Customers who color or perm their hair might not want to let it get wet while floating. While Graham and Ashkahn are sympathetic to those issues, as far as they know, there isn’t really a great solution for them.
This is another one of those questions that seems simple but as soon as Graham and Ashkahn start explaining a few things, you realize that there’s a lot of complicated information in the background. A “SSBASAGAASEAFTYRTTALOCIITB”, if you will.
The guys take this opportunity to deep dive on the complex conversation of chlorine and why it’s problematic for the float industry, along with several caveats of the benefits and usefulness of it as a disinfectant.
Every float center has their own tricks to pricing, appealing to first time customers, and encouraging repeat business. One of the most common is using a three float intro pack that usually offers three floats at a 3 for the price of 2 package. Given how prevalent these are, do they work really well? Is this something that will soon become industry standard? What else needs to be considered before offering a package like this?
Graham and Ashkahn provide their thoughts on this pricing trend and how Float On does pricing (admittedly very differently than a three float intro pack) and what to consider for each float center that looks at this option.
It’s easy to listen to this podcast, day in and day out, and think to yourself “why would ANYONE put up with all these issues?” Graham and Ashkahn describe what keeps them, and probably everybody in the industry, in the difficult business of putting strangers in salty boxes and the wonderful life changing experiences that come with it.
It’s possible that everyone in the float industry intuitively knows that it’s a different sort of business, but what are the tangible ways in which it’s different? As Ashkahn says at the start of the episode, every question in this podcast is kind of a long form answer to this question.
Graham and Ashkahn tackle this problem together, and answer everything from the practical to the philosophical, ranging from lack of expertise in the industry, to the sense of camaraderie that doesn’t seem to exist anywhere else.
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