Learn best practices for starting and running a float center:
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These are challenging times for all of us, and many float centers (ourselves included) have decided to temporarily shut down to help stop the spread of coronavirus. Our team got together yesterday to figure out what we need to do to put our shop into hibernation mode, and we thought we’d share the list we came up with to help out anyone else who is in a similar position.

Best of luck to everyone going through this. We know we’ve seen a wellspring of kind words and support from our community when we decided to shut down, and we’re sure you have too. It’s nice to know the float world will be supported when we’re all on the other end of this.

Of course, if there’s anything that you’ve done in your own closure that you don’t see here, please send it along and we’ll update this list as suggestions come in.

Float Tank Solutions

Float Tank Solutions
Shop Hibernation Checklist

After the last float
  • Do a full cleaning and disinfection pass across your center.
  • Deal with your mail and package deliveries. You may need to put up a sign for your mail person, stop your mail from being delivered, or attempt to cancel or reroute any packages that are already on their way.
  • Stop any automatic deliveries you have for any shop supplies.
  • Make sure your HVAC system is set to run the whole time.
  • Remove any food and beverages that can’t be stored for longer periods of time.
  • Remove cash and any other valuables.
  • Forward incoming calls and set up an appropriate voicemail (make a task to change the forwarding and voicemail when you re-open)
  • Put bleach into washer and dishwasher and run them, then leave doors slightly open
  • Consider putting out ant traps, if it’s appropriate for your area
Daily Ongoing Maintenance
  • If your float tank doesn’t automatically run your pumps, go in twice a day to run them. This will both provide your float solution with its cleaning cycle, and prevent any salt crystallization from happening inside of your pipes and filtration equipment. Make sure to open the doors on your float tanks to let them air out while you’re there.
  • Balance any levels of chemical treatment that you use (like hydrogen peroxide)
  • Run the showers once a day to prevent any sort of buildup in the pipes
  • Make sure to put water down all of your floor drains to keep your p-traps filled (so you don’t get sewer gas coming out)
  • Empty your dehumidifiers (if you have any)
  • Consider leaving some lobby lights on to deter vandalism
  • Clean up any garbage outside the shop. It’ll help keep your city looking nice, and will also help deter vandalism.
  • Answer voicemails
  • Answer emails
  • Answer social media inquires
  • Collect physical mail
  • Water any plants you may have (or take them to your house).
Weekly Ongoing Maintenance
  • Replenish any water in your tanks that has been lost to evaporation (you may need to add a little salt as well).
  • Do a disinfection pass on the inside of your tank walls and ceiling. It’s still a very hot and humid environment, and you want to make sure you’re preventing any mold growth.

There are, of course, other things to consider like communication with your customers and taking care of your members. You may be looking at laying off part, or all, of your staff temporarily so they can claim unemployment benefits. The next couple weeks are also going to be a good time to work on your marketing, to make sure that your customers are ready to float when you re-open.

We’re keeping the list above to just the operational side of things for now, but we’ll be releasing more over the coming days and weeks about what we’re doing at Float On to get through this.

Stay well,
Graham and Ashkahn

You got this

How Marketing Strategies Evolve – DSP 230

How Marketing Strategies Evolve – DSP 230

Graham and Ashkahn wax nostalgic in this episode tracing back the history of Float On to its origins. They were younger, bright eyed and the world felt full of possibility. How they advertised floating was a whole different beast back then, too. Part of it was how different the industry was, part of it was how different awareness in Portland was, and parts of it were just about Float On still being a young business.

The guys share their successes, lessons, and bold faced mistakes they made along the way in learning how to deal with the idea of filling tanks, as well as some of the constants that have remained throughout the years.

How Marketing Strategies Evolve – DSP 230

Future Proofing Float Tanks – DSP 229

Float Tanks are expensive. Purchasing tanks can easily end up being half of your opening costs when starting out, so it makes sense to want to purchase tanks that have a long lifespan. 

Thinking about which float tank manufacturers might last the longest, though, is probably not the way to think about this issue. For one, it’s impossible to tell what manufacturer is going to be around the longest. What’s more, if anything does break, the vast majority of the time you don’t need to go to the manufacturer to get it fixed in the first place. 

Ashkahn and Graham share their thoughts on proper float tank care and the steps any float center owner should take when considering a tank. 

How Marketing Strategies Evolve – DSP 230

How to Run Experiments with Floaters – DSP 228

It’s important to acknowledge that float center owners without a scientific background probably shouldn’t be running experiments on floaters willy nilly. It should also be noted that Graham and Ashkahn aren’t scientists, despite being huge fans of self-experimentation. 

There has been a lot of talk recently, however, of float centers collaborating with student researchers to help run experiments, though. Graham and Ashkahn discuss (with a fair amount of levity) what it might take to properly run experiments in a float tank, which they understand is no easy task. 

How Marketing Strategies Evolve – DSP 230

What are Good Plants to Have in a Float Center? – DSP 227

Plants give life, both aesthetically and literally, to any room they’re placed in. The environment inside a float center, however, can be the absolute worst place for certain plants, even ones that would normally be considered fine for your local area. 

Graham and Ashkahn pull in Jordan to talk about different plants that thrive in a humid float center environment and some tips on how to take care of them.

How Marketing Strategies Evolve – DSP 230

Getting Salty With Speakers: Roy Vore – DSP 226

With the Float Conference coming up, Graham and Ashkahn are talking with lots of really smart people who will be presenting this year. It’s not every day that they get to ask molecular biologists questions about float tank sanitation, so they decided to take the opportunity to ask the experts the questions that the industry needs answers to.

Today Roy Vore is taking time to share some of his knowledge about microbiology and water sanitation, along with his work in the pool and spa industry.

Why we’re Excited for the 2018 Float Conference!

Why we’re Excited for the 2018 Float Conference!

It’s Float On’s final year hosting the Float Conference this year. The wails from all our floaty friends can be heard throughout the galaxy as we mourn the end of an era. But, please, dry your eyes, float industry, because this year is going to be amazing.

There’s absolutely no way we’re not going out with a bang, so buckle up and buy your tickets. We’re planning on making this the best Float Conference yet! We have fresh speakers, amazing activities, new podcasts, and a very full schedule. Everything is going to be bigger and better and the parties are going to be off the hook!

Here’s a little bit from some of us putting this event together about what we’re excited about this year.

How Marketing Strategies Evolve – DSP 230

How Often Does Float On Party? – DSP 225

Ashkahn and Graham have developed a bit of a reputation over the years within the industry as party animals. Anyone who has met them can confirm this to be true. But how often to the throw parties at Float On? What are good occasions for float center parties and how do you throw one? 

The guys share their party philosophy and offer some nice tips and tricks for throwing a sensory deprivation shindig. 

How Marketing Strategies Evolve – DSP 230

Is there a “Best” Float Position? – DSP 224

Ashkahn and Graham thoroughly debunk the myth of a “best” float position. The Float On boys explicate their philosophy that there is no right way to float and instead talk about all the different positions they enjoy floating in. They learn more about each other than they expected to in the process. 

How Marketing Strategies Evolve – DSP 230

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

How many times has a float center owner had a first time floater come out of the tank and said something along the lines of “that was amazing! I need to do this every week!” and then they never see that person again? How do you get them to come back without committing to a membership or a high ticket package of floats? 

Ashkahn and Graham share their thoughts on this exact problems and some of the creative solutions they’ve implemented at Float On to combat it. The key, for them, has been keeping it simple and making it accessible.