Facebook gets a lot of attention on this podcast when it comes to talking about marketing on social media, but what about Instagram? It seems to be getting more and more popular, are Instagram ads just as good as Facebook then? Why or why not?

Derek tackles this question with Graham in tow and explains the nuances of the different platforms and why you’d post on one and not the other, despite that they are both owned by the same company. 

Is it a good idea to change the name of a float center after buying it from someone else? As the industry gets older, more and more people are going to have to answer this question.

Branding is definitely part of the equity of a business and you purchase everything that comes with it. But can you put a price on being happy with your business and making it feel like your own? 

Derek and Graham tackle these questions while Ashkahn is away for the Conference. 

Graham and Derek break down the ins and outs of what, exactly, a marketing funnel is and how to develop one when speaking to banks and investors.

If this is something you don’t understand, you’re not alone! Graham consistently explains how a marketing funnel works in the Apprenticeship every year to a bewildered class. Don’t be afraid to take notes and ask questions. 

Derek and Graham talk about video content, and how to use it effectively on social media. There’s a lot of wisdom in keeping videos short and to the point, but they also recommend keeping them low tech (unless you can go really high tech). 

Derek also issues a challenge for every float center listening, by September, everyone should go out and film a testimonial video and post it on social media. If you do, let Derek know by sharing it with the Float Tank Solutions facebook page.

In this sports analogy laden episode, Graham and Derek talk about effective copywriting tactics when writing out an email to the loyal customers of float centers across the globe. 

They line out the importance of focusing on a short, sweet, and simple message, while outlining some strategies at Float On that are used with that in mind.