by Derek W Wyatt | Marketing, Operating
A couple of weeks ago, I had the opportunity to attend Copyblogger’s Authority Rainmaker Conference in Denver, Colorado. As a self proclaimed marketing nerd, this was an opportunity to mingle with my people. I believe no matter how much experience you have in...
by Marshall Hammond | Marketing, Operating
Why Have an Intern Program? I (Marshall) started my career in floating as an intern, coming in to the shop each Monday to learn about floating, sanitation, and better understand the intricacies of construction projects. For every four hours I worked, I was expected to...
by Frank Ciavarello | Marketing
There’s a marketing mantra here at Float On that we thought might be useful to share. Especially for people at the more early stages of their float center. The mantra is simple, but it’s an integral part of our marketing philosophy, and can go a long way in...
by Derek W Wyatt | Marketing
So… You want to start a float center? One of the first thing people do is they begin researching. They scour the internet for float tank information in preparation for holding educated conversations with future customers. After all, you will be seen as the expert, so...
by Derek W Wyatt | Marketing
A few years ago, if someone published information online about floating, chances are that it would spread quickly. There wasn’t much available and what was available only had a small tight-knit circle to disseminate through. As the industry is growing, there are...
by Frank Ciavarello | Funding, Marketing
Have you ever tried to look up market statistics or information for float centers? If so, you’ve probably been left a little disappointed. Mining for float industry data means coming to the unfortunate realization that the internet doesn’t actually have everything on...