Even before experiencing a global crisis, float centers have had a hard time navigating social media, marketing, and just generally keeping their customers engaged. That struggle is even more real in the wake of the COVID pandemic.

We’ve spent the last two months (in between bathrobe interviews) putting together the Buoy Project, an ever-growing collection of marketing materials and content that will help you save time and bring in new customers.

Throughout the years, Float Tank Solutions has seen float centers evolve from ideas, to plans, to buildings, to destinations for healing, growth, and community. Hundreds of entrepreneurs from all around the world have worked with us to plan and build their centers – now, we want to help you to grow and thrive.

Coming up with fresh ideas and good content while also keeping abreast of the latest trends is not only challenging – it can be a full time job. Outsourcing is a common solution, but not everyone can afford to hire a marketing agency or someone to handle their social media, and our industry is so specific it’s hard for an outsider to produce truly good material.

The Buoy Project helps lighten the burden of social media, website, and newsletter content for float centers. This is an offer designed to amplify your current social media, whether you manage it yourself, have an employee run things, or have hired out a marketing company.

It’s a total social media toolkit designed specifically for float centers. As a monthly subscription, you get:

• 10+ Float Centric Social Media Posts
• 500-750 Word Blog Post w/ Images
• Customizable Email Newsletter
• Content Calendar Posting Schedule
• Access to All Historical Marketing Content

This content is designed to be adaptable. If you want to add a vector logo, host the blogs on your website, and change the template newsletter to include updates from your shop, we’re giving you all the tools to do that. This won’t replace your own marketing efforts, but it will give you a solid foundation and lift up what you’re already doing.

We’ve priced this to be accessible for everyone in the industry.

If you want to pay for the Buoy project on a month-to-month basis, it’s $225. If you’re able to commit to a full year, you’ll only be charged $150 each month, and you’ll get access to our growing archive of past blogs and images. 

If you sign on before July 31st, you get the whole deal for only  $75 a month for the first year. And, if that doesn’t work for you for whatever reason, but you think this could be helpful, let us know and we’ll work something out. We want this to be a useful resource for everyone who needs it. 

We’ve also got more than just Marketing in mind…

We want to create an infrastructure that can carry floating forward and weather future storms, not just the one we’re in now. The Buoy Project will evolve with the needs and the desires of the industry, and we already have some things in the works.

While that’s very theoretical, we’ve got a lot of ideas we want to pursue, but only if you want to be a part of them! If you’d like to know more about our proposed timeline, or about more specifics for the project as a whole, check out the main page for The Buoy Project.

We’ve felt the community come together now more than ever, and we want to use this momentum to really help achieve something big for the industry. Check it out and see for yourself and let us know what you think.