Learn best practices for starting and running a float center:
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In the first episode of Improving Your Float Center from Home: the Bathrobe Chronicles, Ashkahn and Graham covered the special deal that they’re running at Float On during their closure.

Watch the full episode below:

For the deal, they’re offering 25% off floats, and for every float sold they’re donating a float to medical workers when Float On re-opens. They’ve open sourced the campaign, and you can download images (including an editable Photoshop file), the template email they sent to their mailing list, and their full launch plan.

Buy One Give One to Medical Workers

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We hope that these are useful for you, either in launching your own campaigns or just getting your creative juices flowing. You’re free to use or change any of these materials (although it would be great if you credit the artist, Kathryn Sullivan, for the image).

Be well, and stay safe out there!
Graham and Ashkahn

How to Handle Other Float Centers Spying on You – DSP 296

How to Handle Other Float Centers Spying on You – DSP 296

Graham and Ashkahn talk about how they deal with other float centers spying on Float On. 

Basically… they don’t. The float industry is a really open community and a lot of information is generally freely available. If someone is spying on a float center, that could be a result of poor communication skills or a lack of awareness of what information is actually out there. The guys share their advice on how to talk to someone who might be in that situation and how to move forward, hopefully as friends instead of rivals. 

How to Handle Other Float Centers Spying on You – DSP 296

What is Float On’s North Star Metric? – DSP 294

Graham and Ashkahn talk about the guiding principles and metrics that dictate how they run Float On and what they measure for success. While they don’t have any float center secrets, they do provide some useful advice in how to look at numbers, when to pay attention to them, and perhaps more importantly, when to ignore them. 

How to Handle Other Float Centers Spying on You – DSP 296

What Can you Say About Float Centers Closing? – DSP 293

It happens every once in a while that a center you knew closes down and it can seem like a dark omen for the rest of the industry. The reality is that these are individual circumstances that are brought about not because of a major trend as much as just life events coming up. 

Graham and Ashkahn share their take on other float centers closing and what they know about it and how frequently they think it’s occurring. 

How to Handle Other Float Centers Spying on You – DSP 296

How to Build a Green Float Center – DSP 292

Graham and Ashkahn talk about the options available for sustainable options when building a float center, or more accurately, the lack thereof. Unfortunately, the materials necessary to make a float room saltproof and waterproof tend to be very unfriendly for the environment.

The guys break down the specific options available and what to consider when adding green technology to your own center. 

How to Handle Other Float Centers Spying on You – DSP 296

How We Financed Float On – DSP 291

Graham and Ashkahn are asked about how they financed Float On. 

As the guys explain how they started, they go along slight detours to talk about all the mistakes they made along the way and how they’re unsure that Float On could even start today like it did back in 2010. They then go on to explain the pros and cons of the extreme bootstrapping they did to make Float On happen. 

How to Handle Other Float Centers Spying on You – DSP 296

Replacing Filtration Parts for your Float Tank – DSP 289

When it comes to replacing a filtration system for a float tank, there’s sadly no easy answer. There isn’t a one-stop shop place to get replacement parts for float tanks (yet). Most systems are piecemealed together by manufacturers to work specifically for their systems.

In addition to all that, they also often use internal customized materials to accommodate the specific needs of float tank solution. So without some serious internal knowledge of how those systems work, it’s nearly impossible to safely and accurately just swap out one piece for another. 

How to Handle Other Float Centers Spying on You – DSP 296

Basics of Opening a Business – DSP 287

Graham and Ashkahn take creative license in this episode to talk about the basics of what everyone should know before starting a brick and mortar business. 

They want to help others not make the same mistakes they did. This includes everything from getting a legal entity and hiring bookkeepers to making sure you have the correct labor law posters displayed and follow proper hiring practices.