Something in the world of floating have you stumped?
Show Highlights
Construction and buildout are likely going to be some of the largest expenses for any float center. Possibly even more than the float tanks themselves in some situations. Most float center owners aren’t millionaires, and when faced with these large expenditures, it can be difficult to decide what to cut to keep your costs down. Doing your own construction can be an effective way to go about that, but with so much technical work needed to go into building a float center, is that really the right thing to do?
Graham and Ashkahn lay down some knowledge on this, having both worked on a lot of their buildout themselves initially, as well as hired out workers for repairs and upgrades.
Show Resources
FTS Product – Construction Packet
FTS Blog – Location Checklist
FTS Blog – Gut Your Space Before Construction
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: And today’s question is, “I’m pretty handy and have worked as a general contractor in the past. What parts of building a float center do I need to hire professionals for?” This is a little bit tricky.
Ashkahn: Probably a lot of it still.
Graham: Yeah, it’s a little bit of a tricky question and it’s another one of those, “the more work you decide to do yourself, certainly the more at risk you’re putting everything.”
Ashkahn: And the work’s not easy work, you know. It’s not like very simple construction that you’re trying to do to get a float center up and running. I mean, of course, there’s certain legal things. Like, you probably can’t unless you have a plumber’s license and electrician’s license and things like that.
Graham: Certified HVAC installer for any kind of mechanical permitting work you need to pull.
Ashkahn: So, I mean, you probably can act as a general contractor. Like if you think you have the general knowledge and stuff like that. And just having an eye for construction is a huge help in and of itself.
Graham: Yeah, I would almost say the best thing about you being a contractor in the past, is you probably have some good connections in your area if you’re a contractor in your city. You know, if your license is still valid, then that gives you some nice access to contractor supply rates, without needing to go through your contractors. There’s certain benefits to it, even if you’re doing none of the labor yourself. And again, the biggest one in my mind is being able to vet out other people and their work is an awesome resource to have at your disposal as a result of previous work and training.
Ashkahn: I mean the main stuff that you would be able to do yourself, in a construction site, would be the framing and the drywall and all that sort of stuff. The stuff that doesn’t require a certification for and even that gets a little bit tricky. I mean even just slapping up drywall is not quite as easy in a float center. Like, you’re dealing with a lot more expensive pieces of sheetrock than you would be otherwise, if you’re dealing with the soundproof sheetrock and so you just want to be wiser about how you’re cutting it and not screwing things up is one part of it.
Graham: Yeah, I guess there’s a good lesson here in that even if you’re going with … if you personally don’t have contracting experience, if you’re hiring contractors anything like that, just know that the work going into a float tank center is probably really different than work that contractor has done in the past. Again, whether it’s you or someone else. You probably haven’t gone and installed totally soundproof assemblies with waterproofing or anything like that. And if you have worked on home theaters, if you’ve worked on professionals studios, if you’ve worked on pools or even on boats or something like that, all of that’s really good experience. It’s a little more relevant, just than your basic residential contracting experience.
Ashkahn: But, yeah, you know, it becomes important. You want someone who can put up sheetrock with very, very small gaps between the pieces. That’s going to pay off, in terms of your sound proofing as opposed to, maybe you’re not quite as good as that and you’re leaving bigger gaps. The nice thing is if it’s you, you care a lot.
Graham: Yeah.
Ashkahn: Which is definitely a big help. It’s very important to you that it gets done right, so if you’re doing it yourself, you have that going for you. But even in something that you might think is a very common thing to be able to do yourself, like sheetrock, there are some benefits that come from paying someone who can actually do a good job of getting pieces like really well and nicely cut and tight together.
Graham: And there’s another part of this too, which is warranties. Right? The more of the work that’s being done by other people. Especially even things like putting up your waterproofing and stuff like that, which maybe you could do yourself, but now if your waterproofing fails, do you want that all to be on you and you can’t really claim a warranty for the installation or anything like that. Just having someone else who’s on the line to be the one to come in and fix something or pay the money if something goes wrong can be a reason in itself to – even if you possess the qualifications – to not just do things yourself.
Ashkahn: Yep. So I guess I’d say you’re in a good position to be your own general contractor. ‘Cause it’s one of the things that there’s not really a general contractor specializing in float tank centers.
Graham: Right.
Ashkahn: There’s not like that kind of expertise that you’re missing out on. So hopefully if you have good connections from being a contractor before, that’d be the real main benefit you’d get from having another person be your general contractor is those connections.
Graham: And I should just put in a little aside, that in order to be a general contractor, you either need to be in a state where, as the owner of your business, that just allows you to serve as general contractor, which some places do, or you need to still have your contractor license active, of course. But if you were a contractor, you already know that. Hopefully.
Ashkahn: So that seems fine to me and probably a benefit to you, that you can act as your own general contractor and then beyond that, I’d probably, if you can, find good people to do the specific parts of the work.
Graham: Yeah, to do the water proofing. To do the … well, again, any licensed work, your hands are kind of tied. Concrete sloping, things like that, you want consumate professionals.
Ashkahn: Yeah.
Graham: Unless you personally have tons of experience in concrete work, especially interior concrete work. That’s probably not one of the things you want to do yourself.
Ashkahn: Yeah, that’s real hard. Getting the slopes right from multiple drains from a single room, all that sort of stuff.
Graham: All of this too is coming from us having done a ton of construction ourselves and knowing how hard it is and how hard it is to get things right. And when you’re opening too, there’s so much to do that’s not construction. From the marketing to starting to figure out who you’re going to bring on for early employees and training them and everything. If you’re being called in all these different directions, at some point you’re probably going to drop the ball on one of them. So, a realistic assessment of your time and how many business partners you have is definitely necessary as well.
Ashkahn: I will say, having this kind of construction knowledge will be super handy after the point that you’re opening and when there’s little stuff that needs to be fixed and upkeep and ongoing maintenance and all that sort of stuff, all this is going to come in super, super handy.
Graham: Yeah, again, I said it earlier, but I would view it almost as a superpower for being able to vet other things and all the benefits you get from being experienced in this realm and consider, not necessarily doing the bulk of the work yourself. Maybe a lot of the benefits you get from your past experience are more fringe benefits and come from that side of things.
Ashkahn: Cool. I think that’s good.
Graham: I feel good.
Ashkahn: If you guys have more questions for us, you can go to floattanksolutions.com/podcast and use your fingers to type them on in there.
Recent Podcast Episodes
HIPAA Compliance – DSP 330
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) required the Secretary of the U.S. Department of Health and Human Services (HHS) to develop regulations protecting the privacy and security of certain health information. This means that most medical information recorded by healthcare providers has to be stored based on a certain standard of security.
This is only just now becoming an issue in the float industry as centers are starting to accept insurance and medical referrals. However, this is still extremely rare. If this is something that may affect you personally, definitely research additional resources to make sure you’re in compliance.
Getting High (on air) in Float Tanks – DSP 329
Graham and Ashkahn light one up to honestly answer what they think about people coming into float centers high.
The guys share their experiences having Float On share a wall with a dispensary and the number of problems (or lack thereof) that it has caused over the course of many years.
Sit back, grab some munchies, and enjoy the ride with these guys.
What you Need to Know about UV – DSP 328
Have you ever wondered why the UV light on a float tank needs to be replaced so often? If the light is glowing, doesn’t that mean it’s working?
Ashkahn and Graham tackle everything you need to know about UV light, how it works in a float tank, and most importantly, how it can go wrong. This episode is dense with information useful for anyone who uses UV in their float center.
What’s going on with the MAHC? – DSP 327
The Model Aquatic Health Code is a document released by the CDC and has made waves throughout the float industry as this year it included a section on the ideal health department code for float centers as well as pools and spas. Some folks are worried about this because it may mean more rigid and unruly regulations in certain areas.
It’s been a few months since its release, so Graham and Ashkahn give an update to how it has impacted the industry and what it means going forward. Also, Ashkahn learns to abuse the show notes.
Logo Copycats – DSP 326
If you’ve ever looked at a collection of logos from various float centers, they can start to look a little similar. How do you avoid this when designing your own float center logo? Is it a big deal?
Graham and Ashkahn dish on logo design, the importance of simplicity, and a not so subtle reminder that the “don’t be an asshole” rule exists for a reason.
Latest Blog Posts
Should I Have One or Multiple Styles of Float Tank?
If you had every model and type of float tank you’d be running the Burj Khalifa of float centers, with an estimated 38 unique float tanks, which include pods, custom open pools, cabins, vertical tanks, and inflatable or portable float devices currently on the market (not even counting old models).
This is all to say that there are a ton of options out there when considering tanks for your center.
Whether you’re opening a two-tank center, or a bajillion-tank center, do you want all the same model, or will you have some variety?
Why ROI Calculators Suck! (or at least why you should use caution)
“What is an ROI calculator?” I hear you asking. “ROI” simply stands for “Return on Investment”. An “ROI Calculator” is just a tool that outlines the cost of something and generates what your anticipated profit will be over a certain length of time. Usually annually.
We should make a distinction between a simple ROI calculator (i.e. a widget built into a website with limited inputs), and a financial plan (complete with P&L, cashflow, and balance sheets). Both are going to try and do the same thing, but one is going to be far more detailed and accurate.
Roughly what we’re going to be talking about is a return on investment for your whole business, but return on investment can (and should) be used for lots of different aspects to your business to help you determine how best to spend your company’s money. Usually, though, that’s going to require a lot of detail that a simple widget can’t provide.
How to compete on price without slashing prices
Let’s say you’re a float tank center and more centers are starting to show up in your town…
Or, maybe you are that other center starting up a town that already has float tanks…
As new centers enter the market, the typical response is to run promotions on daily deal sites, promote large specials, and/or run Facebook Ads selling floats for much less than the usual offerings.
The best case scenario is this price slashing behavior subsides shortly after the neighboring center opens.
But what if it doesn’t? What if an existing competitor decides their new price is even lower?
How do you compete with a price slashing neighbor without competing on price?
Learn a few ways to make price a non issue with your customers…
Float On’s Halloween Spooktacular!
‘Twas briny, and the epsom groves fluttered with salt-bats, a lurking fog floating atop the murky bog. From the dark maw of silence came a guttural groan, an eerie utterance akin to those of monsters. From the depths of darkness, that groan turned into what mortals...