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Show Highlights

Construction and buildout are likely  going to be some of the largest expenses for any float center. Possibly even more than the float tanks themselves in some situations. Most float center owners aren’t millionaires, and when faced with these large expenditures, it can be difficult to decide what to cut to keep your costs down. Doing your own construction can be an effective way to go about that, but with so much technical work needed to go into building a float center, is that really the right thing to do?

Graham and Ashkahn lay down some knowledge on this, having both worked on a lot of their buildout themselves initially, as well as hired out workers for repairs and upgrades.

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Transcription of this episode… (in case you prefer reading)

Graham: And today’s question is, “I’m pretty handy and have worked as a general contractor in the past. What parts of building a float center do I need to hire professionals for?” This is a little bit tricky.

Ashkahn: Probably a lot of it still.

Graham: Yeah, it’s a little bit of a tricky question and it’s another one of those, “the more work you decide to do yourself, certainly the more at risk you’re putting everything.”

Ashkahn: And the work’s not easy work, you know.  It’s not like very simple construction that you’re trying to do to get a float center up and running. I mean, of course, there’s certain legal things. Like, you probably can’t unless you have a plumber’s license and electrician’s license and things like that.

Graham: Certified HVAC installer for any kind of mechanical permitting work you need to pull.

Ashkahn: So, I mean, you probably can act as a general contractor. Like if you think you have the general knowledge and stuff like that. And just having an eye for construction is a huge help in and of itself.

Graham: Yeah, I would almost say the best thing about you being a contractor in the past, is you probably have some good connections in your area if you’re a contractor in your city. You know, if your license is still valid, then that gives you some nice access to contractor supply rates, without needing to go through your contractors. There’s certain benefits to it, even if you’re doing none of the labor yourself. And again, the biggest one in my mind is being able to vet out other people and their work is an awesome resource to have at your disposal as a result of previous work and training.

Ashkahn: I mean the main stuff that you would be able to do yourself, in a construction site, would be the framing and the drywall and all that sort of stuff. The stuff that doesn’t require a certification for and even that gets a little bit tricky. I mean even just slapping up drywall is not quite as easy in a float center. Like, you’re dealing with a lot more expensive pieces of sheetrock than you would be otherwise, if you’re dealing with the soundproof sheetrock and so you just want to be wiser about how you’re cutting it and not screwing things up is one part of it.

Graham: Yeah, I guess there’s a good lesson here in that even if you’re going with … if you personally don’t have contracting experience, if you’re hiring contractors anything like that, just know that the work going into a float tank center is probably really different than work that contractor has done in the past. Again, whether it’s you or someone else. You probably haven’t gone and installed totally soundproof assemblies with waterproofing or anything like that. And if you have worked on home theaters, if you’ve worked on professionals studios, if you’ve worked on pools or even on boats or something like that, all of that’s really good experience. It’s a little more relevant, just than your basic residential contracting experience.

Ashkahn: But, yeah, you know, it becomes important. You want someone who can put up sheetrock with very, very small gaps between the pieces. That’s going to pay off, in terms of your sound proofing as opposed to, maybe you’re not quite as good as that and you’re leaving bigger gaps. The nice thing is if it’s you, you care a lot.

Graham: Yeah.

Ashkahn: Which is definitely a big help. It’s very important to you that it gets done right, so if you’re doing it yourself, you have that going for you. But even in something that you might think is a very common thing to be able to do yourself, like sheetrock, there are some benefits that come from paying someone who can actually do a good job of getting pieces like really well and nicely cut and tight together.

Graham: And there’s another part of this too, which is warranties. Right? The more of the work that’s being done by other people. Especially even things like putting up your waterproofing and stuff like that, which maybe you could do yourself, but now if your waterproofing fails, do you want that all to be on you and you can’t really claim a warranty for the installation or anything like that. Just having someone else who’s on the line to be the one to come in and fix something or pay the money if something goes wrong can be a reason in itself to – even if you possess the qualifications – to not just do things yourself.

Ashkahn: Yep. So I guess I’d say you’re in a good position to be your own general contractor. ‘Cause it’s one of the things that there’s not really a general contractor specializing in float tank centers.

Graham: Right.

Ashkahn: There’s not like that kind of expertise that you’re missing out on. So hopefully if you have good connections from being a contractor before, that’d be the real main benefit you’d get from having another person be your general contractor is those connections.

Graham: And I should just put in a little aside, that in order to be a general contractor, you either need to be in a state where, as the owner of your business, that just allows you to serve as general contractor, which some places do, or you need to still have your contractor license active, of course. But if you were a contractor, you already know that. Hopefully.

Ashkahn: So that seems fine to me and probably a benefit to you, that you can act as your own general contractor and then beyond that, I’d probably, if you can, find good people to do the specific parts of the work.

Graham: Yeah, to do the water proofing. To do the … well, again, any licensed work, your hands are kind of tied. Concrete sloping, things like that, you want consumate professionals.

Ashkahn: Yeah.

Graham: Unless you personally have tons of experience in concrete work, especially interior concrete work. That’s probably not one of the things you want to do yourself.

Ashkahn: Yeah, that’s real hard. Getting the slopes right from multiple drains from a single room, all that sort of stuff.

Graham: All of this too is coming from us having done a ton of construction ourselves and knowing how hard it is and how hard it is to get things right. And when you’re opening too, there’s so much to do that’s not construction. From the marketing to starting to figure out who you’re going to bring on for early employees and training them and everything. If you’re being called in all these different directions, at some point you’re probably going to drop the ball on one of them. So, a realistic assessment of your time and how many business partners you have is definitely necessary as well.

Ashkahn: I will say, having this kind of construction knowledge will be super handy after the point that you’re opening and when there’s little stuff that needs to be fixed and upkeep and ongoing maintenance and all that sort of stuff, all this is going to come in super, super handy.

Graham: Yeah, again, I said it earlier, but I would view it almost as a superpower for being able to vet other things and all the benefits you get from being experienced in this realm and consider, not necessarily doing the bulk of the work yourself. Maybe a lot of the benefits you get from your past experience are more fringe benefits and come from that side of things.

Ashkahn: Cool. I think that’s good.

Graham: I feel good.

Ashkahn: If you guys have more questions for us, you can go to floattanksolutions.com/podcast and use your fingers to type them on in there.

Recent Podcast Episodes

Monthly Budget for Float Centers – DSP 305

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The truth is… not much. As it turns out, monthly expenses for float centers don’t have huge variations unlike businesses that rely on retail, for example. Graham and Ashkahn explain they developed a sense for what’s within reason. 

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How to Sign on Float Ambassadors – DSP 304

Float Ambassadors have been with the industry since the beginning, but gained popularity sometime in the last few years. What are ambassadors and how to float centers find them? When they do find them, how do they get them to represent floating? 

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How do you Talk about Psychedelics? – DSP 303

It’s no secret that the inventor of the float tank, John Lilly, was also an early psychonaut and used the tank for mental exploration in conjunction with LSD. Not everyone in the float community appreciates this shared history and some actively try to distance themselves from it given the taboo nature of psychedelics. 

Graham and Ashkahn share their thoughts on psychedelics and floating and how, as a business, they can be completely separated while still being important, as well as explaining why some people might reasonably decide to disassociate from them. 

What About 75 Minute Floats? – DSP 302

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Free Floats for Teachers – DSP 301

Graham and Ashkahn give their perspective on the pros and cons of giving free floats away for teachers. Giving out free floats is the Float On way and giving them to a specific group of people who could really use them sounds like a good idea.

The guys break it down and address some of the concerns any float center may have about running a program like this.

Latest Blog Posts

The Basics of Float Tank Sanitation

The Basics of Float Tank Sanitation

Some of the most common questions you’ll get as a float center operator involve the cleanliness of the tanks. This post will be an introduction to some of the most commonplace sanitation methods used in float tanks. These are generally either chemicals that go in the water or devices that attach to your filtration system. We’ll be discussing chlorine, bromine, ozone, UV, and hydrogen peroxide, which accounts for the sanitation methods used on nearly every float tank on the market.

Testing and Maintaining Float Tank Water Quality

Testing and Maintaining Float Tank Water Quality

Editors Note: This is a revision of a past blog post, updated to reflect the most current sanitation methods and standards

 

In a perfect world, you could just pour water and salt into a float tank and it would stay pure and clean and fresh and salty forever. In the real world, conditions in the water are constantly changing, so keeping your water safe and clean takes a fair amount of vigilance.

This post covers how we maintain basic water quality in the float tank, except for sanitization methods, which will be covered in their own beastly sanitation blog post. Stay tuned for that coming out next week!

Floating, mental health, and wellness

Floating, mental health, and wellness

This post will explore the intersection of floating with the concepts, beliefs, and experiences related to mental health and wellness, with a focus on anxiety and depression. I’ll explore my own story as it relates to floating before diving into the current intersections of floating and mental health, with a look at past, current, and potential opportunities for research and personal growth.

Massage, Acupuncture, and Float Tanks…  A Chat with Sandra Calm

Massage, Acupuncture, and Float Tanks… A Chat with Sandra Calm

We’ve seen lots of float centers that aren’t just float centers.

Many have massage, some offer counseling, some have yoga classes next door. Lots of people start out either by incorporating float tanks into a larger business, or with float tanks only being one of many modalities at their center. Being specialists in floating, Float On has not mastered anything else.

So, to help gain insight into this growing aspect of the industry, we contacted our old friend, Sandra Calm. She started up The Float Shoppe here in Portland with her husband and podcast sensation, Dylan Calm, back in 2011. When they first opened, they had just two float tanks, and slowly added acupuncture, massage, counseling, along with two more tanks. Talk about expansion!

She was more than happy to take some time for the industry to help us understand just what it’s like to run a center with multiple services by answering some questions.