Something in the world of floating have you stumped?
Show Highlights
Obviously float centers need a lot of salt. The average float tank requires roughly a thousand pounds of salt to maintain a specific gravity high enough to be functional. What about after you get your tanks filled and ready to go, how much do you need to have on hand just for maintaining that level? Fortunately, Graham and Ashkahn have a good rule of thumb for how they run Float On to use as a metric, as well as some good simple tips to keep in mind about storage in your float centers.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: So, today’s question is, “How much salt should you have on hand at any given time?”
Ashkahn: How much salt? I mean I got my general rule.
Graham: Was is going to be a lot? That’s what I was going to say.
Ashkahn: You don’t want to have a little bit of salt, that’s a big problem.
Graham: Trust us, this isn’t the line of work for that.
Ashkahn: I like always having at least one float tanks worth of salt on hand. You’re biggest float tank if you have different models. I never want to not be able to refill a single tank at any moment. That way you’re just prepared. Whatever happens you can totally drain and fill a tank. If you don’t all of a sudden, who knows you might have to shut that tank down for a few days. That’s a lot of lost revenue. That’s kind of my comfort zone. If we’re ever less than a full float tanks worth that we have in storage or in our lobby or whatever that’s the danger zone to me.
Graham: So really that’s when you have your biggest float tanks worth of salt, the order should be arriving on your doorstep that day to replenish your salt.
Ashkahn: Right. Littlest amount.
Graham: That’s your lowest amount that you possibly want. It’s just because something could go wrong. If your batch of salt gets contaminated by something in a float tank then you want to be able to immediately, day of, start that refilling process.
Ashkahn: Right.
Graham: Because that makes sense. Then you know other than that it’s I guess moving up from there, how much salt you keep on hand and how much you want to be reordering it.
Ashkahn: Right. I mean every company I know of, the price gets cheaper the more salt you order at once.
Graham: That’d be weird if it was …
Ashkahn: More expensive. “You want how much salt?”
Graham: “No, that’s really going to cost you this time.”
Ashkahn: It’s tempting. I mean when we order salt I’m constantly in my head, “I should just order 50,000 pounds and then we’ll get a warehouse and we’ll store it.” When we’ve crunched the numbers, it’s really hard to make the finances actually work out. If you’re paying for storage, if you’re paying for storage that’s just there to house salt so that you can order a bigger order to bring the price down it almost never actually saves you more money than the cost of the storage space.
Graham: Almost no matter what it is even if we’re talking about 75, 100 dollars a month or something to store that salt, it immediately eats into that profit margin.
Ashkahn: It just doesn’t seem to work out. Here’s the best idea we’ve had. Feel free to steal this one. The best idea we had to solve this problem was just to replace all the furniture in our house with salt bags. Just make a couch out of salt bags and a salt bag TV stand. The problem was that we realized we’d slowly start losing our furniture over the course of us using the salt.
Graham: I also do think that same idea is applicable in float tank a lobby as well. Just have your whole lobby furniture made out of salt.
Ashkahn: Just constructed out of salt bags. So, that was pretty tempting but we never …
Graham: I thought you were just going to say invent anti-gravity and this whole salt thing really solves the problem.
Ashkahn: That’s the real solution.
Graham: So that said, how much salt do we order at a time when we order salt?
Ashkahn: Well, so we keep salt in our lobby.
Graham: The furniture thing again.
Ashkahn: Furniture. Kind of, yeah. Then we also have a storage shed out near our office. Which just kind of comes with our office, we’re not paying any extra rent for it so it’s not part of the math equation of salt cost. Basically we order as much as we can to fill those spaces. For us ends up being about 10,000 pounds of salt. That fills up our shed and then there’s a nice little stack in our lobby.
Graham: I think the biggest order we did was for around 15,000.
Ashkahn: Yeah, once.
Graham: That was just … Once again, it spill over into this area where we had to pay for a little bit of storage. It kind of made it not worth storing any more.
Ashkahn: We were filling tanks up right around then. That’s mostly what we do. We’re often ordering it. At least that lasts us about six months. We’ll order that.
Graham: Once a year we’ll be doing our tank refills, it’s the regularity that we’re doing that. Just to give you guys an idea.
Ashkahn: We’ll do a tank refill and we’ll order salt right before that because we use a lot of salt in that process.
Graham: And, we have six float tanks. We’re opened 24 hours a day. We run around 1,300 floats a month. We run a lot of floats that are using up that salt as well. When you do the averages it ends up being about 1.1 pounds of salt per person, is what we end up losing per float.
Ashkahn: But, I mean really going to the question of how much do you have on hand; if we didn’t have that storage unit, we wouldn’t be ordering that much salt.
Graham: Very true. On the other hand, some of the other centers that we’ve visited, if you just have a ton of back storage or you have all this space that you can use that you’re not making use of, then order even more. Again, it only gets cheaper the more you have. It’s not like your Epsom salt is going to hit its expiration date.
Ashkahn: It’s not going to go bad.
Graham: Yeah.
Ashkahn: You can make some nice furniture out of it.
Graham: All right. So, there you have it. As much as you can and never less than enough to fill your largest float tank.
Ashkahn: Okay.
Graham: So, thanks for tuning in. As always, if you want another question like this or even easier than this answered, feel free to go to floattanksolutions.com/podcast and send it in there.
Recent Podcast Episodes
Benefits of a Free Float Giveaway – DSP 315
Float On has been known throughout the years for pulling off outlandish marketing stunts with mixed success. For example, we ran a giveaway on social media back in 2014 for a full year of free floats to our lucky winner.
Derek and Ashkahn provide a follow up on the success of that campaign and talk about the primary, secondary, and tertiary benefits that came from doing such a major giveaway.
The Importance of Social Media – DSP 314
Social media seems to be the only marketing platform that anyone talks about anymore. How to do facebook ads, when to post on Instagram, how to improve Google SEO… it’s a broad topic that seems to dominate the conversation in marketing.
Ashkahn and Derek explain not only why it seems this way, but the misconception of relying too heavily on social media in marketing strategies, as well as a defense of social media as a platform.
How to not be salesy selling memberships – DSP 313
Derek and Ashkahn give the low down on pitching memberships to customers. A lot of float center owners don’t want to come off as pushy sales people after people get out of their floats.
Ashkahn sympathizes with this a lot, since that’s exactly how he felt when he first started selling memberships for Float On. He and Derek suggest a perspective shift on the idea of memberships, as lots of customers end up being appreciative of the opportunity, and don’t feel like they’re being overly pitched to.
Why is Water Treatment Important? – DSP 312
If float tank water is safe, in part because of all the salt, then why is there such a huge emphasis in the industry for water treatment? After all, there haven’t been any reports of anyone getting sick because of floating.
Ashkahn and Graham tackle this question and challenge the idea on its face, because, well, just because something hasn’t been reported doesn’t mean it doesn’t happen, and given how little is known about water treatment in float tanks, it’s a good idea, as an industry, to minimize the risk of infections and illness as much as possible. Really, there’s a lot of reasons, from peace of mind, complying with health regulation standards, and even marketing, to maintain your float tank solution to as high a standard that you can.
Soundproofing Windows of Your Float Center – DSP 311
Graham and Ashkahn discuss soundproofing windows of a float center, but first they talk about which situations may even warrant soundproofing in the first place. It may be that soundproofing is better prioritized elsewhere.
If you do decide to soundproof your window, the guys give you some tips on how best to do it and what to look for when picking out which type of glaze you may want along with a few other options.
Latest Blog Posts
What? Another Product Announcement? The New and Improved About Float Tanks Guide!
We’ve learned a lot since then, so has the industry and the rest of the world. Floating is no longer considered some obscure practice. The industry has become very well established the world over and is continuing to grow. As such, the About Float Tanks Guide in particular desperately needed updating.
There has been new research, new standards in manufacturing, and as an industry, we have a much better understanding of all things float tank.
Download the latest version today!
Announcing: The 2017 Float Tank Industry Report
In 2014 we started gathering answers to a survey that would eventually become the very first State of the Float Industry Report. We've released one every year since, and this year we (once again) have the most contributions that we've ever had. In total, 193 existing...
Working with a Landlord
If you’re planning on opening up a float center, it’s likely that you’ll end up renting and, therefore, working closely with a landlord. Like any business relationship, it takes communication, discernment, and openness to make a renter-landlord relationship feel truly comfortable.
Everyone involved is taking a risk and the reality is that, when it comes to floating, it’s probably more risk than your average small business – craft shop, bar, hair salon, law office, what-have-you.
This piece also includes a free download – a compilation of support letters from float center landlords!
Employees vs. Independent Contractors. Which is better when offering additional services?
Part of what makes all of this so confusing is there isn’t a one-size-fits-all set of actions that differentiates a standard employee from an independent contractor. Your State regulators, the federal Department of Labor, and the IRS all have their own criteria for what constitutes an “independent contractor”. Here, we’ll just be using the IRS definitions as a sort of jumping off point to the issue. If the status of employees is ever challenged, the IRS determines the status on a case-by-case basis over several criteria by a panel of judges, very similar to American Idol.
Basically it comes down to who is in control of the work. How much control does the company have over the type of job being done vs. how much control does the person providing the service. This manifests in different ways, but to fit the definition of an independent contractor, a service provider really does have to be independent. Beyond just using this guide, you should always consult an HR lawyer if you feel like there’s any confusion or ambiguity.
Basically, the rules fall into three main categories…