This is another fantastic episode that challenges the question on its face. 

Graham and Jake (still no Ashkahn, unfortunately, but he is in the intro) talk about soundproofing basics and what type of insulation is a good idea for your float rooms. As it turns out, insulation isn’t doing much of the heavy lifting though, so soundproofing probably isn’t the highest priority when selecting insulation. 

Graham and Jake are in the studio again while Ashkahn plots his marvelous float industry event. 

This time the guys are talking about how to make a float room ADA compliant. Lots of it is going to vary from state to state (and sometimes even city to city) but there are some useful tips and tricks for making sure you hit all the right marks for compliance when planning your build out. 

Jake and Graham share construction ideas, ways to think about ADA requirements, and some fun stories about Float On’s own adventures in making their building  accessible. 

While Ashkahn is off doing whatever it is Ashkahn does when not on the podcast, Graham sits down with Jake Marty the Float On construction guy (and co-owner of Float On), to talk about Quietrock.

Now before you rush to the Resources section to see which ones are best, this episode lays out the reason to use Quietrock, when (and how) to compromise for more affordable options, and where you may not want to use this when planning your build out. 

Some communities have a much higher retiree population than others. It can be difficult to reach customers who don’t utilize social media as much, so how do you get their attention?

Derek and Graham strategize on how to market to the retiree community for float centers. This episode is filled with bingo jokes, rambling examples, and solid advice for reaching out to any demographic that may not spend a lot of time on social media. 

Alright, this is a dense episode. Ashkahn is busy planning the Float Conference still, so Derek and Graham nerd out on marketing books (and blogs, and podcasts) to give the industry some of their top recommendations for marketing books that might be helpful for the float industry (or anyone, really).

Check the resource in this episode for links to all their recommendations!