Even before experiencing a global crisis, float centers have had a hard time navigating social media, marketing, and just generally keeping their customers engaged. That struggle is even more real in the wake of the COVID pandemic.
We’ve spent the last two months (in between bathrobe interviews) putting together the Buoy Project, an ever-growing collection of marketing materials and content that will help you save time and bring in new customers.
Throughout the years, Float Tank Solutions has seen float centers evolve from ideas, to plans, to buildings, to destinations for healing, growth, and community. Hundreds of entrepreneurs from all around the world have worked with us to plan and build their centers – now, we want to help you to grow and thrive.
Coming up with fresh ideas and good content while also keeping abreast of the latest trends is not only challenging – it can be a full time job. Outsourcing is a common solution, but not everyone can afford to hire a marketing agency or someone to handle their social media, and our industry is so specific it’s hard for an outsider to produce truly good material.
The Buoy Project helps lighten the burden of social media, website, and newsletter content for float centers. This is an offer designed to amplify your current social media, whether you manage it yourself, have an employee run things, or have hired out a marketing company.
It’s a total social media toolkit designed specifically for float centers. As a monthly subscription, you get:
- 10+ Float Centric Social Media Posts
- 500-750 Word Blog Post w/ Images
- Customizable Email Newsletter
- Content Calendar Posting Schedule
- Access to All Historical Marketing Content
This content is designed to be adaptable. If you want to add a vector logo, host the blogs on your website, and change the template newsletter to include updates from your shop, we’re giving you all the tools to do that. This won’t replace your own marketing efforts, but it will give you a solid foundation and lift up what you’re already doing.
We’ve priced this to be accessible for everyone in the industry.
If you want to pay for the Buoy project on a month-to-month basis, it’s $225. If you’re able to commit to a full year, you’ll only be charged $150 each month, and you’ll get access to our growing archive of past blogs and images.
If you sign on before July 31st, you get the whole deal for only $75 a month for the first year. And, if that doesn’t work for you for whatever reason, but you think this could be helpful, let us know and we’ll work something out. We want this to be a useful resource for everyone who needs it.
We’ve also got more than just Marketing in mind…
We want to create an infrastructure that can carry floating forward and weather future storms, not just the one we’re in now. The Buoy Project will evolve with the needs and the desires of the industry, and we already have some things in the works.
While that’s very theoretical, we’ve got a lot of ideas we want to pursue, but only if you want to be a part of them! If you’d like to know more about our proposed timeline, or about more specifics for the project as a whole, check out the main page for The Buoy Project.
We’ve felt the community come together now more than ever, and we want to use this momentum to really help achieve something big for the industry. Check it out and see for yourself and let us know what you think.
The Float Tour Blog – Issue #9
The Float Tour makes a stop in Tulsa, OK to visit Dr. Justin Feinstein’s Float Clinic and Research Center at the Laureate Institute of Brain Research (LIBR).
Rather than following the usual path of incremental progress with its research, LIBR is tasked with pursuing alternative treatments that have a chance of “shooting the moon” and making potentially large leaps in medical progress. Float tanks are just the kind of technology they’re looking to explore.
Float Tank Centers for Sale
On our journey we found at least three owners who are actively looking to sell their float tank centers, and in all three cases the centers are doing well. Life often calls us in different directions than we expect.
In case you’re in the market for a pre-established business, without all the trials and tribulations of starting from scratch, here’s information on two centers that are, for the moment, available to swoop in on…
The Float Tour Blog – Issue #8
The desert is vast and the sun is harsh, but it doesn’t deter floating. We’re officially off the beaten path. From here, the float centers have become a bit more spread out. Everywhere we go, however, the people continue to be kind and eager to see us.
Everything in between Arizona and Texas is nestled in between some of the major manufacturers in the United States, providing some resources that other areas just don’t have. Areas that might find building out a center prohibitively expensive due to additional shipping costs, not to mention that real estate is cheaper than in major metropolitan areas, can save a bit of money when planning their buildout.
The Float Tour Blog – Issue #7
As we move further into the desert lands of America, we find that while the temperatures outside are downright unbearable, people seem to fall in love with the warm salty sensation that is float therapy.
The Float Tour Blog – Issue #6
San Diego, Palm Desert, and Landers California wrap up our visit of Float Tank Centers in California. We were fortunate to visit old friends, make some new ones, and even go to Float Camp!
The Float Tour Blog – Issue #5
As you may have read in Issue #4 of The Float Tour Blog, we began diving into the Los Angeles area float centers and visited the current largest float center around as well as the freshly opened second location of a long time float center owner.
There were so many to cover that we decided to split this into two blogs. In this issue, we round out our L.A. journey as we begin to head further south toward San Diego.
The Float Tour Blog – Issue #4
Los Angeles is a major hub for almost every industry in the world in one way or another. Building on the foundations of Hollywood and their harbor, it’s the 2nd largest city in the United States.
Given its population density, it’s large enough to support almost any industry, which for a burgeoning niche like float tanks is especially beneficial. Also, if you’ve ever experienced rush hour traffic on the I-405, you’ll know this city deserves to float.
The Float Tour Blog – Issue #3
Our travels brought the weary Minnie Winnie (our Winnebago, who we call the Minister Winchester for long), to beautiful San Francisco. The culture of floating is much more embedded in this city than many others.
There are nearly a dozen centers in the Bay Area, each one with its own personality and its own path to success. It certainly helps that Steph Curry uses a float center in San Francisco, even making a video endorsement of floating at the Reboot Float Spa which has generated a huge amount of public exposure for the local and even international industry.
In fact, let’s start there.
The Float Tour Blog – Issue #2
In this issue of The Float Tour Blog, we visit the first manufacturer stop on the tour. We then end this stretch of the journey by visiting the first manufacturers ever and float legends, Glenn and Lee Perry.
Floating While Pregnant
Upon gaining a doctor’s approval, there has been a growing trend of floating during pregnancy. Some take on floating to help reduce back pain while others just love to hear their baby’s heartbeat underwater. The following are some suggestions based on experience on how to comfortably float while pregnant.
