Learn best practices for starting and running a float center:
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In the first episode of Improving Your Float Center from Home: the Bathrobe Chronicles, Ashkahn and Graham covered the special deal that they’re running at Float On during their closure.

Watch the full episode below:

For the deal, they’re offering 25% off floats, and for every float sold they’re donating a float to medical workers when Float On re-opens. They’ve open sourced the campaign, and you can download images (including an editable Photoshop file), the template email they sent to their mailing list, and their full launch plan.

Buy One Give One to Medical Workers

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We hope that these are useful for you, either in launching your own campaigns or just getting your creative juices flowing. You’re free to use or change any of these materials (although it would be great if you credit the artist, Kathryn Sullivan, for the image).

Be well, and stay safe out there!
Graham and Ashkahn

Will Hard Water Affect a Float Tank? – DSP 165

Will Hard Water Affect a Float Tank? – DSP 165

Hard water is something that comes from having too many minerals in your water source. It can cause a lot of problems with plumbing if it’s too hard, and most buildings will have resources for dealing with this to help avoid calcium buildup in pipes and along tubs or pools. As for how it interacts with a float tank, specifically, it seems like the larger issue is going to be how it impacts the rest of your building. 

Graham and Ashkahn break down what they know about how hard water affects float tanks and the differences you’re going to have to look out for if you’re using well water over municipal water sources.

Announcing #FloatForMAPS

Announcing #FloatForMAPS

#FloatForMAPS is a float industry-wide gift card campaign that will take place this July.

Not only will the #FloatForMAPS campaign generate extra funds for PTSD research, it will also bring in new customers during notoriously slower summer months for float centers.

Participating centers will donate 15% of their #FloatForMAPS Gift Cards to MAPS.org to support the exciting Phase 3 trials of MDMA assisted psychotherapy for PTSD.

Learn more on how you can sign up your float center for the #FloatForMAPS campaign.

Will Hard Water Affect a Float Tank? – DSP 165

How do you Know What to Delegate and When? – DSP 164

The eternal small business challenge. You can’t be everywhere at once, but how do you decide what to delegate and to whom? Unfortunately, there’s not an easy solution, but there are some philosophies behind how you run your business and operate that may be helpful to review. 

If you’re reaching this wall and you’re not sure what to do, think about how your work is laid out and what is required of you. Some things are naturally going to be more repetitive and have more built in redundancy. That’s a good place to start looking for delegating responsibility, but it doesn’t have to end there. It all just takes time.

Graham and Ashkahn get into the Float On way and how it’s come about that they’re the owners, but don’t run the shop and are no longer making the major decisions in running it as a business. Worth a listen even if you’ve never even seen a float center before. 

Will Hard Water Affect a Float Tank? – DSP 165

Float Room Construction Costs Specifics – DSP 163

In this episode, Graham and Ashkahn succinctly breakdown the cost of float room construction. The average float room cost per the industry survey is $75,000 per room. How much of that is float tank cost and how much is construction? There are some variables to consider based on geography and types of tanks, but the guys lay out the average and clarify some of the numbers we’ve released previously. 

Will Hard Water Affect a Float Tank? – DSP 165

How to Delicately Handle Difficult Customers – DSP 162

Sometimes there’s just that one customer. The “Problem Child” customer that you don’t like having to deal with. The one who totally know is definitely (probably) making things up to try and get a free float. And they’re such a nuisance! What can you do about that? Obviously you don’t want them getting vengeful if you tell them to kick rocks and spread lies about you.

How do you handle that situation? Well, Graham and Ashkahn lay out some nice ground rules for how they handle people and it comes down to setting clear boundaries that at least appear rigid on the outset. Then, if those boundaries are crossed, the reactions you have are totally expected.

Will Hard Water Affect a Float Tank? – DSP 165

What’s the Difference Between a Residential and Commercial Float Tank? – DSP 161

Ashkahn and Graham break down the differences between float tanks designed for home use in comparison to ones intended for a commercial setting. Depending on how it’s intended to be used can drastically affect the construction of the tank. Most home use tanks, for example, aren’t made of fiberglass, because those large, rigid structures are difficult to move by yourself or just with one other person. Likewise, the filtration demands for a home use tank are a lot different.

Listen in and check out all the differences and which tanks are more intended for use at home as opposed to commercial use.

Will Hard Water Affect a Float Tank? – DSP 165

Do Floaters really Go into a “Theta State”? – DSP 160

Sometimes it’s difficult to differentiate the claims of scientific benefit of floating from those that are just anecdotal. The idea that floating causing greater theta brainwave activity is one of those things that sounds right, but what does the data say? And how can everyone else find out?

Fortunately, Graham and Ashkahn have done the legwork and even talked to the researchers who do this kind of stuff. They break down exactly how true the Theta claim is and what, if any, real research corroborates it. 

Will Hard Water Affect a Float Tank? – DSP 165

Can People Undergoing Chemotherapy Float? – DSP 159

Naturally, most float centers want to be available for anyone who needs it, but there are practical limitations that they may not know about with certain conditions. Is there any risk or issue to having someone with cancer float in a float center? Do they need special instruction or care? Are float centers opening themselves up to liability by providing them floats?
Ashkahn and Graham answer a few of these questions, but the most important thing to remember is to consult the patient’s doctor. Leave the medical advice to the professionals. 

Will Hard Water Affect a Float Tank? – DSP 165

Quick ways to get cash now for your business – DSP 158

Being strapped for cash isn’t a fun situation to be in. With an operating business, you have options, fortunately. 

Graham and Ashkahn brainstorm some ideas for quick cash and some they’ve even used at Float On when a surprise expense has come up. It’s worth noting that to get money in the short term, you’re likely sacrificing something in the long term.