Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

There’s enough float centers out there now to have some established naming conventions for centers. It can feel like all the good names are already taken. Fortunately, Graham and Ashkahn have taken the time come up with a list of a few floaty sounding names that are so far not taken but totally awesome.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Hey there, this is Graham here.

Ashkahn: Hi there, this is Ashkahn.

Graham: And today’s question is, “brainstorming names for float center, any suggestions? So many good ones seem to have already been taken.”

Ashkahn: Well yeah, boy do we have some suggestions for you.

Graham: Yeah, I wish we could open like, a float center every day, just for the process of naming it.

Ashkahn: Yeah, we sat down in preparation for this question and came up with some things I think we would have named Float On, have we not gone with the name Float On.

Graham: And that probably other float centers are fools for not taking before this.

Ashkahn: Yeah, let’s read through some of these here.

Graham: Well first of all, you’re in good company if you decide to include the word float in your actual title. That’s a common one.

Ashkahn: There’s a lot of those.

Graham: Yeah, salt’s another one people like to put in there. Relax.

Ashkahn: Buoyant.

Graham: REST.

Ashkahn: REST. Lots of REST puns.

Graham: Yeah. Yeah. Float, did I mention float? They love putting that in there.

All right, so number one up here is Buoyant Break that we got for you.

Ashkahn: And then, Horizontal.

Graham: The Womb.

Ashkahn: Salty Serenity.

Graham: Cloud 10, just taking it one step further than all those cloud 9s out there.

Ashkahn: Get in the Box.

Graham: And then, Float America, which is kind of just taking it one step further than like, Float San Diego or Float Portland, or something like that, right?

Ashkahn: Then, Float Universe to really kind of follow that all the way to the end of the chain.

Graham: Yeah, unless you get into the Float Multiverse, in which case, that might even be a more ambitious name.

Ashkahn: We have Relax-o-Mat.

Graham: Whatever Floats Your Boat.

Ashkahn: Floatasm.

Graham: The Floatastic Flotorium.

Ashkahn: Floatilla.

Graham: Something Nothing.

Ashkahn: Get Naked and Float.

Graham: Salty Eyes.

Ashkahn: Crybaby Floats.

Graham: Wet, Warm and Salty.

Ashkahn: Tank Top.

Graham: Top Tank.

Ashkahn: Number One Floats.

Graham: And if your name happens to be Frank, you get the privilege of having Frank’s Floats, Frank’s Tanks. I almost didn’t do the pun. Frank’s Tanks, that’s the-

Ashkahn: Frank’s Floats is not that bad either.

All right, we have Get Up Get Down.

Graham: The SBSA, which stands for Shower Before, Shower After.

Ashkahn: Deprivation Vacation.

Graham: The RESTablishment.

Ashkahn: The One Man Party Box.

Graham: Lay In Space.

Ashkahn: Solo Tubes.

Graham: Pod Bless You.

Ashkahn: Float Your Heart Out.

Graham: REST for Zest.

Ashkahn: You’ve Been ArRESTed which has the tagline, you have the right to remain silent.

Graham: And one of our favorites, Tub Town.

Ashkahn: So, I think those are all pretty viable options that I would suggest you go with.

Graham: Yeah, and just as an honorable mention, three other names that sound as awesome as the ones we came up with, but actually exist out there-

Ashkahn: These are real float centers.

Graham: Rest Assured, which is amazing.

Ashkahn: Get Tank’d.

Graham: And probably my personal favorite, and has been ever since I saw it, which is Go Float Yourself.

Ashkahn: Yeah, down in Las Vegas. Definitely like win a prize for I think best float center name out there.

Graham: Yeah, so there you have it. Hopefully that spurred on some ideas of your own.

Ashkahn: Yeah, I think that answered their question, so feel free to choose any of those. Those are up for grabs, just a small gift from us to you.

Graham: Yep, and if you do, just write that $5,000 check over here, little royalty payment, you know? No big deal.

Ashkahn: Or write under the name of your center, created by Graham and Ashkahn, that’s also acceptable.

Graham: Take that as a lieu of payment, yeah.

All right.

Ashkahn: All right. Perfect. Well, if you guys have other questions, clearly we’ll answer anything at this point, so.

Graham: Go to FloatTankSolutions.com/podcast and shoot them over our way.

Recent Podcast Episodes

How to Help Float Research – DSP 300

With the push from Justin Feinstein at LIBR to get more float centers involved in research, many float center owners are chomping at the bit to push studies forward on the benefits of floating. But where do you start and how do you make it happen? 

Graham and Ashkahn discuss this idea and how to do research right, as well as some of the things that might be helpful OR harmful to the world of floating in the eyes of the scientific community. There’s a lot of nuanced things to know about proper research and if you go in overzealous without considering how established science is done, it can harm the reputation of the practice. 

Tips on Running Power to Float Rooms – DSP 299

Graham and Ashkahn offer some helpful tips to keep in mind when planning out the electrical framework for your float rooms. How many circuits you should plan for, where to place outlets, GFCI compliance, just to name a few. 

Definitely an essential episode for anyone to listen to before going into their build-out phase. 

Floating in National Media – DSP 298

Seeing float tanks in the national news and culture has increased in regularity within the last few years. Graham and Ashkahn discuss how these things get on such a large platform. The guys briefly go over some of the major stories that have been all over the media and how those stories happened. Mostly it comes down to luck, but there are a few things that can increases the chances of your float center getting on national TV. 

The Real Tips on Building Your Own Float Tank – DSP 297

Someone wrote in and asked, again, despite the repeated warnings of the previous episode covering this topic, how to build a float tank properly. 

Graham and Ashkahn try their best to restrain themselves and offer some practical advice about how to build your own tanks while also repeatedly warning about things to look out for when going forward with the process.

How to Handle Other Float Centers Spying on You – DSP 296

Graham and Ashkahn talk about how they deal with other float centers spying on Float On. 

Basically… they don’t. The float industry is a really open community and a lot of information is generally freely available. If someone is spying on a float center, that could be a result of poor communication skills or a lack of awareness of what information is actually out there. The guys share their advice on how to talk to someone who might be in that situation and how to move forward, hopefully as friends instead of rivals. 

Latest Blog Posts

Reflections from the Rise Float Gathering

Reflections from the Rise Float Gathering

Over this past weekend, a good chunk of the Float Tank Solutions and Float Conference crew ventured to St. Louis, MO for the first ever Rise Community Float Gathering. Beyond our excitement to see old friends and meet new ones, we were thrilled to be able to attend a float event that we didn’t have to plan.

When it comes to float tanks, we often deal with a lot of the “what” and the “how” of things – what do I need to do to open a float center and how to I make everything work? We write blogs and put out content. We spend our days thinking about conference flowcharts, water chemistry, detailed business plans, soundproof insulation, etc.

Rise, on the other hand, focused on the “why?”

The Story Behind the Float Marketing Forum

The Story Behind the Float Marketing Forum

Over the past few years, primarily through feedback received from conference attendees and through industry survey responses, float center owners struggled with and wanted a solution to one thing… marketing. It makes sense – if there’s one thing every center needs (besides salt), it’s a solid flow of customers in tanks.

After some brainstorming with Ashkahn, we’ve decided the best solution for this year was to host a series panels covering key marketing topics that will provide the biggest impact in growing your float center business.

Introducing: The Float Conference Marketing Forum.

Announcing the 2nd Ever Start-a-Center Giveaway WINNER!

Announcing the 2nd Ever Start-a-Center Giveaway WINNER!

In what was one of the most difficult decisions that we had to make as a team… and after sorting through nearly 200 entries… we’ve decided upon a winner in our second ever Start-a-Center Giveaway.

Read more to learn who we’ll be guiding through the process in starting a float tank center in their community.

Gut your space before construction!

Gut your space before construction!

One line we don’t think you should cross is this: as much as possible, when building out your float center, gut it completely. Start from scratch.

At least then the mistakes you make are your own and your building will hold fewer surprises down the line. There are many benefits that you may not think of immediately. In this post, we’ll guide you through some of them.