Graham and Ashkahn take a break from all the doom and gloom of the float world to talk about the amazing things that floating has brought them. What they love, the things that surprised them, and the many ways in which they’re inspired to stick with it and pioneer in this wild and crazy industry.

Sometimes, the hardest part of starting any project is to just take the leap of faith complete step one. 

With some words of encouragement and caution, Graham & Ashkahn channel their inner Tony Robbins and encourage a highly knowledgeable aspiring float center owner, to trust their gut and start their float center.

How long should you run the filtration system for between floats? It’s an eternal question that has plagued float center owners since the dawn of time (Or at least until 1978 when the first float center opened up). 

Ashkahn and Graham break down the science behind why you should filter for as long as you do and how to properly plan for it. This densely packed episode is filled to the brim with a summary of knowledge on water dilution, filtration, flow meters, and water sanitation brought over to float tanks from the pool and spa world. Take notes as you listen, there’s a lot to assess.

Recognizing that your employees rock is one of the most valuable traits an employer can have, but only as long as said employer is able to properly acknowledge that appreciation. 

Graham and Ashkahn share their take on rewarding employees for their hard work and how to make it count when you want to give them a gift. The duo has no shortage of examples of how they’ve shown their appreciation at Float On, and this episode is dense with examples of nice gifts and rewards to provide staff, from the practical to the symbolic. 

The question asker today calls out Graham and Ashkahn on their most common marketing tip: giving away free floats!

The guys are put on trial and forced to defend the practice from someone who has experienced some major fallout from giving out floats to people. They offer some solid advice on how to make sure your free floats reach maximum effect and reassurance in the fact that it’s a relatively low risk practice.

Graham and Ashkahn have some fun and talk about all the crazy things they’d add to Float On if money were no object. They cover everything from the impractical to the insane. And Ashkahn reveals his love of robots… and sandwiches.

There are rumors everywhere in the float industry about float centers billing insurance for floats and how they pulled it off. This podcast is no exception! 

Listen to Graham and Ashkahn opine on the hypothetical and the barely confirmed tales they’ve heard about the possibility of float centers getting that sweet sweet insurance payout, and then listen to the guys talk about the realities of accepting insurance and how it’s not all it’s cracked up to be.

Graham and Ashkahn take on the unenviable task of talking about the harsh realities that the float industry will likely face in an upcoming recession, as well as how to be prepared for it. 

The guys discuss what it was like for Float On opening during 2010, and the pragmatic view of the things most likely to get cut and who will and likely won’t survive an economic downturn. 

One of the most amazing things about the float industry is how open and friendly everyone is. Every float center we’ve ever talked to has stories about receiving help, advice, or information from another center or offering it themselves. It makes sense that float center owners would want to pass this goodwill on to the next enthusiast who comes knocking, but it can get a little time consuming talking to everyone. 

Graham and Ashkahn share advice on how to enthusiastically and efficiently talk to new floaters without burning yourself out or make it feel like you’re having the same conversation 100 times in a row.