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The Float Tour Blog – Issue #17

The Float Tour Blog – Issue #17

We hosted our second Float Tour Workshop here in Toronto and stayed in town a bit longer than we normally do, allowing us to get acquainted with the city. The sprawling metropolis is an amalgamation of old world pioneering days and modern multiculturalism. It was founded in 1787, and some of the currently standing buildings pre-date even that. Ancient architecture stands next to contemporary monoliths, weaving a tapestry of antiquity and avant-garde in this fair city.

The Float Tour Blog – Issue #15

The Float Tour Blog – Issue #15

New York is where it’s at, and it’s arguably the busiest place on the planet. People here live fast-paced lives and rarely – if ever – have time to slow the fuck down and enjoy themselves.

Just like Jersey, people here also see skepticism as a point of pride, and take it to an even greater extreme. All of this makes New York a sort of “proving grounds” for floating: if it can make it in New York, it can make it anywhere.

The Float Tour Blog – Issue #14

The Float Tour Blog – Issue #14

The Garden State houses probably the highest concentration of float tanks on the East Coast. Jersey is a gateway to the major metropolitan areas nearby: New York City, Philadelphia, and Washington D.C.

This convenience has made Jersey the suburban hub for every major industry on the East Coast for generations, giving it the highest population density of any state in the U.S. This is fantastic for the float industry; if there’s one statistic that correlates with successful float centers, it’s population density.

Fancy Acronyms for your Business Plan: TAM, SAM, and SOM

Fancy Acronyms for your Business Plan: TAM, SAM, and SOM

In this post, we’ll be looking at those enigmatic acronyms: TAM, SAM, and SOM, which are the backbone for the market analysis section of your written plan. We’ve helped a couple hundred float centers to develop their business plans, and we’ve found that this one area generates the most questions, and seems to generally be the most difficult to wrap your head around.

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