Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

There’s enough float centers out there now to have some established naming conventions for centers. It can feel like all the good names are already taken. Fortunately, Graham and Ashkahn have taken the time come up with a list of a few floaty sounding names that are so far not taken but totally awesome.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Hey there, this is Graham here.

Ashkahn: Hi there, this is Ashkahn.

Graham: And today’s question is, “brainstorming names for float center, any suggestions? So many good ones seem to have already been taken.”

Ashkahn: Well yeah, boy do we have some suggestions for you.

Graham: Yeah, I wish we could open like, a float center every day, just for the process of naming it.

Ashkahn: Yeah, we sat down in preparation for this question and came up with some things I think we would have named Float On, have we not gone with the name Float On.

Graham: And that probably other float centers are fools for not taking before this.

Ashkahn: Yeah, let’s read through some of these here.

Graham: Well first of all, you’re in good company if you decide to include the word float in your actual title. That’s a common one.

Ashkahn: There’s a lot of those.

Graham: Yeah, salt’s another one people like to put in there. Relax.

Ashkahn: Buoyant.

Graham: REST.

Ashkahn: REST. Lots of REST puns.

Graham: Yeah. Yeah. Float, did I mention float? They love putting that in there.

All right, so number one up here is Buoyant Break that we got for you.

Ashkahn: And then, Horizontal.

Graham: The Womb.

Ashkahn: Salty Serenity.

Graham: Cloud 10, just taking it one step further than all those cloud 9s out there.

Ashkahn: Get in the Box.

Graham: And then, Float America, which is kind of just taking it one step further than like, Float San Diego or Float Portland, or something like that, right?

Ashkahn: Then, Float Universe to really kind of follow that all the way to the end of the chain.

Graham: Yeah, unless you get into the Float Multiverse, in which case, that might even be a more ambitious name.

Ashkahn: We have Relax-o-Mat.

Graham: Whatever Floats Your Boat.

Ashkahn: Floatasm.

Graham: The Floatastic Flotorium.

Ashkahn: Floatilla.

Graham: Something Nothing.

Ashkahn: Get Naked and Float.

Graham: Salty Eyes.

Ashkahn: Crybaby Floats.

Graham: Wet, Warm and Salty.

Ashkahn: Tank Top.

Graham: Top Tank.

Ashkahn: Number One Floats.

Graham: And if your name happens to be Frank, you get the privilege of having Frank’s Floats, Frank’s Tanks. I almost didn’t do the pun. Frank’s Tanks, that’s the-

Ashkahn: Frank’s Floats is not that bad either.

All right, we have Get Up Get Down.

Graham: The SBSA, which stands for Shower Before, Shower After.

Ashkahn: Deprivation Vacation.

Graham: The RESTablishment.

Ashkahn: The One Man Party Box.

Graham: Lay In Space.

Ashkahn: Solo Tubes.

Graham: Pod Bless You.

Ashkahn: Float Your Heart Out.

Graham: REST for Zest.

Ashkahn: You’ve Been ArRESTed which has the tagline, you have the right to remain silent.

Graham: And one of our favorites, Tub Town.

Ashkahn: So, I think those are all pretty viable options that I would suggest you go with.

Graham: Yeah, and just as an honorable mention, three other names that sound as awesome as the ones we came up with, but actually exist out there-

Ashkahn: These are real float centers.

Graham: Rest Assured, which is amazing.

Ashkahn: Get Tank’d.

Graham: And probably my personal favorite, and has been ever since I saw it, which is Go Float Yourself.

Ashkahn: Yeah, down in Las Vegas. Definitely like win a prize for I think best float center name out there.

Graham: Yeah, so there you have it. Hopefully that spurred on some ideas of your own.

Ashkahn: Yeah, I think that answered their question, so feel free to choose any of those. Those are up for grabs, just a small gift from us to you.

Graham: Yep, and if you do, just write that $5,000 check over here, little royalty payment, you know? No big deal.

Ashkahn: Or write under the name of your center, created by Graham and Ashkahn, that’s also acceptable.

Graham: Take that as a lieu of payment, yeah.

All right.

Ashkahn: All right. Perfect. Well, if you guys have other questions, clearly we’ll answer anything at this point, so.

Graham: Go to FloatTankSolutions.com/podcast and shoot them over our way.

Recent Podcast Episodes

How do you Know What to Delegate and When? – DSP 164

The eternal small business challenge. You can’t be everywhere at once, but how do you decide what to delegate and to whom? Unfortunately, there’s not an easy solution, but there are some philosophies behind how you run your business and operate that may be helpful to review. 

If you’re reaching this wall and you’re not sure what to do, think about how your work is laid out and what is required of you. Some things are naturally going to be more repetitive and have more built in redundancy. That’s a good place to start looking for delegating responsibility, but it doesn’t have to end there. It all just takes time.

Graham and Ashkahn get into the Float On way and how it’s come about that they’re the owners, but don’t run the shop and are no longer making the major decisions in running it as a business. Worth a listen even if you’ve never even seen a float center before. 

Float Room Construction Costs Specifics – DSP 163

In this episode, Graham and Ashkahn succinctly breakdown the cost of float room construction. The average float room cost per the industry survey is $75,000 per room. How much of that is float tank cost and how much is construction? There are some variables to consider based on geography and types of tanks, but the guys lay out the average and clarify some of the numbers we’ve released previously. 

How to Delicately Handle Difficult Customers – DSP 162

Sometimes there’s just that one customer. The “Problem Child” customer that you don’t like having to deal with. The one who totally know is definitely (probably) making things up to try and get a free float. And they’re such a nuisance! What can you do about that? Obviously you don’t want them getting vengeful if you tell them to kick rocks and spread lies about you.

How do you handle that situation? Well, Graham and Ashkahn lay out some nice ground rules for how they handle people and it comes down to setting clear boundaries that at least appear rigid on the outset. Then, if those boundaries are crossed, the reactions you have are totally expected.

What’s the Difference Between a Residential and Commercial Float Tank? – DSP 161

Ashkahn and Graham break down the differences between float tanks designed for home use in comparison to ones intended for a commercial setting. Depending on how it’s intended to be used can drastically affect the construction of the tank. Most home use tanks, for example, aren’t made of fiberglass, because those large, rigid structures are difficult to move by yourself or just with one other person. Likewise, the filtration demands for a home use tank are a lot different.

Listen in and check out all the differences and which tanks are more intended for use at home as opposed to commercial use.

Do Floaters really Go into a “Theta State”? – DSP 160

Sometimes it’s difficult to differentiate the claims of scientific benefit of floating from those that are just anecdotal. The idea that floating causing greater theta brainwave activity is one of those things that sounds right, but what does the data say? And how can everyone else find out?

Fortunately, Graham and Ashkahn have done the legwork and even talked to the researchers who do this kind of stuff. They break down exactly how true the Theta claim is and what, if any, real research corroborates it. 

Latest Blog Posts

Prepayment for Floats

Prepayment for Floats

Do you make people pay when they schedule an appointment?

We at Float On always strive to be as easy to deal with and non-intimidating as possible, so from the very beginning we have allowed people to book floats over the phone without payment. READ MORE…

The Difference Between Night and Day

The Difference Between Night and Day

We've all heard the expression, “It’s like the difference between night and day.” The term is used to draw extreme contrast. How much different is our experience of nighttime and daytime? How does it affect how we live? How we work? How we interact with our...

A Peek at the Float On Renovation

A Peek at the Float On Renovation

Well, we did it again. We've been closed for 2 weeks of construction already, and we still have another week to go. We're installing two new flooring and shower systems to test out, a new lobby wall for soundproofing, and we're replacing one of our Ocean Float Rooms...

The Best Time to Start a Float Center (response)

The Best Time to Start a Float Center (response)

I usually don't share the responses I get from our posts, but they always spawn great conversations. After this last one, I got hit with more emails than usual, and I wanted to share one of them with you which is representative of many of the others. I've been...