’m going to use this in?” Then they start to think about situations where they might want to call out, and there’s this whole, like Ashkahn said, priming effect that might happen for that. So that’s number two.

Ashkahn: Okay. So what’s number three?

Graham: I think it’s just weird in this environment that you’re going in there to get away from, in a lot of people’s cases, technology and connection to the outside world, to have a technological connection to the outside world right there in the tank, right? That’s what an intercom is, is you know have the ability to communicate with someone outside and I personally, whenever I float in tanks that have intercoms and I oftentimes know the center owners. I don’t feel weird about it. I’m not like singing in the float tanks, but I still feel sometimes like maybe there’s someone just listening in.

Ashkahn: Listening to you in there. Yeah.

Graham: Listening to my float and it’s a hard thing to get rid of. Like all of a sudden this-

Ashkahn: I’ve had that experience too.

Graham: … this environment that I’m used to really, truly feeling disconnected from everything except myself – and the unit I guess around me. I actually don’t feel that anymore. I feel like I can actually mentally take in that connection with the outside world and it affects my experience on the inside. So that’s what I was going to say for the third point. I definitely felt a little weird about that.

Ashkahn: No, I’ve definitely felt that. Yeah. Strange, weird. It’s a shockingly weird thing to try to put out of your mind while you’re in there.

Graham: So other things in the pro category for intercoms. I honestly see both sides. At Float On, we’ve sided on not having intercoms, not having staff alert buttons on the inside for a lot of what we’ve said. Another pro, sometimes you legally have to.

Ashkahn: Yep. Yeah.

Graham: Yeah. Sometimes you’re required to have them, and it’d often be your health department that will be the ones who are requiring that and we’ve definitely seen that before. Oftentimes it’s an intercom as opposed to just a button. They actually want that ability to verbally communicate both ways. So you’ll see requirements for that, and there is something nice to it. There really is. If someone if having something like panic attack or something like that and they need something. If their light is malfunctioning, or if you’re in a tank that actually does have hydraulic lifts and it’s not lifting up, or something’s going wrong with the door mechanism, something like a button to communicate can be really useful.

Ashkahn: Or we’ve had a senior citizen who can get into the float tank fine, but after floating for that period of time and having the gravity off their body, will not have the easiest time getting out of the float tank.

Graham: Yep. So, there have been … Yeah, I guess there have been situations where I totally understand what the benefit of having it in there is.

Ashkahn: Yeah.

Graham: So again, this is a very tricky one to know exactly what to do and where to side on kind of emergency precautions versus your daily float experiences that you’re throwing a lot of your regular floaters through.

Ashkahn: Right. Yeah. It’s a tricky one. It’s a tricky one.

Graham: So keep sending us those tricky questions. Did you have anything else to say on that?

Ashkahn: No that’s it. I mean nothing more than that I don’t feel very concrete in a certain set opinion about it. Like I don’t feel strongly one way or another because it just seems like there’s big things to consider on both sides.

Graham: Yep. Yeah, yeah absolutely. I would agree with that. All right, so if you have any other crazy questions that you want to send our way, go to floattanksolutions.com/podcast. Type them in there, dictate by speech, and we’ll answer them.

Recent Podcast Episodes

Common Float Tank Issues – DSP 295

Graham and Ashkahn give the skinny on the foibles one my encounter when purchasing a float tank. These aren’t specific to any one manufacturer, but they are useful things to look out for when shopping around for a tank. 

What is Float On’s North Star Metric? – DSP 294

Graham and Ashkahn talk about the guiding principles and metrics that dictate how they run Float On and what they measure for success. While they don’t have any float center secrets, they do provide some useful advice in how to look at numbers, when to pay attention to them, and perhaps more importantly, when to ignore them. 

What Can you Say About Float Centers Closing? – DSP 293

It happens every once in a while that a center you knew closes down and it can seem like a dark omen for the rest of the industry. The reality is that these are individual circumstances that are brought about not because of a major trend as much as just life events coming up. 

Graham and Ashkahn share their take on other float centers closing and what they know about it and how frequently they think it’s occurring. 

How to Build a Green Float Center – DSP 292

Graham and Ashkahn talk about the options available for sustainable options when building a float center, or more accurately, the lack thereof. Unfortunately, the materials necessary to make a float room saltproof and waterproof tend to be very unfriendly for the environment.

The guys break down the specific options available and what to consider when adding green technology to your own center. 

How We Financed Float On – DSP 291

Graham and Ashkahn are asked about how they financed Float On. 

As the guys explain how they started, they go along slight detours to talk about all the mistakes they made along the way and how they’re unsure that Float On could even start today like it did back in 2010. They then go on to explain the pros and cons of the extreme bootstrapping they did to make Float On happen. 

Latest Blog Posts

The Heart of Floating – Guest Post by Kevin McCulloch

The Heart of Floating – Guest Post by Kevin McCulloch

“When we commit to The Heart of Floating, we form relationships and communities. We share experiences, we connect, we learn, we teach. We care.”

In this guest post, Kevin McCulloch, owner of Float St. Louis and organizer of the Rise: Float Community Gathering, explores the heart of floating and it’s power and potential to connect, heal, and grow individuals, relationships, and communities.

The Most Ambitious Float On Project Yet

The Most Ambitious Float On Project Yet

We have a new endeavor that we’ve been working on in private for awhile now, and we think that it’s going to make a big splash in our salty little industry. After many years of testing behind closed doors, we’re finally ready to take the plunge and release our secret project to you, the floatation community.

You might want to sit down for this one….

The Start-a-Center Giveaway Returns!

The Start-a-Center Giveaway Returns!

Everyone knows that, when it comes to gifts, it’s much more fun to give than to receive. With this year’s Start-a-Center Giveaway, however, I’m not so sure anymore. With over $13,000 in Float Tank Solutions products going to one lucky duck (plus $4,000 worth of goodies from other float industry homies), we humbly suggest that we may have finally tipped the scales in favor of the recipient.

If you’re Charlie, this Giveaway is the Golden Ticket, which I guess makes the Construction Package a Wonka bar and the Ninja Fans are the Fizzy Lifting Drink. So, what do you have to do for a chance at all the Everlasting Gobstoppers?

It’s been three years since our last Giveaway, and we thought that it was long overdue for another one. So, what’s the dealio? The Giveaway is a chance to give a big ol’ boost to a deserving Float-Center-To-Be. This time around, we’re taking things to a whole new level, with over three times the value of products and services being given away. To you. For free.

Dear Everyone: Please reconsider building your own tanks

Dear Everyone: Please reconsider building your own tanks

Look, we get it. Really. Float tanks are expensive – especially for what can seem, from the outside, like a glorified bathtub with spa parts attached. It doesn’t take long to go from, “Why is this so expensive?” to “I’ll bet I could save money by making my own tank!” After you start mulling it over, you get excited. You could be offering something no one else does right now… because it’d be your own creation! How hard can it possibly be?

As experts in only thinking about half of the consequences of our actions (at best), we’d like to say, “Incredibly hard, actually!”