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Show Highlights

Construction and buildout are likely  going to be some of the largest expenses for any float center. Possibly even more than the float tanks themselves in some situations. Most float center owners aren’t millionaires, and when faced with these large expenditures, it can be difficult to decide what to cut to keep your costs down. Doing your own construction can be an effective way to go about that, but with so much technical work needed to go into building a float center, is that really the right thing to do?

Graham and Ashkahn lay down some knowledge on this, having both worked on a lot of their buildout themselves initially, as well as hired out workers for repairs and upgrades.

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Transcription of this episode… (in case you prefer reading)

Graham: And today’s question is, “I’m pretty handy and have worked as a general contractor in the past. What parts of building a float center do I need to hire professionals for?” This is a little bit tricky.

Ashkahn: Probably a lot of it still.

Graham: Yeah, it’s a little bit of a tricky question and it’s another one of those, “the more work you decide to do yourself, certainly the more at risk you’re putting everything.”

Ashkahn: And the work’s not easy work, you know.  It’s not like very simple construction that you’re trying to do to get a float center up and running. I mean, of course, there’s certain legal things. Like, you probably can’t unless you have a plumber’s license and electrician’s license and things like that.

Graham: Certified HVAC installer for any kind of mechanical permitting work you need to pull.

Ashkahn: So, I mean, you probably can act as a general contractor. Like if you think you have the general knowledge and stuff like that. And just having an eye for construction is a huge help in and of itself.

Graham: Yeah, I would almost say the best thing about you being a contractor in the past, is you probably have some good connections in your area if you’re a contractor in your city. You know, if your license is still valid, then that gives you some nice access to contractor supply rates, without needing to go through your contractors. There’s certain benefits to it, even if you’re doing none of the labor yourself. And again, the biggest one in my mind is being able to vet out other people and their work is an awesome resource to have at your disposal as a result of previous work and training.

Ashkahn: I mean the main stuff that you would be able to do yourself, in a construction site, would be the framing and the drywall and all that sort of stuff. The stuff that doesn’t require a certification for and even that gets a little bit tricky. I mean even just slapping up drywall is not quite as easy in a float center. Like, you’re dealing with a lot more expensive pieces of sheetrock than you would be otherwise, if you’re dealing with the soundproof sheetrock and so you just want to be wiser about how you’re cutting it and not screwing things up is one part of it.

Graham: Yeah, I guess there’s a good lesson here in that even if you’re going with … if you personally don’t have contracting experience, if you’re hiring contractors anything like that, just know that the work going into a float tank center is probably really different than work that contractor has done in the past. Again, whether it’s you or someone else. You probably haven’t gone and installed totally soundproof assemblies with waterproofing or anything like that. And if you have worked on home theaters, if you’ve worked on professionals studios, if you’ve worked on pools or even on boats or something like that, all of that’s really good experience. It’s a little more relevant, just than your basic residential contracting experience.

Ashkahn: But, yeah, you know, it becomes important. You want someone who can put up sheetrock with very, very small gaps between the pieces. That’s going to pay off, in terms of your sound proofing as opposed to, maybe you’re not quite as good as that and you’re leaving bigger gaps. The nice thing is if it’s you, you care a lot.

Graham: Yeah.

Ashkahn: Which is definitely a big help. It’s very important to you that it gets done right, so if you’re doing it yourself, you have that going for you. But even in something that you might think is a very common thing to be able to do yourself, like sheetrock, there are some benefits that come from paying someone who can actually do a good job of getting pieces like really well and nicely cut and tight together.

Graham: And there’s another part of this too, which is warranties. Right? The more of the work that’s being done by other people. Especially even things like putting up your waterproofing and stuff like that, which maybe you could do yourself, but now if your waterproofing fails, do you want that all to be on you and you can’t really claim a warranty for the installation or anything like that. Just having someone else who’s on the line to be the one to come in and fix something or pay the money if something goes wrong can be a reason in itself to – even if you possess the qualifications – to not just do things yourself.

Ashkahn: Yep. So I guess I’d say you’re in a good position to be your own general contractor. ‘Cause it’s one of the things that there’s not really a general contractor specializing in float tank centers.

Graham: Right.

Ashkahn: There’s not like that kind of expertise that you’re missing out on. So hopefully if you have good connections from being a contractor before, that’d be the real main benefit you’d get from having another person be your general contractor is those connections.

Graham: And I should just put in a little aside, that in order to be a general contractor, you either need to be in a state where, as the owner of your business, that just allows you to serve as general contractor, which some places do, or you need to still have your contractor license active, of course. But if you were a contractor, you already know that. Hopefully.

Ashkahn: So that seems fine to me and probably a benefit to you, that you can act as your own general contractor and then beyond that, I’d probably, if you can, find good people to do the specific parts of the work.

Graham: Yeah, to do the water proofing. To do the … well, again, any licensed work, your hands are kind of tied. Concrete sloping, things like that, you want consumate professionals.

Ashkahn: Yeah.

Graham: Unless you personally have tons of experience in concrete work, especially interior concrete work. That’s probably not one of the things you want to do yourself.

Ashkahn: Yeah, that’s real hard. Getting the slopes right from multiple drains from a single room, all that sort of stuff.

Graham: All of this too is coming from us having done a ton of construction ourselves and knowing how hard it is and how hard it is to get things right. And when you’re opening too, there’s so much to do that’s not construction. From the marketing to starting to figure out who you’re going to bring on for early employees and training them and everything. If you’re being called in all these different directions, at some point you’re probably going to drop the ball on one of them. So, a realistic assessment of your time and how many business partners you have is definitely necessary as well.

Ashkahn: I will say, having this kind of construction knowledge will be super handy after the point that you’re opening and when there’s little stuff that needs to be fixed and upkeep and ongoing maintenance and all that sort of stuff, all this is going to come in super, super handy.

Graham: Yeah, again, I said it earlier, but I would view it almost as a superpower for being able to vet other things and all the benefits you get from being experienced in this realm and consider, not necessarily doing the bulk of the work yourself. Maybe a lot of the benefits you get from your past experience are more fringe benefits and come from that side of things.

Ashkahn: Cool. I think that’s good.

Graham: I feel good.

Ashkahn: If you guys have more questions for us, you can go to floattanksolutions.com/podcast and use your fingers to type them on in there.

Recent Podcast Episodes

Long Term Construction for Float Centers – DSP 260

Ashkahn is still gone, getting ready for the Float Conference. The festivities kick up this week, and he’s busy working diligently to make all our dreams a reality.

In the meantime, Jake and Graham tackle the notion of ongoing maintenance and the ever evolving nature of a float center. Jake sets the record straight on the concept of having a “finished” float center, as new problems always arise. It’s not all bad news, though, as these changes allow for new opportunities for your centers. 

Best Insulation for Soundproofing – DSP 259

This is another fantastic episode that challenges the question on its face. 

Graham and Jake (still no Ashkahn, unfortunately, but he is in the intro) talk about soundproofing basics and what type of insulation is a good idea for your float rooms. As it turns out, insulation isn’t doing much of the heavy lifting though, so soundproofing probably isn’t the highest priority when selecting insulation. 

How to Make an ADA Float Room – DSP 258

Graham and Jake are in the studio again while Ashkahn plots his marvelous float industry event. 

This time the guys are talking about how to make a float room ADA compliant. Lots of it is going to vary from state to state (and sometimes even city to city) but there are some useful tips and tricks for making sure you hit all the right marks for compliance when planning your build out. 

Jake and Graham share construction ideas, ways to think about ADA requirements, and some fun stories about Float On’s own adventures in making their building  accessible. 

Best Quietrock for Float Rooms – DSP 257

While Ashkahn is off doing whatever it is Ashkahn does when not on the podcast, Graham sits down with Jake Marty the Float On construction guy (and co-owner of Float On), to talk about Quietrock.

Now before you rush to the Resources section to see which ones are best, this episode lays out the reason to use Quietrock, when (and how) to compromise for more affordable options, and where you may not want to use this when planning your build out. 

Marketing to Older Demographics – DSP 256

Some communities have a much higher retiree population than others. It can be difficult to reach customers who don’t utilize social media as much, so how do you get their attention?

Derek and Graham strategize on how to market to the retiree community for float centers. This episode is filled with bingo jokes, rambling examples, and solid advice for reaching out to any demographic that may not spend a lot of time on social media. 

Latest Blog Posts

The Float Tour Blog – Issue #20

The Float Tour Blog – Issue #20

We now follow the trail of our ancestors, Meriwether Lewis & William Clark, whose expedition started in St. Louis and would, eventually, lead them to Oregon – just like us.

Except, unlike them, we didn’t actually start in St. Louis, don’t have a tour guide from the Lemhi Shoshone tribe, and aren’t carrying flintlocks (except for Graham).

The Float Tour Blog – Issue #19

The Float Tour Blog – Issue #19

Chicago is home to one of the oldest float centers still in operation – SpaceTime Float Tanks.

We had the misfortune of timing our visit as they were moving to a larger location, the only time in 34 years that they have ever been closed. It is with great regret that we were unable to see their historic float center in operation.

They were trailblazers even before there were trails to blaze – so many float centers in the entire Midwest trace their roots back to a single float at SpaceTime.

The Float Tour Blog – Issue #18

The Float Tour Blog – Issue #18

We made it back to America, everybody. It was a harrowing experience being in an uncivilized country where they think gravy and cheese curds on french fries is a meal but, thankfully, we’ve crossed the border back to a country where we know that chili and shredded cheese on french fries is a meal. Civilization.

Quite honestly, we might be in love with Canada. We’re definitely making another trip up there. For now, it’s about to MPH not KPH.

The Float Tour Blog – Issue #17

The Float Tour Blog – Issue #17

We hosted our second Float Tour Workshop here in Toronto and stayed in town a bit longer than we normally do, allowing us to get acquainted with the city. The sprawling metropolis is an amalgamation of old world pioneering days and modern multiculturalism. It was founded in 1787, and some of the currently standing buildings pre-date even that. Ancient architecture stands next to contemporary monoliths, weaving a tapestry of antiquity and avant-garde in this fair city.