Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Construction and buildout are likely  going to be some of the largest expenses for any float center. Possibly even more than the float tanks themselves in some situations. Most float center owners aren’t millionaires, and when faced with these large expenditures, it can be difficult to decide what to cut to keep your costs down. Doing your own construction can be an effective way to go about that, but with so much technical work needed to go into building a float center, is that really the right thing to do?

Graham and Ashkahn lay down some knowledge on this, having both worked on a lot of their buildout themselves initially, as well as hired out workers for repairs and upgrades.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: And today’s question is, “I’m pretty handy and have worked as a general contractor in the past. What parts of building a float center do I need to hire professionals for?” This is a little bit tricky.

Ashkahn: Probably a lot of it still.

Graham: Yeah, it’s a little bit of a tricky question and it’s another one of those, “the more work you decide to do yourself, certainly the more at risk you’re putting everything.”

Ashkahn: And the work’s not easy work, you know.  It’s not like very simple construction that you’re trying to do to get a float center up and running. I mean, of course, there’s certain legal things. Like, you probably can’t unless you have a plumber’s license and electrician’s license and things like that.

Graham: Certified HVAC installer for any kind of mechanical permitting work you need to pull.

Ashkahn: So, I mean, you probably can act as a general contractor. Like if you think you have the general knowledge and stuff like that. And just having an eye for construction is a huge help in and of itself.

Graham: Yeah, I would almost say the best thing about you being a contractor in the past, is you probably have some good connections in your area if you’re a contractor in your city. You know, if your license is still valid, then that gives you some nice access to contractor supply rates, without needing to go through your contractors. There’s certain benefits to it, even if you’re doing none of the labor yourself. And again, the biggest one in my mind is being able to vet out other people and their work is an awesome resource to have at your disposal as a result of previous work and training.

Ashkahn: I mean the main stuff that you would be able to do yourself, in a construction site, would be the framing and the drywall and all that sort of stuff. The stuff that doesn’t require a certification for and even that gets a little bit tricky. I mean even just slapping up drywall is not quite as easy in a float center. Like, you’re dealing with a lot more expensive pieces of sheetrock than you would be otherwise, if you’re dealing with the soundproof sheetrock and so you just want to be wiser about how you’re cutting it and not screwing things up is one part of it.

Graham: Yeah, I guess there’s a good lesson here in that even if you’re going with … if you personally don’t have contracting experience, if you’re hiring contractors anything like that, just know that the work going into a float tank center is probably really different than work that contractor has done in the past. Again, whether it’s you or someone else. You probably haven’t gone and installed totally soundproof assemblies with waterproofing or anything like that. And if you have worked on home theaters, if you’ve worked on professionals studios, if you’ve worked on pools or even on boats or something like that, all of that’s really good experience. It’s a little more relevant, just than your basic residential contracting experience.

Ashkahn: But, yeah, you know, it becomes important. You want someone who can put up sheetrock with very, very small gaps between the pieces. That’s going to pay off, in terms of your sound proofing as opposed to, maybe you’re not quite as good as that and you’re leaving bigger gaps. The nice thing is if it’s you, you care a lot.

Graham: Yeah.

Ashkahn: Which is definitely a big help. It’s very important to you that it gets done right, so if you’re doing it yourself, you have that going for you. But even in something that you might think is a very common thing to be able to do yourself, like sheetrock, there are some benefits that come from paying someone who can actually do a good job of getting pieces like really well and nicely cut and tight together.

Graham: And there’s another part of this too, which is warranties. Right? The more of the work that’s being done by other people. Especially even things like putting up your waterproofing and stuff like that, which maybe you could do yourself, but now if your waterproofing fails, do you want that all to be on you and you can’t really claim a warranty for the installation or anything like that. Just having someone else who’s on the line to be the one to come in and fix something or pay the money if something goes wrong can be a reason in itself to – even if you possess the qualifications – to not just do things yourself.

Ashkahn: Yep. So I guess I’d say you’re in a good position to be your own general contractor. ‘Cause it’s one of the things that there’s not really a general contractor specializing in float tank centers.

Graham: Right.

Ashkahn: There’s not like that kind of expertise that you’re missing out on. So hopefully if you have good connections from being a contractor before, that’d be the real main benefit you’d get from having another person be your general contractor is those connections.

Graham: And I should just put in a little aside, that in order to be a general contractor, you either need to be in a state where, as the owner of your business, that just allows you to serve as general contractor, which some places do, or you need to still have your contractor license active, of course. But if you were a contractor, you already know that. Hopefully.

Ashkahn: So that seems fine to me and probably a benefit to you, that you can act as your own general contractor and then beyond that, I’d probably, if you can, find good people to do the specific parts of the work.

Graham: Yeah, to do the water proofing. To do the … well, again, any licensed work, your hands are kind of tied. Concrete sloping, things like that, you want consumate professionals.

Ashkahn: Yeah.

Graham: Unless you personally have tons of experience in concrete work, especially interior concrete work. That’s probably not one of the things you want to do yourself.

Ashkahn: Yeah, that’s real hard. Getting the slopes right from multiple drains from a single room, all that sort of stuff.

Graham: All of this too is coming from us having done a ton of construction ourselves and knowing how hard it is and how hard it is to get things right. And when you’re opening too, there’s so much to do that’s not construction. From the marketing to starting to figure out who you’re going to bring on for early employees and training them and everything. If you’re being called in all these different directions, at some point you’re probably going to drop the ball on one of them. So, a realistic assessment of your time and how many business partners you have is definitely necessary as well.

Ashkahn: I will say, having this kind of construction knowledge will be super handy after the point that you’re opening and when there’s little stuff that needs to be fixed and upkeep and ongoing maintenance and all that sort of stuff, all this is going to come in super, super handy.

Graham: Yeah, again, I said it earlier, but I would view it almost as a superpower for being able to vet other things and all the benefits you get from being experienced in this realm and consider, not necessarily doing the bulk of the work yourself. Maybe a lot of the benefits you get from your past experience are more fringe benefits and come from that side of things.

Ashkahn: Cool. I think that’s good.

Graham: I feel good.

Ashkahn: If you guys have more questions for us, you can go to floattanksolutions.com/podcast and use your fingers to type them on in there.

Recent Podcast Episodes

Common Float Tank Issues – DSP 295

Graham and Ashkahn give the skinny on the foibles one my encounter when purchasing a float tank. These aren’t specific to any one manufacturer, but they are useful things to look out for when shopping around for a tank. 

What is Float On’s North Star Metric? – DSP 294

Graham and Ashkahn talk about the guiding principles and metrics that dictate how they run Float On and what they measure for success. While they don’t have any float center secrets, they do provide some useful advice in how to look at numbers, when to pay attention to them, and perhaps more importantly, when to ignore them. 

What Can you Say About Float Centers Closing? – DSP 293

It happens every once in a while that a center you knew closes down and it can seem like a dark omen for the rest of the industry. The reality is that these are individual circumstances that are brought about not because of a major trend as much as just life events coming up. 

Graham and Ashkahn share their take on other float centers closing and what they know about it and how frequently they think it’s occurring. 

How to Build a Green Float Center – DSP 292

Graham and Ashkahn talk about the options available for sustainable options when building a float center, or more accurately, the lack thereof. Unfortunately, the materials necessary to make a float room saltproof and waterproof tend to be very unfriendly for the environment.

The guys break down the specific options available and what to consider when adding green technology to your own center. 

How We Financed Float On – DSP 291

Graham and Ashkahn are asked about how they financed Float On. 

As the guys explain how they started, they go along slight detours to talk about all the mistakes they made along the way and how they’re unsure that Float On could even start today like it did back in 2010. They then go on to explain the pros and cons of the extreme bootstrapping they did to make Float On happen. 

Latest Blog Posts

The Heart of Floating – Guest Post by Kevin McCulloch

The Heart of Floating – Guest Post by Kevin McCulloch

“When we commit to The Heart of Floating, we form relationships and communities. We share experiences, we connect, we learn, we teach. We care.”

In this guest post, Kevin McCulloch, owner of Float St. Louis and organizer of the Rise: Float Community Gathering, explores the heart of floating and it’s power and potential to connect, heal, and grow individuals, relationships, and communities.

The Most Ambitious Float On Project Yet

The Most Ambitious Float On Project Yet

We have a new endeavor that we’ve been working on in private for awhile now, and we think that it’s going to make a big splash in our salty little industry. After many years of testing behind closed doors, we’re finally ready to take the plunge and release our secret project to you, the floatation community.

You might want to sit down for this one….

The Start-a-Center Giveaway Returns!

The Start-a-Center Giveaway Returns!

Everyone knows that, when it comes to gifts, it’s much more fun to give than to receive. With this year’s Start-a-Center Giveaway, however, I’m not so sure anymore. With over $13,000 in Float Tank Solutions products going to one lucky duck (plus $4,000 worth of goodies from other float industry homies), we humbly suggest that we may have finally tipped the scales in favor of the recipient.

If you’re Charlie, this Giveaway is the Golden Ticket, which I guess makes the Construction Package a Wonka bar and the Ninja Fans are the Fizzy Lifting Drink. So, what do you have to do for a chance at all the Everlasting Gobstoppers?

It’s been three years since our last Giveaway, and we thought that it was long overdue for another one. So, what’s the dealio? The Giveaway is a chance to give a big ol’ boost to a deserving Float-Center-To-Be. This time around, we’re taking things to a whole new level, with over three times the value of products and services being given away. To you. For free.

Dear Everyone: Please reconsider building your own tanks

Dear Everyone: Please reconsider building your own tanks

Look, we get it. Really. Float tanks are expensive – especially for what can seem, from the outside, like a glorified bathtub with spa parts attached. It doesn’t take long to go from, “Why is this so expensive?” to “I’ll bet I could save money by making my own tank!” After you start mulling it over, you get excited. You could be offering something no one else does right now… because it’d be your own creation! How hard can it possibly be?

As experts in only thinking about half of the consequences of our actions (at best), we’d like to say, “Incredibly hard, actually!”