Something in the world of floating have you stumped?
Show Highlights
There’s enough float centers out there now to have some established naming conventions for centers. It can feel like all the good names are already taken. Fortunately, Graham and Ashkahn have taken the time come up with a list of a few floaty sounding names that are so far not taken but totally awesome.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Hey there, this is Graham here.
Ashkahn: Hi there, this is Ashkahn.
Graham: And today’s question is, “brainstorming names for float center, any suggestions? So many good ones seem to have already been taken.”
Ashkahn: Well yeah, boy do we have some suggestions for you.
Graham: Yeah, I wish we could open like, a float center every day, just for the process of naming it.
Ashkahn: Yeah, we sat down in preparation for this question and came up with some things I think we would have named Float On, have we not gone with the name Float On.
Graham: And that probably other float centers are fools for not taking before this.
Ashkahn: Yeah, let’s read through some of these here.
Graham: Well first of all, you’re in good company if you decide to include the word float in your actual title. That’s a common one.
Ashkahn: There’s a lot of those.
Graham: Yeah, salt’s another one people like to put in there. Relax.
Ashkahn: Buoyant.
Graham: REST.
Ashkahn: REST. Lots of REST puns.
Graham: Yeah. Yeah. Float, did I mention float? They love putting that in there.
All right, so number one up here is Buoyant Break that we got for you.
Ashkahn: And then, Horizontal.
Graham: The Womb.
Ashkahn: Salty Serenity.
Graham: Cloud 10, just taking it one step further than all those cloud 9s out there.
Ashkahn: Get in the Box.
Graham: And then, Float America, which is kind of just taking it one step further than like, Float San Diego or Float Portland, or something like that, right?
Ashkahn: Then, Float Universe to really kind of follow that all the way to the end of the chain.
Graham: Yeah, unless you get into the Float Multiverse, in which case, that might even be a more ambitious name.
Ashkahn: We have Relax-o-Mat.
Graham: Whatever Floats Your Boat.
Ashkahn: Floatasm.
Graham: The Floatastic Flotorium.
Ashkahn: Floatilla.
Graham: Something Nothing.
Ashkahn: Get Naked and Float.
Graham: Salty Eyes.
Ashkahn: Crybaby Floats.
Graham: Wet, Warm and Salty.
Ashkahn: Tank Top.
Graham: Top Tank.
Ashkahn: Number One Floats.
Graham: And if your name happens to be Frank, you get the privilege of having Frank’s Floats, Frank’s Tanks. I almost didn’t do the pun. Frank’s Tanks, that’s the-
Ashkahn: Frank’s Floats is not that bad either.
All right, we have Get Up Get Down.
Graham: The SBSA, which stands for Shower Before, Shower After.
Ashkahn: Deprivation Vacation.
Graham: The RESTablishment.
Ashkahn: The One Man Party Box.
Graham: Lay In Space.
Ashkahn: Solo Tubes.
Graham: Pod Bless You.
Ashkahn: Float Your Heart Out.
Graham: REST for Zest.
Ashkahn: You’ve Been ArRESTed which has the tagline, you have the right to remain silent.
Graham: And one of our favorites, Tub Town.
Ashkahn: So, I think those are all pretty viable options that I would suggest you go with.
Graham: Yeah, and just as an honorable mention, three other names that sound as awesome as the ones we came up with, but actually exist out there-
Ashkahn: These are real float centers.
Graham: Rest Assured, which is amazing.
Ashkahn: Get Tank’d.
Graham: And probably my personal favorite, and has been ever since I saw it, which is Go Float Yourself.
Ashkahn: Yeah, down in Las Vegas. Definitely like win a prize for I think best float center name out there.
Graham: Yeah, so there you have it. Hopefully that spurred on some ideas of your own.
Ashkahn: Yeah, I think that answered their question, so feel free to choose any of those. Those are up for grabs, just a small gift from us to you.
Graham: Yep, and if you do, just write that $5,000 check over here, little royalty payment, you know? No big deal.
Ashkahn: Or write under the name of your center, created by Graham and Ashkahn, that’s also acceptable.
Graham: Take that as a lieu of payment, yeah.
All right.
Ashkahn: All right. Perfect. Well, if you guys have other questions, clearly we’ll answer anything at this point, so.
Graham: Go to FloatTankSolutions.com/podcast and shoot them over our way.
Recent Podcast Episodes
Is print/TV/radio advertising dead? – DSP 74
Marketing is a big gamble for any industry. You have to invest in a strategy on a platform and just hope that it pays off. It’s certainly one of the most essential investments for your business, but how do you know what will work and what won’t? This problem seems especially aggravated for float centers. Whatever marketing you do needs to tell people more than just that you exist, it also needs to explain what floating is and why people need it. How do you overcome these hurdles? And are traditional mediums even viable?
How to reach out to wellness professionals – DSP 73
Getting together with other wellness businesses seems like a slam dunk for float centers. Or at least it should be. Floating seems to have a special sort of synergy with things like yoga, massage, acupuncture, or what have you, but that doesn’t always mean that other wellness practitioners are going to be your greatest advocates. How do you turn that acupuncturist across the street into your biggest advocate?
Graham and Ashkahn have tried it all and worked closely with tons of businesses in joint marketing ventures as well as referral programs. They share what has worked best for them, and some of the surprises they’ve found with stuff they thought would work that just totally didn’t.
How do you prioritize what to work on in your center? – DSP 72
It’s human nature to suck at planning. we can’t help having inefficient mental systems for establishing the importance of a project when we’re working on it. This problem can be especially bad for float centers too, given that certain projects, if not addressed quickly, can dramatically become exponentially worse, like with salt damage.
Graham and Ashkahn face these exact same problems when they undertake any project, but still manage to find ways to be productive. In this episode, they share some of their tips as well as personal philosophies on work. Plus, Ashkahn’s strong desire to have a waterslide.
What do you put in your email newsletter? – DSP 71
If you’re running a float center, you definitely have a newsletter. Right? If you don’t, then you should. Most businesses these days have them. Establishing a newsletter can be a daunting undertaking if you’re unfamiliar with the process. What goes in a newsletter? How frequent is too frequent to send it out? Who are you sending it to?
Graham and Ashkahn dole out some wisdom on the importance of this correspondence method. Give it a listen.
Benefits of having an intercom in float tank – DSP 70
There’s a lot of debate about intercom systems within float tanks. For some, it seems like a natural progression for the design, and for others it can feel like something that potentially negatively impacts a float.
On the one hand, Intercom systems have a lot of utility (especially in the CYA sense). Inversely, it does seem like something that can easily be abused by customers.
Ashkahn and Graham hash out the pros and cons to these systems and exactly how they feel about them in this episode.
Latest Blog Posts
No Results Found
The page you requested could not be found. Try refining your search, or use the navigation above to locate the post.
