While Ashkahn is off doing whatever it is Ashkahn does when not on the podcast, Graham sits down with Jake Marty the Float On construction guy (and co-owner of Float On), to talk about Quietrock.
Now before you rush to the Resources section to see which ones are best, this episode lays out the reason to use Quietrock, when (and how) to compromise for more affordable options, and where you may not want to use this when planning your build out.
Some communities have a much higher retiree population than others. It can be difficult to reach customers who don’t utilize social media as much, so how do you get their attention?
Derek and Graham strategize on how to market to the retiree community for float centers. This episode is filled with bingo jokes, rambling examples, and solid advice for reaching out to any demographic that may not spend a lot of time on social media.
Alright, this is a dense episode. Ashkahn is busy planning the Float Conference still, so Derek and Graham nerd out on marketing books (and blogs, and podcasts) to give the industry some of their top recommendations for marketing books that might be helpful for the float industry (or anyone, really).
Check the resource in this episode for links to all their recommendations!
Facebook gets a lot of attention on this podcast when it comes to talking about marketing on social media, but what about Instagram? It seems to be getting more and more popular, are Instagram ads just as good as Facebook then? Why or why not?
Derek tackles this question with Graham in tow and explains the nuances of the different platforms and why you’d post on one and not the other, despite that they are both owned by the same company.
Is it a good idea to change the name of a float center after buying it from someone else? As the industry gets older, more and more people are going to have to answer this question.
Branding is definitely part of the equity of a business and you purchase everything that comes with it. But can you put a price on being happy with your business and making it feel like your own?
Derek and Graham tackle these questions while Ashkahn is away for the Conference.
Graham and Derek break down the ins and outs of what, exactly, a marketing funnel is and how to develop one when speaking to banks and investors.
If this is something you don’t understand, you’re not alone! Graham consistently explains how a marketing funnel works in the Apprenticeship every year to a bewildered class. Don’t be afraid to take notes and ask questions.
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