Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Time management and maintaining your schedule is one of the most important quality controls in a float center. If you can’t get people out on time, it can throw off your schedule for the rest of the day. So, when does a float start? How do you measure that time? And what do you do if a floater starts late? Cut off their float? The next persons?

Graham and Ashkahn have been running Float On in a particular way for a long time now, and have particular insights into the challenges of how you manage your schedule.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s question is, “when does a float start? When the shower starts? When they get out of the tank? Also, how to handle when people are late, or talking too much. I have a few chatty guests who throw the time off.

Ashkahn: When does a float start? It’s one of those questions I hope our customers never ask.

Graham: You’re gonna say a Sophist kind of question, like “what’s the sound of one hand clapping?” When does a float start?

Ashkahn: Yeah, if the float starts and no one’s in the tank, is it really started?

Graham: Time is just an illusion, so … So, we … I guess it’s probably different for different centers, as well.

Ashkahn: It is different.

Graham: The way that we do it at Float On, is the timing for the floats just starts at whatever time the appointment starts at. And it ends a half an hour before the next client needs to come in.

Ashkahn: So, we’re kind of … yeah, we’re lying to people a little bit.

Graham: But, we also try to get people in early, so let’s back up from there. So, basically, if there’s a 9:00pm float, the 90 minutes for a 90-minute float starts at 9:00pm. Which means at 10:30, the music’s gonna come on. And for us, the reason that we do that is because, in order to keep our schedule, we just need to make sure that the music comes on at a certain time, so we have time to change over our rooms. And part of that’s because we stay busy, and another part of that is because we have all of our floats starting at the exact same time.

Ashkahn: Which is six tanks. So we’re doing a six-tank turnover in that 30 minutes.

Graham: Which means timing ends up being really important for us, so our decision starts at the fact we need that music to go on at, for a 9:00pm float, 10:30. Which means we kind of don’t have wiggle room for waiting for people to get in the tank, or measuring exactly when they shut the door to the float tank and lay down, or anything like that.

Ashkahn: So, unfortunately, for us, it’s really … if you go into your room at nine o’clock, you’re still showering and all that stuff, so your float’s probably actually only like 85 minutes, or something like that. And double unfortunately, especially if it’s your first time and we gotta go in and give you the whole walkthrough speech and everything, that cuts into that time, too. And, by the same token, if people come early, like you were saying … Especially our regulars, will show up five, ten minutes early. It depends on which room, some of our rooms get finished 10 minutes before the mark, some get finished right at the mark, stuff like that. But, if they’re early and the room’s ready, we’ll throw them in there, and they might get longer than 90 minutes.

Graham: Yeah. And some of our members are actually really smart about just trying to optimize their tank time, too. I know at least two of them that come in pre-showered. Like, they shower at their house before they come into Float On so they don’t have to waste early float time showering there.

Ashkahn: That’s funny.

Graham: Yeah.

Ashkahn: And this really might vary a lot from center to center, but at our center, unfortunately, there’s probably a chance a lot of people aren’t actually getting 90 minutes inside the float tank, because of that shower time and the way that our schedule runs and everything. But, even despite that, it’s very rarely brought up. It’s really not that often that a customer will even ask us what their time is based on, or when it counts as started.

Graham: And when we start to bring it up, too, I just kind of give them this stern, disapproving look and they usually just sort of drop it.

Ashkahn: Kick them out.

Graham: It’s what happens to floaters who ask questions.

Ashkahn: And it might be one of the benefits of having 90-minute sessions over 60-minute sessions. Like, I think people are kind of sweating the exact minutes a lot less at 90 minutes than they do for 60 minutes. Like, 55 minutes instead of 60 is kind of a bigger deal. And, I find the same thing for our two-and-a-half hour float, it’s almost nobody cares if they’re getting in five minutes late, or something like that.

Graham: Yeah, I was just gonna mention that our late night floats are definitely an extension of them.

Ashkahn: Yeah, no one’s counting the minutes on their clock to get in there for those two-and-a-half hours.

Graham: That’s a good point, actually. I hadn’t thought about the difference between the 60 and 90. It probably is a little more important to have your schedule really honed in on getting them that full 60 minutes when you’re doing them.

Ashkahn: Yeah. And, in terms of the second part of the question, what do you do if someone’s super chatty, or something like that? The nice thing is, if someone’s super chatty and they’re eating into their own time, they’re usually the type of person who doesn’t care. Or, they’re kind of doing it to themselves, and I think they recognize that a little bit.

Graham: Yep. And this is also assuming that you’re going with our model of just starting everything, and it’s over when that start time has reached its end.

Ashkahn: Which is true, there’s a lot of places that don’t do that, and a lot of float tanks come not set to operate like that, right? Like, a lot of float tanks come with this thing where you hit “start float session.” And from the moment you hit that button, times out whatever your thing is, 90 minutes, or 90 minutes and then music, or whatever your custom setup is.

Graham: Yeah. And again, if your schedule’s not really packed, then obviously, you have a little more leeway with how nice you can be with people. If there’s not someone coming in immediately afterwards, that loosens up some of the restrictions, but to a certain extent, your hands are kind of tied. Either you can increase the length of your transitions in order to allow for the full float time of what’s booked. You can just advertise 80-minute floats or something, if you want to be totally accurate, and when people do get 90- or 95-minute floats, it’s just kind of icing on the cake.

There’s some options, but yeah, just the realities of needing to get people in on time, and the fact that when you turn on music for the people who were in there previously, they don’t always get out on time. So, keeping everything on a fixed schedule. Again, at least in our center, we haven’t really found a way to get outside of that, so it’s sort of an unnecessary, or unfortunate, necessity.

Ashkahn: And same thing for if people are late, I think was maybe the other part of the question. Unfortunately, at our place, they just get a shorter float time. We can’t really leave them in there for longer and throw off our entire routine and everything else. And really, I think this is something that’s not super conventional at every float center doing it the same way. I think really, it is, the way you set up, and exactly how busy you are, and what your timing is, and if your schedule is on a very fixed schedule. So, what you’re hearing from us is an extremely rigid, fixed structure, like all our floats start at the same time, they start at very specific times. There’s very little flexibility in the way that our schedule runs. And because of that limited flexibility, it means things like this. If people are late, they get shorter floats. If people are chatty, they get shorter floats. If we get them in late, they get shorter floats. Which is unfortunate.

Graham: Although, that’s the case where we’ll actually try to accommodate them as well.

Ashkahn: Right.

Graham: As much as possible. It’s like, okay, well, we’ll try to add an extra five minutes on to the end of your float, or something like that. All right. Yeah, there you have it.

Ashkahn: All right, if you guys have more questions, you can hop over to floattanksolutions.com/podcast, and we’ll answer them.

Recent Podcast Episodes

Being the First Float Center – DSP 320

What’s it like to be the first float center to open in an area? How do you handle it? 

Graham and Ashkahn explain what it was like opening Float On, being one of the first dedicated float centers in the United States. The exciting thing is that creating awareness is really fun, but it can be a little stressful since your float center will represent floating as a practice for people.

Many of the tips here are the same for anyone opening a center: focus on awareness, be prepared to educate, and make sure your floats are the best they can be.

What you Need to Know About Algorithms – DSP 318

Ashkahn and Derek talk about algorithms, those pesky bits of code that push your posts up or down on social media and search engines and leave you scrambling for ways to get likes and clicks, constantly mixing it up to just be seen. 

The duo discusses how algorithms affect everyday posts for small businesses and how to keep up on information about the constantly changing nature of these systems. The main takeaway is, if your content is fresh, non-repetitive and you aren’t trying to game the system, you likely have nothing to worry about.

Commissions for Memberships? – DSP 317

Any sales related business knows that commissions are the gold-standard incentive program for drumming up business, but how does it work in a float center for memberships?

Derek and Ashkahn talk about the mixed success they’ve experienced at Float On each time it’s been tried. 

Getting Members to Float More Often – DSP 316

Single float memberships have become increasingly more common in the float industry, typically with the option to purchase additional floats for the month at a discount. But how do you properly incentivize those members to float more than a single time per month? 

Ashkahn and Derek talk marketing tips to keeping your float center top of mind and making sure your members are active regularly. 

Latest Blog Posts

How Many Float Tanks Should I Have?

How Many Float Tanks Should I Have?

Intro If you’ve crossed over into the sacred realm of “Yeah, I’m pretty sure I’m gonna open up a float center,” an obvious question arises — “How many tanks should I have?” Now, if you’re like me, you’re creating a 90 tank float community where everyone who buys in...

The Construction Secret to Soundproofing: Storage Between Float Rooms

The Construction Secret to Soundproofing: Storage Between Float Rooms

If you’ve ever taken a look at our construction materials or gotten advice on soundproofing, you’ve probably heard of the importance of including “air gaps” when building out your center. What that means and why it helps can be a bit of a technical question, and the practical implementation can seem daunting and unreasonable.  

Float Conference 2017 Recap

Float Conference 2017 Recap

Now that the salt has settled, I’m sharing some thoughts from “The Great Gathering of People Who Really Love Being Alone Sometimes in a Dark, Briny Room,” also known as The Float Conference.

The conference has always been an amazing opportunity to connect with the pulse of the broader float industry and, if this year’s gathering showed us anything, it’s that our collective heartbeat is as strong as ever.

2017 Float Conference Program Introduction

2017 Float Conference Program Introduction

Every year, I have the great pleasure of writing the introduction for the Float Conference program, and every year we share it on our blog so that members of the industry who weren’t able to make the journey out to Portland are able to check it out. I hope you enjoy reading it as much as I enjoyed writing it.

From all of us at Float Tank Solutions, where our time is measured as the space between two conferences, thank you again for a wonderful year!

– Graham Talley