In the first episode of Improving Your Float Center from Home: the Bathrobe Chronicles, Ashkahn and Graham covered the special deal that they’re running at Float On during their closure.
Watch the full episode below:
For the deal, they’re offering 25% off floats, and for every float sold they’re donating a float to medical workers when Float On re-opens. They’ve open sourced the campaign, and you can download images (including an editable Photoshop file), the template email they sent to their mailing list, and their full launch plan.
Enter your email to get the materials:
We hope that these are useful for you, either in launching your own campaigns or just getting your creative juices flowing. You’re free to use or change any of these materials (although it would be great if you credit the artist, Kathryn Sullivan, for the image).
Be well, and stay safe out there!
Graham and Ashkahn
How to do A/B Testing – DSP 306
A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.
Graham and Ashkahn talk about A/B testing (or “the old onesie-twosies” as Ashkahn says) and how it can be used to improve a float center’s website.
Monthly Budget for Float Centers – DSP 305
Graham and Ashkahn break down the real truth about how closely they watch their budget for Float On on a monthly basis.
The truth is… not much. As it turns out, monthly expenses for float centers don’t have huge variations unlike businesses that rely on retail, for example. Graham and Ashkahn explain they developed a sense for what’s within reason.
How to Sign on Float Ambassadors – DSP 304
Float Ambassadors have been with the industry since the beginning, but gained popularity sometime in the last few years. What are ambassadors and how to float centers find them? When they do find them, how do they get them to represent floating?
Graham and Ashkahn share their experiences with the practice of finding float mavens out in the world and the impact they’ve had on Float On.
How do you Talk about Psychedelics? – DSP 303
It’s no secret that the inventor of the float tank, John Lilly, was also an early psychonaut and used the tank for mental exploration in conjunction with LSD. Not everyone in the float community appreciates this shared history and some actively try to distance themselves from it given the taboo nature of psychedelics.
Graham and Ashkahn share their thoughts on psychedelics and floating and how, as a business, they can be completely separated while still being important, as well as explaining why some people might reasonably decide to disassociate from them.
What About 75 Minute Floats? – DSP 302
Most float centers divide on floats offered between 60 or 90 minute floats, but some split the difference right down the middle and offer 75 minutes. Graham and Ashkahn share their thoughts on this tactic, what they see as the pros, cons, and things to consider when implementing it.
Free Floats for Teachers – DSP 301
Graham and Ashkahn give their perspective on the pros and cons of giving free floats away for teachers. Giving out free floats is the Float On way and giving them to a specific group of people who could really use them sounds like a good idea.
The guys break it down and address some of the concerns any float center may have about running a program like this.
How to Help Float Research – DSP 300
With the push from Justin Feinstein at LIBR to get more float centers involved in research, many float center owners are chomping at the bit to push studies forward on the benefits of floating. But where do you start and how do you make it happen?
Graham and Ashkahn discuss this idea and how to do research right, as well as some of the things that might be helpful OR harmful to the world of floating in the eyes of the scientific community. There’s a lot of nuanced things to know about proper research and if you go in overzealous without considering how established science is done, it can harm the reputation of the practice.
Tips on Running Power to Float Rooms – DSP 299
Graham and Ashkahn offer some helpful tips to keep in mind when planning out the electrical framework for your float rooms. How many circuits you should plan for, where to place outlets, GFCI compliance, just to name a few.
Definitely an essential episode for anyone to listen to before going into their build-out phase.
Floating in National Media – DSP 298
Seeing float tanks in the national news and culture has increased in regularity within the last few years. Graham and Ashkahn discuss how these things get on such a large platform. The guys briefly go over some of the major stories that have been all over the media and how those stories happened. Mostly it comes down to luck, but there are a few things that can increases the chances of your float center getting on national TV.
The Real Tips on Building Your Own Float Tank – DSP 297
Someone wrote in and asked, again, despite the repeated warnings of the previous episode covering this topic, how to build a float tank properly.
Graham and Ashkahn try their best to restrain themselves and offer some practical advice about how to build your own tanks while also repeatedly warning about things to look out for when going forward with the process.
