Social media seems to be the only marketing platform that anyone talks about anymore. How to do facebook ads, when to post on Instagram, how to improve Google SEO… it’s a broad topic that seems to dominate the conversation in marketing. 

Ashkahn and Derek explain not only why it seems this way, but the misconception of relying too heavily on social media in marketing strategies, as well as a defense of social media as a platform.

Derek and Ashkahn give the low down on pitching memberships to customers. A lot of float center owners don’t want to come off as pushy sales people after people get out of their floats. 

Ashkahn sympathizes with this a lot, since that’s exactly how he felt when he first started selling memberships for Float On. He and Derek suggest a perspective shift on the idea of memberships, as lots of customers end up being appreciative of the opportunity, and don’t feel like they’re being overly pitched to. 

If float tank water is safe, in part because of all the salt, then why is there such a huge emphasis in the industry for water treatment? After all, there haven’t been any reports of anyone getting sick because of floating.

Ashkahn and Graham tackle this question and challenge the idea on its face, because, well, just because something hasn’t been reported doesn’t mean it doesn’t happen, and given how little is known about water treatment in float tanks, it’s a good idea, as an industry, to minimize the risk of infections and illness as much as possible. Really, there’s a lot of reasons, from peace of mind, complying with health regulation standards, and even marketing, to maintain your float tank solution to as high a standard that you can. 

Graham and Ashkahn discuss soundproofing windows of a float center, but first they talk about which situations may even warrant soundproofing in the first place. It may be that soundproofing is better prioritized elsewhere.

If you do decide to soundproof your window, the guys give you some tips on how best to do it and what to look for when picking out which type of glaze you may want along with a few other options. 

If there’s one thing Ashkahn and Graham have learned, it’s reopening. Float On has had to shut down for repairs so many times over the years that they’ve got the process down to a science. 

They share their secrets for making sure you have a full week after opening, build momentum, keep your members happy in the downtime and throw a kickin’ reopening party!

Graham and Ashkahn talk about what it’s like when inspiration strikes, how they chase their floaty muse to a solid marketing idea and form it into an actionable plan. 

The reality is that it mostly involves a lot of listening and willingness to try, and fail at, new things. As with so many things, play to your strengths, focus on the things you’re passionate about and the rest is practice. 

Ashkahn and Graham talk about how the Float Conference has been going since they handed off the reigns this year. Big decisions are still incoming, but there’s a lot of ways you can help out or get involved. 

If you’d like to offer your help, services, or suggestions for the new Non-profit of the Float Conference, or if you’d just like updates to how it’s going and where it might be held next year, email conference@floathq.com, and the Conference will know to contact you. 

While they haven’t tried it themselves, Ashkahn and Graham liberally distribute their opinions on the use of VR in float tanks and what they think might be better, using it before, after, or during a float.

A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.

Graham and Ashkahn talk about A/B testing (or “the old onesie-twosies” as Ashkahn says) and how it can be used to improve a float center’s website.