Learn best practices for starting and running a float center:
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In the first episode of Improving Your Float Center from Home: the Bathrobe Chronicles, Ashkahn and Graham covered the special deal that they’re running at Float On during their closure.

Watch the full episode below:

For the deal, they’re offering 25% off floats, and for every float sold they’re donating a float to medical workers when Float On re-opens. They’ve open sourced the campaign, and you can download images (including an editable Photoshop file), the template email they sent to their mailing list, and their full launch plan.

Buy One Give One to Medical Workers

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We hope that these are useful for you, either in launching your own campaigns or just getting your creative juices flowing. You’re free to use or change any of these materials (although it would be great if you credit the artist, Kathryn Sullivan, for the image).

Be well, and stay safe out there!
Graham and Ashkahn

B-Gray’s School on Nothing

B-Gray’s School on Nothing

I Got Nothing to Say! Okay, so here’s the thing. Floating is often associated with meditation and ultimately achieving this state of void, commonly and perhaps glibly referred to as “Nothing” by salty tank proprietors everywhere. And listen, I’m totally on board with...

Surviving a Recession – DSP 351

Surviving a Recession – DSP 351

Graham and Ashkahn take on the unenviable task of talking about the harsh realities that the float industry will likely face in an upcoming recession, as well as how to be prepared for it. 

The guys discuss what it was like for Float On opening during 2010, and the pragmatic view of the things most likely to get cut and who will and likely won’t survive an economic downturn. 

Surviving a Recession – DSP 351

How to Talk to New Float Enthusiasts – DSP 350

One of the most amazing things about the float industry is how open and friendly everyone is. Every float center we’ve ever talked to has stories about receiving help, advice, or information from another center or offering it themselves. It makes sense that float center owners would want to pass this goodwill on to the next enthusiast who comes knocking, but it can get a little time consuming talking to everyone. 

Graham and Ashkahn share advice on how to enthusiastically and efficiently talk to new floaters without burning yourself out or make it feel like you’re having the same conversation 100 times in a row. 

Surviving a Recession – DSP 351

Staff Doing Tasks Differently – DSP 349

If you run a business, one of the benefits is that it’s run exactly the way you want it, right? If the “millennials” that you hire don’t do the job exactly the way you want, they’re wrong, right?

Well, maybe. It could just be that the people on the ground doing the day to day operations have their own ideas about what works best. Efficiency is a big deal when running a float center and if there’s something that takes 20 seconds longer per room, that could be the difference between a late float and an on time one. 

Ashkahn and Graham share their perspective on how best to manage employees who have different ways of operating their shop and how the standards were formed at Float On. 

Surviving a Recession – DSP 351

Dealing with Entrepreneurial Dread – DSP 348

Opening a float center is stressful, and when you first get started, there’s a lot of uncertainty involved. Will people keep coming in to floating from one month to the next? Will it be enough to cover costs? What happens if surprise expenses rise up and throw your center underwater. 

Graham and Ashkahn discuss the existential dread involve in being a small business owner and what they do to not worry so much about the future of Float On. And also self-immolation. 

Surviving a Recession – DSP 351

Leasing Float Tanks – DSP 347

Recently, the float community has been introduced to some companies willing to lease float tanks for businesses. These are usually different from manufacturers and come with a small fee associated with it. 

Graham and Ashkahn discuss the issues to consider when looking at these companies and in what situations they might be a viable alternative to purchasing tanks outright. 

Surviving a Recession – DSP 351

Expected Capacity for a New Center – DSP 346

If you’re opening a new center and trying to anticipate your business, what’s a reasonable amount of paying customers to expect? What about total capacity including free floats? 

Graham and Ashkahn dominate the mic to drop some knowledge on the float family regarding what to expect. 

Surviving a Recession – DSP 351

Fixing Strange Colors and Smells in the Water – DSP 344

Ashkahn and Graham talk about all the different things that could possibly cause discoloration or odd odors in your float tank solution. There’s any number of things that could be at fault and it’s difficult to suggest it remotely, so instead they answer a handful of similar questions by offering broad troubleshooting advice on how to handle it when something comes up.