These are challenging times for all of us, and many float centers (ourselves included) have decided to temporarily shut down to help stop the spread of coronavirus. Our team got together yesterday to figure out what we need to do to put our shop into hibernation mode, and we thought we’d share the list we came up with to help out anyone else who is in a similar position.
Best of luck to everyone going through this. We know we’ve seen a wellspring of kind words and support from our community when we decided to shut down, and we’re sure you have too. It’s nice to know the float world will be supported when we’re all on the other end of this.
Of course, if there’s anything that you’ve done in your own closure that you don’t see here, please send it along and we’ll update this list as suggestions come in.
Float Tank Solutions
Shop Hibernation Checklist
After the last float
- Do a full cleaning and disinfection pass across your center.
- Deal with your mail and package deliveries. You may need to put up a sign for your mail person, stop your mail from being delivered, or attempt to cancel or reroute any packages that are already on their way.
- Stop any automatic deliveries you have for any shop supplies.
- Make sure your HVAC system is set to run the whole time.
- Remove any food and beverages that can’t be stored for longer periods of time.
- Remove cash and any other valuables.
- Forward incoming calls and set up an appropriate voicemail (make a task to change the forwarding and voicemail when you re-open)
- Put bleach into washer and dishwasher and run them, then leave doors slightly open
- Consider putting out ant traps, if it’s appropriate for your area
Daily Ongoing Maintenance
- If your float tank doesn’t automatically run your pumps, go in twice a day to run them. This will both provide your float solution with its cleaning cycle, and prevent any salt crystallization from happening inside of your pipes and filtration equipment. Make sure to open the doors on your float tanks to let them air out while you’re there.
- Balance any levels of chemical treatment that you use (like hydrogen peroxide)
- Run the showers once a day to prevent any sort of buildup in the pipes
- Make sure to put water down all of your floor drains to keep your p-traps filled (so you don’t get sewer gas coming out)
- Empty your dehumidifiers (if you have any)
- Consider leaving some lobby lights on to deter vandalism
- Clean up any garbage outside the shop. It’ll help keep your city looking nice, and will also help deter vandalism.
- Answer voicemails
- Answer emails
- Answer social media inquires
- Collect physical mail
- Water any plants you may have (or take them to your house).
Weekly Ongoing Maintenance
- Replenish any water in your tanks that has been lost to evaporation (you may need to add a little salt as well).
- Do a disinfection pass on the inside of your tank walls and ceiling. It’s still a very hot and humid environment, and you want to make sure you’re preventing any mold growth.
There are, of course, other things to consider like communication with your customers and taking care of your members. You may be looking at laying off part, or all, of your staff temporarily so they can claim unemployment benefits. The next couple weeks are also going to be a good time to work on your marketing, to make sure that your customers are ready to float when you re-open.
We’re keeping the list above to just the operational side of things for now, but we’ll be releasing more over the coming days and weeks about what we’re doing at Float On to get through this.
Stay well,
Graham and Ashkahn
How Many Times Should A Float Center E-mail about Deals? – DSP 202
Let’s say you’ve got a discount going on and you’re counting on your email mailing list to get some traction. How many times should you email? A lot? A little? Well, the answer depends on who you ask and your own business philosophy.
Ashkahn and Graham share Float On’s philosophy on reaching out to mailing lists and how they reached those conclusions.
Should my Float Center Have Dynamic Pricing? – DSP 201
Dynamic pricing AKA changing prices based on demand or availability, is a pretty common tactic in certain industries. Airlines do it with tickets. Restaurants and bars do it with “happy hour” to get people to come in during slow times.
Graham and Ashkahn weigh in on this practice as it pertains to the float industry and, if you are going to do it, how to do it right so you get the most bang for your buck without confusing your customers.
How Many Managers Does it Take to Run a Float Center? – DSP 200
Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion.
So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business. Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.
Float Centers in Hip Neighborhoods – DSP 199
Do float centers in the hip part of town do better than ones on the outskirts? Graham and Ashkahn are well versed on this in that Float On is in a fairly hip part of Portland.
The guys break down some of the benefits of being one of the “cool” businesses in town as well as some of the serious drawbacks. Naturally, things like foot traffic aren’t as important. Almost no one walks into a float center and hops in a tank off the street. So there are fringe benefits to it, like awareness, but if you decide on going to a different part of town, then you’re not automatically doing a disservice to your brand.
Can You Clean a Float Tank with Vinegar? – DSP 198
You have to change out your float tank water eventually. Is it a good idea to give your float tank a vinegar cleanse when you do? is that effective? Is it too much work for the results? Are there better solutions to keep your tank clean and fresh?
Graham and Ashkahn discuss while providing assurances like “either you’re not crazy or we’re all crazy”, so that’s nice.
Take Part in the 2018 Float Industry Report
We’re gathering responses for our 2018 Industry Report through the end of June, and we once again need your help.
Please take a brief moment to answer a few questions about your float center (or future float center) – it may be the easiest thing you can do to contribute to the growth of floatation around the world.
Have you Experienced Challenging Floats? – DSP 197
Graham and Ashkahn share stories about their most challenging floats. Everything from extreme physical discomfort to literally staying in too long.
They also share stories of floats from friends and customers that they’ve accumulated over the years and discuss the value of experiencing these difficult moments in the tank and how you might approach them when one occurs at your center.
What’s the Best Representation of Float Tanks in TV or Movies? – DSP 196
It happens every once in a while, a tv show or a movie will feature a float tank and the entire industry gets a jolt as if to say “we made it to the big time!”
But not all float tank cameos are created equal, so which one does it the best? What is the best representation of floating in media? Graham and Ashkahn go through the list of everything from Altered States to Stranger Things to find out what it is.
Is it Bad for Float Centers to Always be Running Discounts? – DSP 195
Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.
Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats.
What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194
Welcome back to Social Media Week!
After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.
In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.
