Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

There’s enough float centers out there now to have some established naming conventions for centers. It can feel like all the good names are already taken. Fortunately, Graham and Ashkahn have taken the time come up with a list of a few floaty sounding names that are so far not taken but totally awesome.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Hey there, this is Graham here.

Ashkahn: Hi there, this is Ashkahn.

Graham: And today’s question is, “brainstorming names for float center, any suggestions? So many good ones seem to have already been taken.”

Ashkahn: Well yeah, boy do we have some suggestions for you.

Graham: Yeah, I wish we could open like, a float center every day, just for the process of naming it.

Ashkahn: Yeah, we sat down in preparation for this question and came up with some things I think we would have named Float On, have we not gone with the name Float On.

Graham: And that probably other float centers are fools for not taking before this.

Ashkahn: Yeah, let’s read through some of these here.

Graham: Well first of all, you’re in good company if you decide to include the word float in your actual title. That’s a common one.

Ashkahn: There’s a lot of those.

Graham: Yeah, salt’s another one people like to put in there. Relax.

Ashkahn: Buoyant.

Graham: REST.

Ashkahn: REST. Lots of REST puns.

Graham: Yeah. Yeah. Float, did I mention float? They love putting that in there.

All right, so number one up here is Buoyant Break that we got for you.

Ashkahn: And then, Horizontal.

Graham: The Womb.

Ashkahn: Salty Serenity.

Graham: Cloud 10, just taking it one step further than all those cloud 9s out there.

Ashkahn: Get in the Box.

Graham: And then, Float America, which is kind of just taking it one step further than like, Float San Diego or Float Portland, or something like that, right?

Ashkahn: Then, Float Universe to really kind of follow that all the way to the end of the chain.

Graham: Yeah, unless you get into the Float Multiverse, in which case, that might even be a more ambitious name.

Ashkahn: We have Relax-o-Mat.

Graham: Whatever Floats Your Boat.

Ashkahn: Floatasm.

Graham: The Floatastic Flotorium.

Ashkahn: Floatilla.

Graham: Something Nothing.

Ashkahn: Get Naked and Float.

Graham: Salty Eyes.

Ashkahn: Crybaby Floats.

Graham: Wet, Warm and Salty.

Ashkahn: Tank Top.

Graham: Top Tank.

Ashkahn: Number One Floats.

Graham: And if your name happens to be Frank, you get the privilege of having Frank’s Floats, Frank’s Tanks. I almost didn’t do the pun. Frank’s Tanks, that’s the-

Ashkahn: Frank’s Floats is not that bad either.

All right, we have Get Up Get Down.

Graham: The SBSA, which stands for Shower Before, Shower After.

Ashkahn: Deprivation Vacation.

Graham: The RESTablishment.

Ashkahn: The One Man Party Box.

Graham: Lay In Space.

Ashkahn: Solo Tubes.

Graham: Pod Bless You.

Ashkahn: Float Your Heart Out.

Graham: REST for Zest.

Ashkahn: You’ve Been ArRESTed which has the tagline, you have the right to remain silent.

Graham: And one of our favorites, Tub Town.

Ashkahn: So, I think those are all pretty viable options that I would suggest you go with.

Graham: Yeah, and just as an honorable mention, three other names that sound as awesome as the ones we came up with, but actually exist out there-

Ashkahn: These are real float centers.

Graham: Rest Assured, which is amazing.

Ashkahn: Get Tank’d.

Graham: And probably my personal favorite, and has been ever since I saw it, which is Go Float Yourself.

Ashkahn: Yeah, down in Las Vegas. Definitely like win a prize for I think best float center name out there.

Graham: Yeah, so there you have it. Hopefully that spurred on some ideas of your own.

Ashkahn: Yeah, I think that answered their question, so feel free to choose any of those. Those are up for grabs, just a small gift from us to you.

Graham: Yep, and if you do, just write that $5,000 check over here, little royalty payment, you know? No big deal.

Ashkahn: Or write under the name of your center, created by Graham and Ashkahn, that’s also acceptable.

Graham: Take that as a lieu of payment, yeah.

All right.

Ashkahn: All right. Perfect. Well, if you guys have other questions, clearly we’ll answer anything at this point, so.

Graham: Go to FloatTankSolutions.com/podcast and shoot them over our way.

Recent Podcast Episodes

Our Top 10 Marketing Book Suggestions! – DSP 255

Alright, this is a dense episode. Ashkahn is busy planning the Float Conference still, so Derek and Graham nerd out on marketing books (and blogs, and podcasts) to give the industry some of their top recommendations for marketing books that might be helpful for the float industry (or anyone, really).

Check the resource in this episode for links to all their recommendations!

What About Instagram? – DSP 254

Facebook gets a lot of attention on this podcast when it comes to talking about marketing on social media, but what about Instagram? It seems to be getting more and more popular, are Instagram ads just as good as Facebook then? Why or why not?

Derek tackles this question with Graham in tow and explains the nuances of the different platforms and why you’d post on one and not the other, despite that they are both owned by the same company. 

Should I Change the Name of the Float Center I Bought? – DSP 253

Is it a good idea to change the name of a float center after buying it from someone else? As the industry gets older, more and more people are going to have to answer this question.

Branding is definitely part of the equity of a business and you purchase everything that comes with it. But can you put a price on being happy with your business and making it feel like your own? 

Derek and Graham tackle these questions while Ashkahn is away for the Conference. 

What’s a Marketing Funnel? – DSP 252

Graham and Derek break down the ins and outs of what, exactly, a marketing funnel is and how to develop one when speaking to banks and investors.

If this is something you don’t understand, you’re not alone! Graham consistently explains how a marketing funnel works in the Apprenticeship every year to a bewildered class. Don’t be afraid to take notes and ask questions. 

How to Make Great Videos for Social Media – DSP 251

Derek and Graham talk about video content, and how to use it effectively on social media. There’s a lot of wisdom in keeping videos short and to the point, but they also recommend keeping them low tech (unless you can go really high tech). 

Derek also issues a challenge for every float center listening, by September, everyone should go out and film a testimonial video and post it on social media. If you do, let Derek know by sharing it with the Float Tank Solutions facebook page.

Latest Blog Posts

2016 Float Conference Program Introduction

2016 Float Conference Program Introduction

It’s been my pleasure to write the introduction to the conference program for five years in a row, and each year I enjoy posting it up on this blog for everyone who didn’t make it out. I hope to see you all in 2017! – Graham

The Float Tour Blog – Issue #16

The Float Tour Blog – Issue #16

We finally took this trip international! Explaining Float Tour to the border guards was a little bit of a challenge (especially through the language barrier), but – after some creative hand gestures and finding synonyms for “sensory” and “deprivation” – we made it through.

The Float Tour Blog – Issue #15

The Float Tour Blog – Issue #15

New York is where it’s at, and it’s arguably the busiest place on the planet. People here live fast-paced lives and rarely – if ever – have time to slow the fuck down and enjoy themselves.

Just like Jersey, people here also see skepticism as a point of pride, and take it to an even greater extreme. All of this makes New York a sort of “proving grounds” for floating: if it can make it in New York, it can make it anywhere.

The Float Tour Blog – Issue #14

The Float Tour Blog – Issue #14

The Garden State houses probably the highest concentration of float tanks on the East Coast. Jersey is a gateway to the major metropolitan areas nearby: New York City, Philadelphia, and Washington D.C.

This convenience has made Jersey the suburban hub for every major industry on the East Coast for generations, giving it the highest population density of any state in the U.S. This is fantastic for the float industry; if there’s one statistic that correlates with successful float centers, it’s population density.