Customers are great, but getting those customers to commit to returning on a regular basis is even better. There are a few different schools of thought in regards to encouraging return customers, but they’ll generally fall into two main categories, Memberships and Packages.
We’re going to provide a little insight into how to utilize each of them at your center.
Marketing is one of those words that has a lot of different meanings from one person to the next. Personally, I’ve studied marketing in one way or another for the past 20 years. I suppose you can say I’m a marketing nerd (I’ll wear that badge proudly). I even annually budget myself a different marketing conference to go to… for fun.
On their own, float tanks have a limit to their profits. Retailing has the potential to bring extra money into your shop, but it also requires a lot of work and attention on your part to really be successful at it. At Float On, our retail contributes 6.5% towards our overall sales and 3% of total profit. While this might not seem like a large contribution, depending on your sales, it could end up paying the wages of a whole extra employee.
We’re all about giving out free float sessions as a marketing strategy. However, when you give out 700 floats, there can be some concerns. Find out what happens when we set out to make Float On one of “The Top Things to do When Visiting Portland.”
Floating is great for a vast diversity of people, but it is really great for travelers. Hours sitting on a cramped plane, surrounded by stimulation, going through the dreaded airport processes, disrupted bio-clock rhythms… the list can go on. All of these things can easily be mitigated by the float experience, wiping away the tensions of travel, and leaving people energized and refreshed for the next adventure!
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