Something in the world of floating have you stumped?
Show Highlights
In this episode, Graham and Ashkahn succinctly breakdown the cost of float room construction. The average float room cost per the industry survey is $75,000 per room. How much of that is float tank cost and how much is construction? There are some variables to consider based on geography and types of tanks, but the guys lay out the average and clarify some of the numbers we’ve released previously.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Today’s question is, “the state of the industry survey shows people spend about $75,000 per float room. How much of that is the tank cost versus construction cost?”
Ashkahn: Basically float tanks can range from probably around $10,000 at the cheapest for a commercial float tank.
Graham: Plus pump set up and all of that, yeah.
Ashkahn: Up to, I mean, they can get up to-
Graham: $90,000?
Ashkahn: Yeah, $90,000 dollars for a float tank.
Graham: So if you’re buying a $90,000 dollar float tank, then you’re now in negative money for room construction, negative $15,000. So, it depends a lot on what people are doing individually, and of course the survey itself is very subjective for what people are putting in there almost, so how people are defining everything that’s going into their room construction. It’s probably not 100% accurate even between individuals filling out the survey.
Ashkahn: But, I would say, if I had to make an average guess of how much people are spending on float tanks, it’s probably somewhere around $30,000 dollars a float tank. 30 – 35.
Graham: Which would be about $45,000 for doing the room construction, and I would say actually between maybe like $35,000 to $45,000 is not a crazy amount to assume for room construction. So not quite half and half, or half and half of the split that’s different for different people or something like that, depending on how much soundproofing largely you’re doing.
Ashkahn: Yeah, and we see that in general in terms of people’s cost total, float tank plus for rooms. It really does seem to range pretty much somewhere between $50,000 and $100,000 dollars for the whole shebang for a room. That was always kind of our calculations, and then seeing the industry report averaged that at about $75,000 kind of seems to support that.
So my guess is people on the higher end people are buying probably slightly more expensive float tanks and doing slightly more expensive construction, and at the lower end people are probably buying cheaper float tanks and doing cheaper construction.
Graham: Yeah, yeah, definitely. Again, there’s an, “Oh, yeah.” They’re like both how people are answering that question, and what you decide to do for your own center, and types of tanks, and whether you’re in the middle of a city or out in the countryside. All of these are going to affect how much is going into your individual build.
So, don’t assume that if you’re coming in a little under, if your ratio of tank to construction is different then the industry average that you’re somehow doing something wrong. It largely does have to do with how many tanks you’re installing at once, and how much crazy soundproofing you need to block out from city noises, and airplanes, and things like that.
Ashkahn: Yeah, you might just have less expensive construction if you’re way outside the city and you don’t have a ton of noise to deal with.
Graham: Yeah, just throw your float tank down a grassy hill somewhere-
Ashkahn: Yeah, call it good. Sprinkle some salt in the lake.
Graham: Sprinkle? I think it’d be a little more than that. This giant industrial dump operation puts Epsom salt or something into a lake.
So, if you have any more questions, go to floattanksolutions.com/podcast and we will answer them.
Recent Podcast Episodes
How Many Managers Does it Take to Run a Float Center? – DSP 200
Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion.
So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business. Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.
Float Centers in Hip Neighborhoods – DSP 199
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The guys break down some of the benefits of being one of the “cool” businesses in town as well as some of the serious drawbacks. Naturally, things like foot traffic aren’t as important. Almost no one walks into a float center and hops in a tank off the street. So there are fringe benefits to it, like awareness, but if you decide on going to a different part of town, then you’re not automatically doing a disservice to your brand.
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Graham and Ashkahn discuss while providing assurances like “either you’re not crazy or we’re all crazy”, so that’s nice.
Have you Experienced Challenging Floats? – DSP 197
Graham and Ashkahn share stories about their most challenging floats. Everything from extreme physical discomfort to literally staying in too long.
They also share stories of floats from friends and customers that they’ve accumulated over the years and discuss the value of experiencing these difficult moments in the tank and how you might approach them when one occurs at your center.
What’s the Best Representation of Float Tanks in TV or Movies? – DSP 196
It happens every once in a while, a tv show or a movie will feature a float tank and the entire industry gets a jolt as if to say “we made it to the big time!”
But not all float tank cameos are created equal, so which one does it the best? What is the best representation of floating in media? Graham and Ashkahn go through the list of everything from Altered States to Stranger Things to find out what it is.
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