The float world is a confusing place. The industry is known to disagree on construction materials, ideal float techniques or frequency, and even the benefits of using a float tank. How does anyone in the float industry know who to trust?
Graham and Ashkahn discuss why the industry often feels like it’s full of misinformation and how it compares to other industries. They also offer solid advice on how to find the best information available.
Every once in a while, during a talk that a researcher is giving, or when pouring over old data about sensory deprivation, it’s easy to come across something called “Chamber REST”. The REST part is an acronym for “Restricted Environment Stimulation Therapy”. But what is it and how does it relate to floating?
Ashkahn and Graham take the time to fill us all in on the nuances of old sensory deprivation research and how it helped influence float tank research, as well as the important differences between them.
Most float centers have people float naked as the day they were born, but most ads and promotional videos and stuff show floaters in bathing suits. What’s up with that? Well, obviously fully nude images on Facebook or something will probably get flagged, so how do you deal with this situation? Nude models? No?
Ashkahn and Graham break down the problem, their own frustrations with it, and how they’ve dealt with it at Float On.
Recently, Float On ran a big discount for the summer season. It’s become a bit of a tradition and the mailing list every year that gets this notification is really large.
In this episode, Ashkahn and Graham share the success of the sale, as well as comparing it to the previous few years. They dive into the real numbers from the shop and the impact of changing just a few words and numbers on the sale to get it to perform as best as possible.
What’s the best policy for a float center that wants to add massage? Do they hire on the Licensed Massage Therapist (LMT) as an employee, or do they bring them on as an independent contractor? Or what about just letting them rent a room in their business and not having to worry about it.
Dylan Calm of The Art of the Float podcast is in the studio with Ashkahn and Graham to discuss this issue, since his float center, The Float Shoppe, offers massage as well as other services, unlike Float On.
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