These are challenging times for all of us, and many float centers (ourselves included) have decided to temporarily shut down to help stop the spread of coronavirus. Our team got together yesterday to figure out what we need to do to put our shop into hibernation mode, and we thought we’d share the list we came up with to help out anyone else who is in a similar position.
Best of luck to everyone going through this. We know we’ve seen a wellspring of kind words and support from our community when we decided to shut down, and we’re sure you have too. It’s nice to know the float world will be supported when we’re all on the other end of this.
Of course, if there’s anything that you’ve done in your own closure that you don’t see here, please send it along and we’ll update this list as suggestions come in.
Float Tank Solutions
Shop Hibernation Checklist
After the last float
- Do a full cleaning and disinfection pass across your center.
- Deal with your mail and package deliveries. You may need to put up a sign for your mail person, stop your mail from being delivered, or attempt to cancel or reroute any packages that are already on their way.
- Stop any automatic deliveries you have for any shop supplies.
- Make sure your HVAC system is set to run the whole time.
- Remove any food and beverages that can’t be stored for longer periods of time.
- Remove cash and any other valuables.
- Forward incoming calls and set up an appropriate voicemail (make a task to change the forwarding and voicemail when you re-open)
- Put bleach into washer and dishwasher and run them, then leave doors slightly open
- Consider putting out ant traps, if it’s appropriate for your area
Daily Ongoing Maintenance
- If your float tank doesn’t automatically run your pumps, go in twice a day to run them. This will both provide your float solution with its cleaning cycle, and prevent any salt crystallization from happening inside of your pipes and filtration equipment. Make sure to open the doors on your float tanks to let them air out while you’re there.
- Balance any levels of chemical treatment that you use (like hydrogen peroxide)
- Run the showers once a day to prevent any sort of buildup in the pipes
- Make sure to put water down all of your floor drains to keep your p-traps filled (so you don’t get sewer gas coming out)
- Empty your dehumidifiers (if you have any)
- Consider leaving some lobby lights on to deter vandalism
- Clean up any garbage outside the shop. It’ll help keep your city looking nice, and will also help deter vandalism.
- Answer voicemails
- Answer emails
- Answer social media inquires
- Collect physical mail
- Water any plants you may have (or take them to your house).
Weekly Ongoing Maintenance
- Replenish any water in your tanks that has been lost to evaporation (you may need to add a little salt as well).
- Do a disinfection pass on the inside of your tank walls and ceiling. It’s still a very hot and humid environment, and you want to make sure you’re preventing any mold growth.
There are, of course, other things to consider like communication with your customers and taking care of your members. You may be looking at laying off part, or all, of your staff temporarily so they can claim unemployment benefits. The next couple weeks are also going to be a good time to work on your marketing, to make sure that your customers are ready to float when you re-open.
We’re keeping the list above to just the operational side of things for now, but we’ll be releasing more over the coming days and weeks about what we’re doing at Float On to get through this.
Stay well,
Graham and Ashkahn
Choosing Facebook Ad Options for Float Centers – DSP 193
Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook.
Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.
Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.
What the Hell is Facebook Pixel? – DSP 192
Welcome back to Social Media Week!
A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.
Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.
Can you Cross Post to Different Social Media Platforms? – DSP 191
Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.
Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms.
How Often Should I Post on my Float Center’s Social Media? – DSP 190
On the second day of social media week, Ashkahn and Graham ask Derek how often float centers should post as well as what makes good content.
Derek lays out practical tips for how to schedule your social media (DON’T AUTOMATE), as well as what makes a good post. Facebook has several algorithms to limit your reach depending on the post so it’s important to avoid certain keywords and post topics to reach the broadest audience without paying for it.
What are “Good” Social Media Numbers for Float Centers? – DSP 189
Not everyone is a social media wizard, but fortunately for Social Media Week, Derek is here to answer all the questions the float industry might have, from the obvious to the obscure.
In this episode, Derek, Graham, and Ashkahn discuss what it means to have good social media engagement. The effect of things like Facebook likes, reacts to posts, and how to cultivate those.
Can you Float During a Lightning Storm? – DSP 188
Certain areas are prone to particular natural events. Some more terrifying for float centers than others. Lightning storms come to mind. Because water is conductive and the last thing you want in your float tanks are electrocuted customers.
So, is it a bad idea to float during lightning storms or does it even matter? Graham and Ashkahn weigh in with a heavy dose of skepticism and repeated calls to consult with a professional electrician before making any big decisions.
How to Choose the Perfect Float Tank – DSP 187
One of the biggest decisions you have to make for your float center is what tank to choose. This is what your business is based around. So how do you go about making this decision? A lot of newer float center owners want to know what the “Best Tank” is. The reality is that there isn’t some clear front runner in float tank quality. Every tank has it’s strengths and weaknesses. It really depends on what you’re looking for and what you want to spend.
Graham and Ashkahn share what they think are the most important things to consider when choosing your float tank.
The Daily Solutions Podcast – Our Top 5 Episodes from May
The seasons are changing now. It’s hard to believe it’s already June, but it certainly is welcome. The weather’s warm, birds are chirping, plants are pollinating, and we have another list of Top 5 episodes of the Daily Solutions Podcast. There really are some amazing...
How to get Building Plans Before you Have a Building? – DSP 186
Often times banks will want your building plans to approve your business loan, but you can’t purchase a building before the loan is approved. Sometimes health departments will want to know which tanks you’ll get before they’ll approve your business which can also hold up your bank loan. It feels like a Catch-22 and has definitely infuriated plenty of float center owners just starting out.
Graham and Ashkahn lay out the confusing battle you’ll have to take on to get your business started and the ways in which you can get approved, plus the silver linings these extra hoops can offer you.
How to Deal with Humidity in Float Rooms – DSP 185
Humidity can be a subtle, difficult, and persistent challenge for a lot of float centers. Aside from just the massive amount of humidity that a float tank can create, showers also generate a lot of humidity. This can be a challenge for your construction, your soundproofing, and your floater’s comfort.
Fortunately, everyone has to deal with this issue, so there’s a lot of tips out there. Unfortunately, there isn’t an exact science on the best humidity for float rooms as of yet. Graham and Ashkahn unmuddle this quandary a bit before muddling it back up again.
